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My Overall Pick

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Jasper AI

Performs excellent for all your AI copywriting needs.

Best Free

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ChatGPT

The original source and the best FREE AI copywriter.

Jasper Alternative

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Copy AI

Can’t afford Jasper? Copy AI is your best bet.

I’ve tried a bunch of AI writing software.

And decided to curate the top ones specifically for copywriting.

But what does this mean to you as a copywriter or creator?

It means AI is here to stay. It’s not just hype that you’ll see fade in the next 3 to 5 years. 

And it is going to change writers’ careers… very drastically.

It’s going to replace a lot of copywriters. Especially those who are not taking embracing them.

AI is NOT your competition. It’s a tool to stand out from your competition. 

But the thing is…

There are just too many popping up every week.

Some are good. Some are bad. Some are trash. 

I ranked and reviewed the best AI copywriting software so you can save yourself time, money, and effort. 

Let’s jump right into it.

What Are The Best AI Copywriting Software Tools?


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Here are my top 7 picks for the best AI copywriting software tools in 2023.

  1. Jasper AI: Best Overall AI Copywriter
  2. ChatGPT: Best Free AI Copywriting Software
  3. Copy AI: Best Jasper AI Alternative
  4. Quillbot: Best For Simplifying and Refining Copies
  5. Wordtune: Best For Repurposing Content
  6. Writesonic: Best For On-Brand Copy
  7. SEO Content Machine: Best For Automating SEO Articles

1. Jasper AI

Best Overall AI Copywriter

Jasper AI UI Best AI Copywriting SoftwarePin

Jasper AI is still the KING of AI copywriting tools for me. 

Writing email copies? This AI got you covered. 

Sales pages? Not a problem. 

Landing page ad copy? You’ll get that in a few seconds.

Jasper AI can handle all tasks for any copywriting niche or specialization. And it is doing it at a high level compared to others.

Aside from its superb copywriting, I also love that Jasper AI is very user-friendly.

And integrating it into my workflow is a walk in the park. 

Key Features

  • Seamless integration: Jasper AI  integrates perfectly with Grammarly and other Google Chrome extensions. This means you can edit your file using Grammarly as you go. Also, how can we forget Jasper AI’s integration with SurferSEO?
  • Auto-save and revision history: How frustrating it is to write a 3-page article and you mistakenly close the application without saving it. Guess what? You don’t have to worry about that problem again with Jasper AI.
  • Plagiarism checker: Ensure you publish authentic content with Jasper’s plagiarism checker. 
  • Document sharing made easy: Sharing your work with team co-writers or editors is quick and simple. Not to mention, Jasper.ai has a multi-user login feature too!
  • Customized writing style: You can now tailor your tone and writing style to match your brand voice. 

Pros

  • Includes plagiarism detector (though it’s NOT free)
  • Intuitive user interface
  • Generate high-quality, human-like text
  • Flush out ideas in seconds

Cons

  • Some responses may require heavy editing
  • Plans can be quite expensive

Pricing

Jasper AI Pricing Best AI Copywriting SoftwarePin
  • Free Trial: Jasper AI offers a 7-day free trial on all their plans except for the Business package
  • Creator: $39 per month (billed annually)
  • Teams: $99 per month (billed annually)
  • Business: Custom Pricing

My Take

Although Jasper AI’s plan is not the cheapest, I wouldn’t consider it ridiculous.

And if you’d consider the quality of the copies it flushes out, your price is worth it.

Note: They used to charge by word consumption, but you now get unlimited credits on all plans at a fixed monthly or yearly price.

While this isn’t the perfect tool for everybody, I would still argue that this is the best AI writer in the market for all types of copywriting.

Start your 7-day FREE trial now.


2. ChatGPT

Best Free AI Copywriting Software

ChatGPT UI Best AI Writing SoftwarePin

ChatGPT rings the most bells for a lot of people, and that is for a reason. 

It produces decent to top-notch responses, fast response time, easy to use interface, no credit card sign-ups… 

And most importantly, you can enjoy all this good stuff for FREE. 

But what’s the catch?

There is none. No monthly word limits, no max numbers of prompts, etc. 

Although it has a paid plan, it’s still one of the cheapest. You can still use the free version with zero limitations with the GPT-3.5 model.

Tell me, how could you beat that?

Key Features

  • Quality content in seconds: ChatGPT has an insanely fast response time for a tool readily available for FREE. It also churns out decent-quality outputs, given that you know how to write prompts correctly.
  • Straightforward user experience: You can get started writing copies in under 5 minutes. Yes, even if you haven’t heard of this tool before (which I highly doubt, especially if you’re not living under a rock).
  • Unlimited free version: This is probably the X factor that sets ChatGPT apart from its competition. Can you crank out quality content in seconds without spending a dime? Hard to beat if you ask me.
  • Plugin library: As of writing this article, there are about 200+ plugins available for literally anything you can think of. Available only with a ChatGPT Plus subscription.

Pros

  • It’s forever free
  • No complicated onboarding process
  • Responses get better through your feedback

Cons

  • It still not available in all countries
  • Can’t pass AI detection

Pricing

ChatGPT Pricing Best AI Writing SoftwarePin
  • FREE: This AI Copywriting Software was released and is still FREE
  • CHATGPT PLUS: $20 per month

My Take

If you know how to prompt your inquiries properly, ChatGPT will help you flush out decent and, in some cases, fantastic copies. Not to mention, you wouldn’t spend a single dime on this software if you don’t like to. 

So if you’re new to AI.

Or new to direct-response copywriting. 

Or you’re only doing copywriting as a side hustle.

Spending and committing to a paid plan isn’t your best option. 

Although it is worth it, I would highly recommend this to be your gateway AI, so to speak.

It’s free, it’s reliable, and it’s beginner-friendly. 

What more could you ask for?


3. Copy AI

Best Jasper AI Alternative

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If you’re looking for a flexible AI copywriter, here’s what you’re looking for. 

Copy AI offers one of the WIDEST ranges of AI tools in the market. 

Everything from outlining your ad copy to producing long-form sales letters. Copy AI’s got your back. 

I would argue that this is a close competitor of Jasper. And if Jasper is the king of AI copywriting software, Copy AI is the jack. 

And that title suits it well because it’s kinda like a jack of all trades given its diverse AI copywriting tools. 

Also, it’s cheaper than Jasper AI. 

Key Features

  • Multiple Language Support: Is English not your first language? Me neither. This feature probably sets Copy AI apart from other AI writing software. It supports multiple languages like Spanish, French, Chinese, Japanese and more.
  • Unlimited words: Never worry again about generating unusable content. It won’t add up to your monthly word limit because you don’t have one!
  • Beginner-friendly user interface: It has a clean and aesthetic user interface, and its dashboard is designed to be as easy to use as possible. 
  • 90+ AI writing templates: Writing bullet points for your listicles? What about an email copy to promote your product? Wondering if you could craft a punchy social media ad? Don’t worry Copy AI’s extensive writing templates got you covered. 

Pros

  • Lots of AI templates to choose from
  • Generous free plan
  • Great chatbot output

Cons

  • Poor long-form writing
  • Glitches and lags

Pricing

Copy AI Pricing Best AI Copywriting SoftwarePin
  • FREE PLAN: Copy.ai offers free 2,000 words generated per month
  • PRO PLAN: $36 per month for 5 users (billed annually at $432)
  • ENTERPRISE PLAN: Custom pricing for teams.

My Take

If you’re looking for a Jasper AI alternative that still gets the job done but is cheaper, I’d recommend Copy AI. 

This AI copywriting tool is packed with tons of features to help any copywriter produce compelling copies. 

One last thing, I noticed that compared to other AI writing software, Copy AI would generally require less human input. 

Unlike other tools requiring ultra-specific prompts to produce quality copies, Copy AI makes it easy for users to adjust writing styles and tone.


4. Quillbot

Best For Simplifying and Refining Copies

Quillbot UI Best AI Writing SoftwarePin

Not all copywriters want AI writers to write AI copies for them. 

Some copywriters struggle to convey their ideas efficiently. Either they use weak words or repeat the same words repeatedly for lack of better terms. 

Or maybe there’s something on the tip of your tongue, but you can’t find a way to articulate it. 

If you felt the same way, AI paraphrasers would be your best friend. 

AI paraphrasers are like a sub-group of AI copywriting tools. 

These tools help you, surprise, surprise… paraphrase your work. 

But it’s not only about changing a few words here and there. It also changes your sentence structure depending on the tone you’re going for. And help you come up with different angles to tackle a topic. 

And in case you’re wondering, what’s the best AI paraphraser out there? Without a doubt, it’s Quillbot.

Key Features

  • AI-driven Thesaurus: Imagine having an AI-level vocabulary. We’ve all been there. Using the same word over and over again on a piece of article. Not anymore, though. Because with Quillbot’s built-in thesaurus, you can now start using different words to help you pick the right word that packs the strongest punch.
  • Simple Integrations: Switching between tabs while editing your content is a pain in the bum. Quillbot agrees and suggests things shouldn’t be that way. Whether you’re a Google Docs fan or a Microsoft Word baby, you can enjoy the seamless integration of Quillbot into your preferred text editor.
  • Browser extension: Quillbot makes it easy to use the software on the fly using its Chrome extension. 
  • Summarizer and grammar check: Quillbot isn’t your ordinary AI paraphraser. It is more of an AI copywriter powerhouse. It includes a built-in summarizer tool to sum up any written content you put into it. And a grammar-checking tool to ensure you don’t leave room for any unnecessary grammar mistakes before you hit publish. 

Pros

  • Premium plans are relatively affordable
  • Plans can be refunded
  • Can pass AI detection

Cons

  • The free plan is very limiting
  • Limited support availability

Pricing

Quillbot Pricing Best AI Writing SoftwarePin
  • FREE:125 words in paraphraser and 1,200 words in summarizer
  • PREMIUM: There are 3 modes of payment if you’d consider going for the premium plan.
  • $14.95 ($179.40/year) for the monthly subscription
  • $59.99 ($119.98/year) for the 6-month subscription
  • $79.95/year for the annual subscription

My Take

Quillbot is perfect for polishing your copy. It ensures that your copy is sharp, concise, and clear. 

Here’s how I incorporate Quillbot in some of my writing processes.

Pro Tip: If you’re not satisfied with the output, you can plug the piece into Quillbot to refine it. Some people use this bypassing tactic to pass AI content detection.


5. Wordtune

Best For Repurposing Content

WordTune UI Best AI Copywriting SoftwarePin

Repurposing content is also one of the biggest reasons you use AI paraphrases for copywriting. 

And this is where Wordtune shines. 

Wordtune is also an AI paraphraser like Quillbot but has a few more tools. 

They call it spices. This feature will spice up your content by adding trivia, statistics, or even jokes. 

But I must warn you, the jokes need a little bit of improvement, to say the least. 

Key Features

  • Sentence Formatting: WordTune automatically formats your sentence so you have a “copy-paste” ready article. 
  • Spices: Want to spice up a boring writing piece? Throw some stats, facts, and jokes there to give your writing some life. 
  • Grammar checker: Nothing screams unprofessionalism more than unnecessary grammar mistakes from here and there. Luckily, WordTune got you covered. 
  • Tone checker and style editor: Ensures that you perfectly match the tone you’re going for. These features help you turn generic-sounding articles into a highly-customized and tailored to your target audience. 

Pros

  • Use anywhere across the web with the browser extension
  • Adds solid personality to your copy
  • Concise and clear outputs

Cons

  • Sentence patterns can be repetitive
  • Very limiting free version

Pricing

WordTune Pricing Best AI Copywriting SoftwarePin
  • FREE: 10 rewrites per day
  • PREMIUM:$9.99 per month (billed annually: $119.88/year)
  • PREMIUM FOR TEAMS: Custom pricing for teams.

My Take

If you want to repurpose your content to different media like:

  • YouTube video scripts
  • Social media posts
  • LinkedIn articles

Wordtune is an awesome tool for that. 

Just copy and paste existing content into the software, and you can watch Wordtune do its magic.

It is also relatively affordable, so if you want to repurpose or simplify your content, you can never go wrong with Wordtune.


6. Writesonic

Best For On-Brand Copy

Writesonic UI Best AI Copywriting SoftwarePin

Short-form content is getting more and more popular these days. 

People want to be entertained and informed instantly.

But writing compelling copy that gets people hooked is not the easiest task as a copywriter while staying on brand. 

Until Writesonic came into the scene. 

It’s one of the few tools that allows you to train the AI with your data.

The interface is also clean and simple. You can crank out quality content even if it’s your first time using the tool. 

Key Features

  • AI Writer 5.0: Scan pages, give context and produce an entire article with a convenient wizard.
  • Brand Voice: Upload your own custom data and produce content relevant to your brand.
  • Multi-language support: As of this date, Writesonic supports 24 languages. But not for long. They are still adding new languages to cater to a broader audience.
  • Paraphrasing tool: Writesonic also includes a paraphrasing tool so you can explore different ways how to deliver your message. Who knows? It can also spark up interesting angles you wouldn’t think about. 
  • Chatsonic: If you’re familiar with ChatGPT, Writesonic has the same chat-based services that respond to voice commands like Google Assistant or Siri. 

Pros

  • Produce contextually relevant content for your business
  • Tons of cool AI tools
  • Extensive knowledge base

Cons

  • Complicated pricing structure
  • Still uses a credit system

Pricing

Writesonic Pricing Best AI Copywriting SoftwarePin
  • Free Trial: 2,500 words for 1 seat (Premium quality)
  • Pro: $49 monthly for 300,000 words and allows 5 users (Premium quality)
  • Custom Plan: Custom pricing for teams.

Note: Premium quality uses GPT-3.5, while Superior uses GPT-4. The superior option will consume more credits and allow for lesser words.

My Take

I find Writesonic perfect for writing engaging and intriguing content. Hence, it is perfect for short-form copies like short video scripts and social media posts. 

To be honest, the content quality can be inconsistent at times.

But when it produces a great output, it’s really good. So good to the point that it requires very minimal editing. 

If you only want to write short-form video scripts, this AI writing tool is ideal for that job.

Get 10,000 words for FREE now. No credit card required.


7. SEO Content Machine

Best For Automating SEO Articles

SEO Content Machine UI Best AI Writing SoftwarePin

If you want to get free organic traffic to your website, you can never forget about optimizing your content for search engines. A.K.A. SEO. 

But let’s be real. SEO Blogs take a huge chunk of time to write. 

Not only you’d want the search engines to crawl efficiently to your website by using targetted keywords…

But you want to also optimize your content for the reader so that you genuinely provide value to them. 

In other words, ranking in search engines takes a lot of work. 

But SEO Content Machine is here to save the day. 

They claim you can automate SEO content with just a click of a button. 

Sounds too good to be true? 

Let’s find out. Here’s my quick review of the software. 

Key Features

  • Desktop-based: Not a fan of lots of tabs opened in your browser? You’re in for a treat because this software is a desktop-based application. 
  • SEO powerhouse: SEO Content Machine is indeed a handy machine for SEO Copywriters. With this tool, you can automatically insert subheadings, links, images and videos. All of the things a search-engine optimized article needs to rank in searches.
  • Search result scanner: This software scans search results thoroughly to create keyword-rich articles. 

Pros

  • Generates SEO content fast
  • Scrapes images to go with your articles
  • Integrates perfectly with most SEO tools

Cons

  • You’ll pay for additional features you’ll rarely use
  • Need to download desktop app

Pricing

SEO Content Machine Pricing Best AI Writing SoftwarePin
  • Free Trial: A 5-day free trial that comes with 100,000 AI Writer Credits and AI Paraphraser Characters
  • Monthly: $27 per month
  • Quarterly: $57 and bills every 3 months
  • Yearly: $120 per year
  • Fallback: $197, no rebill (terms and conditions apply)

My Take

I’d recommend SEO Content Machine to generate a keyword-rich article. But proofreading it and doing a little bit of editing is non-negotiable.

Yes, it can help you write SEO blog posts, provided that you feed articles already with copywriting best practices.

But the outputs can become pretty generic and even inconsistent.

There’s also no web version but an annoying desktop version.

It’s a great tool to speed up your SEO copywriting process, but it’s currently a hard sell and only an honorable mention.

Try for FREE. No credit card required.


Why Do You Need AI Copywriting Tools?

AI is not going away in the future. 

But you know who’s going away?

Copywriters who are reluctant to use AI writing software. 

If your goal is to make money on the internet writing words…

Then you’re at a clear disadvantage if you’re not using AI to help your workflow. 

It can help you:

  • Write faster
  • Spark new ideas
  • Automate mundane tasks
  • Learn topics quicker
  • Incorporate copywriting frameworks better

What Is the Best Free AI Copywriting Software?

As much as I love Jasper AI, if we’re talking about a free AI copywriting tool, ChatGPT is a clear winner.

Yes, Jasper AI produces quality content with its free version. But I find the free plan very limiting. 

You’ll only get to see the real power of Jasper AI once you have paid for their subscription. 

Whereas ChatGPT seemed to own the Free AI Software domain for quite some time now. 

It’s not impossible, but it is hard to make something equivalent or a better product than ChatGPT for FREE

How To Use AI for Copywriting?

I’ve said it, and I’m going to repeat this.

AI is here to stay. 

And I know you’re probably sick of hearing people say it’ll replace copywriters

And I’m not gonna lie. It could replace a lot of “copywriters”.

Especially those who are reluctant to try it out. 

Because here’s the thing. The sooner you incorporate AI into your writing process, the better you will be. 

To me, AI is not your competition. AI writing software is a tool you can and SHOULD use to set yourself apart from your competition. 

And I won’t say you let AI do all your job.

But there are many things you can do with it to help you work faster and better. Here are some of them. 

1. Generate Article Outlines

You can use AI to generate an outline for your next blog post. For example, you can ask ChatGPT to write an outline about “Will AI replace human copywriters?”

It will give you a detailed outline, including titles, headings, subheadings, points to cover in each heading, etc. 

With that, it’s just a matter of filling in the blanks. Basically, it gave you the puzzle pieces. All you have to do is to connect it all to create your writing piece. 

2. Throw in a Bunch of Ideas

Imagine having an awesome topic, but you’re stuck because you couldn’t find an angle to articulate it. 

Copywriters know this so well. But with AI, we can wave goodbye to that awful “writer’s block”. 

When I lack the creative juices to write about a certain topic, I can ask AI writers to generate some ideas for me. 

And just like that! I was able to do a quick brainstorming.

And I would find interesting angles and ways to get my creative gears working again. 

3. Write Short-Form Content Scripts

We’re living in a world where everybody wants everything in an instant. 

In short (no pun intended), attention span is now a thing of the past. 

Well, that’s probably too big of a claim, but…

Instagram reels, TikTok and YouTube shorts get more engagement nowadays than long-form content. 

And interestingly, AI writes good scripts for short-form content. 

You can ask ChatGPT to write you a 30-second script about any topic. And voila, you now have an engaging and compelling script. 

Of course, you still need to check its accuracy.

But in most cases, the outputs I’m getting are usable, engaging and accurate right from the get-go.

4. Proofread Like a Pro

No matter how much time you spend rereading your article. 

Or how grammar nazi you are. 

You’d still find a few mistakes here and there after clicking the publish button. 

But with AI tools like Grammarly, you can easily get a pair of extra eyeballs to spot any grammar mistakes, spelling and even awkward sentence structures. 

Proofreading and editing are part of the writing process, and it can get messy very quickly… until AI. 

How To Choose the Right AI Copywriting Tool?

If none of my suggestions float your boat, here are some features to look out for when choosing your own.

  • Pricing: Monthly subscriptions shouldn’t go past $50 MAX.
  • Copywriting templates: Check how many AI copywriting templates the tool offers. Obviously, the more, the merrier.
  • A free trial: I’d be pretty mad if a tool doesn’t offer a free trial or, worse, charges $1 for it. Like why?
  • Tone of voice: Does it produce human-like text or at least allow you to tweak the settings?
  • Plagiarism detection: Most AI writing tools come with plagiarism detection. Don’t settle for anything less.
  • Integrations: You won’t be using these tools in a vacuum, so ensure it’s compatible with the popular tools you already use.
  • Ease of use: It’s meant to add convenience to your life, not make you go through some elaborate onboarding process. Plug and play is the best.
  • Export options: Though not completely necessary, it’s a good feature to have.

AI Copywriting Software FAQs?

Will AI Replace Human Copywriters?

AI will not take over the role of human copywriters.

But those who embrace it will have a better chance of succeeding.

Why?

Because copywriting requires more thinking than writing.

Combine that deep nuanced skill with the consistency and speed of artificial intelligence…

You’ll become a copywriter who is irreplaceable.

What Is the Best AI Copywriting Software?

It is important to note that not two businesses are created equal. 
We all have different needs and standards.

So what might be the best for me may not be the ideal choice for your brand.

That being said, I’ll share my thoughts based on my experiences.

As I started blogging online, I tried many AI copywriting software.

And Jasper AI stood out for me. The quality of the responses I’m getting is unmatched by any other AI copywriter.

Can AI Copywriting Tools Create Content in Various Languages?

Yes. Most AI copywriting tools can create content in multiple languages. However, the language support varies between tools.

What Tasks Can AI Copywriting Tools Perform To Save Time for Content Creators?

AI copywriting tools can save time by automatically generating website copy, blog posts, social media captions, product descriptions, meta descriptions, headlines, or email marketing copy. 

How Does AI-Generated Content Compare to Content Written by Human Copywriters?

AI-generated content can be decent, but it can’t replicate the creative nuances, expertise and experience of humans. Human copywriters can create new ideas, while AI tools can only imitate them at best. 

Can AI Writing Tools Help Improve My Writing Skills?

Yes. If you are a complete beginner copywriter, AI writing tools have been trained on a large amount of text data which includes web pages that have implemented copywriting best practices. It serves as a good starting point for you to imitate till you get the hang of it. 

Are There Any Free AI Copywriting Tools I Can Try Before Investing in a Paid Plan?

Yes. All the tools I mentioned in this article have free plans for you to test before investing in a paid plan. Just take note that you won’t be able to access some of the premium features till you upgrade to the higher tier.

To Sum Up

There you go!

In this article, we listed the best AI Copywriters. 

Obviously, my top pick is still Jasper AI because the tool is very powerful, the software is intuitive, and it generates writing that requires minimal human editing. 

That being said, ChatGPT comes very close with its high-quality responses and user-friendly design without you having to pay a cent. 

As for AI paraphrasers, my top pick is Quillbot. It’s designed to make your copy short and sharp. Perfect for editing and repurposing content. 

AI copywriting software is here to make our life easier. 

They are game changers in a good way and, for some, in a very bad way. 

But don’t worry. I still think that copywriters who embrace and adapt AI to their workflow will only get better at their craft.

Share this post and leave a comment below if you liked it!

P.S. One more thing before you forget…

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Brendan Aw

Brendan founded brendanaw.com™ to help others start and grow a creator business. He brings over 6 years of executive marketing experience from startups in E-commerce, NFTs, Crypto, Fintech, E-sports and Agencies. Now, he’s growing his family’s 7-figure luxury lighting business in Cambodia and his creator platform. Brendan received his Bachelor of Commerce with a double major in Accounting and Finance from the University of New South Wales. He also has a background in Data Science.

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