Editorial Guidelines

This Editorial Guidelines page outlines my transparency and adherence to various standards and legal and governing bodies regarding the content at brendanaw.com.

I take great pride in the quality of my content, ensuring it's original, accurate, engaging, and free of ethical concerns or conflicts.

If you encounter anything you believe could be improved, please email me atย support@brendanaw.com.

My Content Integrity Promise

I'm not just about sharing insights.

I'm deeply committed to the integrity of every piece of content.

I understand that for you to build and grow a successful online business, you need information that's both accurate and trustworthy.

(considering how much misinformation or bold claims there are out there…)

Every article, guide, and resource published reflects this commitment. I have spent countless hours diving deep into the topics covered to ensure that what you read here is up-to-date and actionable.

Authenticity and relevance are at the forefront of everything I share.

The online business world is constantly changing, and as it evolves, so will the content here. If there's ever a need to update or refine what I've written, I promise to do so transparently, keeping you in the loop every step.

Your trust means everything to me, and this Content Integrity Promise is my way of honoring and upholding that trust.

Fact Checking

I'm all about ensuring the accuracy and integrity of the content I share with my readers.

Your trust means the world to me, and I'm dedicated to living up to it.

If you spot something off or have feedback, email me at brendan@brendanaw.com, and I'll fix it.

To be legally compliant and adhere to Google's policies, I also include the following information on my website:

  • Privacy Policy: The Privacy Policy discloses my use of affiliate links and how I handle user data, ensuring compliance with legal requirements.
  • Terms of Service: The Terms of Service page outlines the rules and guidelines for using my website.
  • Disclaimers: The Disclaimers page highlights my policy on affiliates, testimonials, third-party sites, external links, and various other clauses.
  • User Engagement: I encourage my readers to share their thoughts, experiences, and feedback on my content, fostering community, interaction, and inclusivity.

Originality

I'm fully committed to delivering fresh, authentic, and one-of-a-kind content.

Whether it's my insights or contributions from talented freelance writers and guest authors, I aim to offer perspectives you won't find elsewhere.

Every article, review, or guide on this website is crafted from scratch. I hold myself and all contributors to a strict anti-plagiarism standard. If there's any hint of borrowed or copied content from other sources, I address it promptly.

Before anything is published, I ensure it goes through a meticulous review process. I accurately cite my sources, giving you the confidence to trust what you're reading and the opportunity to explore further if desired.

Writers have to follow a strict checklist while editors and myself act as the final layers of defense.

While I adhere strictly to various important guidelines, such as copyright laws and intellectual property rights, I also follow additional measures to maintain the utmost integrity in my content.

Whether it involves an image, video, or quote, I ensure I have obtained proper permissions or provided appropriate attribution. Furthermore, I'm always cautious about respecting trademarks and patents while valuing everyone's rights.

Mistakes can occur occasionally; however, when they do happen, I take swift action to rectify them.

Whether that involves deleting content, making corrections, or taking other appropriate measures, rest assured that I am committed to ensuring everything is done per the rules and regulations.

Please note that while these are some of the primary guidelines I adhere to, there may be additional standards and practices I follow to maintain content integrity.

Objectivity

I'm dedicated to providing content that's not just informative but also unbiased.

No writer, contributor, editor, or even myself is allowed to give special treatment to any external resource, be it a company, publication, video, affiliate, or website, based on personal or professional relationships. The content must remain untainted by any potential conflicts of interest.

The FTC Guidelines on Disclosures bind everyone who contributes to brendanaw.com.

What does this mean for you?

Every writer must be transparent about any financial or personal relationship that might influence their perspective.

They'll let you know if they've received any goods, services, or other benefits from a source. It's all about ensuring that your content is genuine and free from hidden agendas.

Your trust is invaluable, and I'm committed to upholding it with transparency and objectivity in every content on brendanaw.com.

AI Content Usage

I regularly use AI writing software to assist me in generating content ideas, optimizing content for SEO, and even drafting parts of my content.

These tools help me maintain efficiency and produce high-quality content while adhering to Google's AI guidelines.

But you'll never find a published article that is:

  • 100% AI generated
  • Not fact-checked
  • Not supported by credible sources
  • Not edited to my writing style
  • Not checked for plagiarism
  • Without my expertise and experience

I review and edit the content to maintain a distinctively human touch and uphold my commitment to providing genuine, unbiased information.

Review Methodology

My review methodology ensures my content is accurate, reliable, and top-notch.

So, here's how I keep things transparent and objective.

Review Process

My review process consists of the following steps:

  1. Product Selection: I carefully choose products and services to review based on their relevance, popularity, and demand within my niche, considering the needs and preferences of my target audience.
  2. Research and Analysis: my team thoroughly researches each product or service, gathering information from various sources, including manufacturer websites, user reviews, and expert opinions. I analyze each product's features, benefits, and drawbacks, as well as its performance, quality, and value for money.
  3. Hands-on Testing (when applicable): I test the products myself whenever possible to gain firsthand experience and provide my readers with a more accurate and detailed assessment.
  4. Evaluation and Scoring: I evaluate each product based on predetermined criteria, such as functionality, design, ease of use, and overall performance. I assign a score to each product, which helps me rank and compare them. This is usually one to five stars or a unique scoring system created to evaluate a particular product type, like in my AI Detector article.
  5. Disclosure of Affiliate Relationships: Per FTC guidelines, I disclose any affiliate relationships or partnerships with brands, agencies, or influencer networks. I ensure that these disclosures are clear and visible within my reviews.
  6. Writing the Review: My reviews are written by a combination of my in-house team, freelance writers, and myself, with extensive experience using the software personally. I strive to provide my readers with valuable insights and actionable recommendations.
  7. Regular Updates: I regularly update my reviews to ensure the information remains accurate, relevant, and up-to-date.

Review Criteria

I judge products and services based on a few general criteria:

  • Functionality: Does it do what it's supposed to? Does it live up to the hype?
  • Design and Aesthetics: Is it easy on the eyes and well-designed? What about the user interface?
  • Ease of Use: Can anyone pick it up and start using it? Is it user-friendly?
  • Quality and Durability: Is it made to last and perform well over time?
  • Value for Money: Is it worth the price tag? How does it stack up against competitors?
  • Customer Support: Can you count on the manufacturer or service provider to help you out when needed?

However, some products and services require more specific criteria for proper evaluation.

I do include those when applicable in my reviews and roundup articles.

Keeping It Real

I'm all about transparency and objectivity in my reviews.

While I might get some compensation (like cash, freebies, or services) for sponsored posts and affiliate marketing, my opinions and recommendations come from my genuine thoughts, findings, beliefs, and experiences.

I don't let partnerships or sponsorships sway me.

I encourage you to double-check any:

  • Product claims
  • Stats
  • Quotes
  • Other info with the manufacturer, provider, or relevant party

Rates and offers mentioned in my reviews can change, and I can't guarantee they'll always be accurate.

By using brendanaw.com, you acknowledge that I might have a financial relationship with some of the companies or products mentioned.

Always research and verify any information related to products or services featured in my reviews before deciding based on my content.