Why Copywriting Matters: 5 Reasons Why It’s The Best Skill

Updated on February 7, 2024

Every creator business needs two core pillars…

  • A user with a problem
  • A solution to that problem

But there’s one thing connecting these two that most fail at…

Communicating the benefits and convincing potential customers that their solution is the best.

And this is done with copywriting.

I’ll explain why copywriting matters and why it’s single-handedly the most powerful skill to have as a creator or any other business.

Let’s get to it.

1. Good Copy Increases Conversions

Good copy will ALWAYS stem from intensive copywriting research

Many businesses make good products and services…

But few know how to convey the benefits to customers.

This is often because of a lack of research. 

Well-researched copy must guide and satisfy customers through all funnel stages.

It should be:

  • Appropriate for their awareness level
  • Convincing enough to take action
  • Confident in handling objections

Only then can you turn your words into dollars.

2. Attracting New Fans

Good copy is like a magnet for new customers.

It grows your following and attracts new clients.

It should be so compelling that even the most clueless folks will be drawn to your product or service.

That’s the secret sauce for growing your content creation business.

3. Building Real Connections with Your Tribe

Ever stressed out about how to connect with your audience?

The solution is copywriting.

It’s about diving deep into your audience’s mind…

Manifesting their dreams and dilemmas in your words.

This isn’t just understanding… it’s empathy on paper.

Great copy…

  • Steers without being manipulative
  • Asks the right questions
  • Sparks non-bias debate
  • Provides solutions
  • Evokes emotions

It’s the building block for an imaginary bridge between you and your audience.

It’s tough and time-consuming.

But get it right… you’re not just building connections…

You’re leading them into a loyal tribe.

That’s the power of copywriting.

4. Establishes Authority in Your Niche

Most don’t usually lack the knowledge to establish authority within a copywriting niche.

They have a problem delivering information that is:

  • Easily understood
  • Free from fluff
  • Compelling
  • Engaging
  • Relatable

“How do I write a copy to gain my audience’s trust?”

It’s simple.

Provide a ton of value for free.

Your copy should be full of value and should make them think, “Damn… I feel guilty getting this for free.”

Avoid being too vague and unbelievable. Trust me, no try-hards make it to the top.

If you’re trying to get clients, a portfolio of your best copy is the best way to demonstrate this.

5. Ranking Higher on Search Engines

If you have a website for your copywriting side hustle, I’m pretty sure you want to rank on the first page of Google, right?

Every page or article is a chance for you to please the algorithm and get to the top of SERPs.

Implementing solid copywriting will help your blog with SEO, and that’s a given.

And how does Google or your audience evaluate each page?

You guessed it, the copy.

With the right words, you can:

  • Increase click-through rates
  • Reduce bounce rate
  • Increase time on page
  • Increase readability

These provide a good user experience and send positive signals to Google, resulting in a higher rank.

Check out my SEO copywriting checklist if you want more deets.

What Makes a Good Copy?

Isn’t copy just words?

Yea… you’re right. Copy is just words.

But good copy isn’t.

Here are a few differentiating factors.

Focus on Providing Value to Readers

A good copy is a copy that is not listing out the features. It is a copy that wins your reader’s hearts by giving them the value they need. 

The truth is nobody cares about your business until you’ve provided enough value to your target audience. So stop thinking about how good or unique you are. 

Write copies that highlight the things you can bring to the table. 

Have a Clear Idea

You HAVE to make every word count. Cut out to the chase and be straightforward with your messaging. 

A good copy never beats around the bush because it is goal-driven. Unlike content writing, the goal is not to entertain your followers. Its main purpose is to convince your audience to take action. 

But be careful. Being direct is far different from being rude. 

Show, Don’t Tell

“To see is to believe.” 

This a good old quote many people live by. 

Visualizing your value is more effective than simply telling your audience what you’re doing.

Showing creates an emotional connection with your audience, which is crucial to magnify the impact of your message.

You make your content more desirable for your audience if you talk about benefits rather than making bland statements.

Engage Your Readers

What’s the purpose of writing a good copy if nobody wants to read it?

An easy way to push your audience away is to be BORING as heck. 

So how can you make your copy interesting?

It’s simple: 

  • Write copy similar to how you would speak in person
  • Remove the fluff words in your copy
  • Ask readers for their feedback
  • Keep it friendly

Although copywriting is not geared toward entertaining people, this is not your excuse to be dull and monotonous.

If you are having trouble, here are some copywriting frameworks that are proven to work.

Alternatively, perform these copywriting exercises to get better at it.

Back Your Claims With Proof

“Hey guys, ready to make six figures a day with content creation with 3 minutes of work twice a week during your first month?”

Sounds like complete BS, right?

It’s because the claim is too UNBELIEVABLE. Avoid spitting out these wild claims, especially if you can not back them up with solid proof. 

Sure, throwing out absurd things will turn people’s attention to your blog, but this amount of attention requires you to work harder to prove yourself to the reader. 

Clear CTA

A call to action is one that copywriters often overlook. And this crucial mistake may cost you losing potential conversions. 

Make sure always to include a CTA that is easily understandable by your target audience. 

Here are some examples of clear, specific, and direct CTAs you can use as references: 

  • “Click the button below to download your free e-book now.”
  • “Register today to get access to exclusive content and offers.”
  • “Subscribe to our newsletter and get the latest updates and tips delivered to your inbox every week.”

Check out my article on copywriting tips if you want more juicy secrets on writing compelling copy.

Why Copywriting Matters (FAQs)

How Does Copywriting Help in Boosting a Brand?

Copywriting helps in boosting a brand by creating messaging that resonates with the target audience. By using copywriting, businesses can showcase their strengths and speak to their target audience’s language, leading to a deeper connection with their audience. Copywriting can also help set a business apart from its competitors by showcasing what they offer that others don’t.

What Is the Importance of Copywriting in Digital Marketing?

Using copywriting for digital marketing can help a business in a number of ways, including improving its SEO rankings by using relevant keywords and creating content that is valuable to users. It can also help grab the attention of potential customers with a compelling headline, leading to increased engagement and, ultimately, more sales.

Can Anyone Do Copywriting, or Does It Require a Trained Writer?

While anyone can technically do copywriting, it does require a certain skill set and understanding of how to create effective messaging that persuades someone to buy. Hiring a trained copywriter can ensure that a business delivers quality, consistent messaging that connects with its audience.

How Does Copywriting Fit Into Storytelling for Brands?

Copywriting is an essential part of brand storytelling because it helps convey the brand’s message clearly and engagingly. By using storytelling techniques in their copywriting, brands can create a deeper connection with their audience and present their products or services in a more relatable and memorable way.

What Should Be Considered When Writing Copy for a Website?

When writing copy for a website, it is important to consider a few key factors, including the target audience, the brand’s messaging and voice, and the website’s layout and design. The copy should be engaging and persuasive while also being easy to scan and read quickly.

How Can Copywriting Help a Startup Succeed?

Copywriting can help a startup succeed by effectively communicating its unique value proposition and setting them apart from competitors. It can also help establish trust with their audience and create a strong brand presence that can lead to increased conversions and revenue.

Do Social Media Posts Need Copywriting?

While an image or video can capture attention, it is essential to have effective copywriting that provides context and encourages engagement with the post. Social media copywriting should be short and concise and speak to the target audience’s needs and interests.

To Sum Up

Copywriting is not hard

But a core business skill.

No matter what marketing channel you use, the foundation for any content IS COPYWRITING.

  • An affiliate blog post? COPYWRITING.
  • A YouTube video? A good script is written with COPYWRITING.
  • A social media caption? COPYWRITING again.
  • A landing page? 100% COPYWRITING.

And the list goes on.

Here’s some famous copywriting quotes from history’s best to get you in the mood.

If you’re really having difficulty…

Considering using AI copywriting software as training wheels.

So if you want to become a copywriter and make money online…

Be a wizard with words.

I hope you enjoyed this article, and remember to share it!

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About Brendan Aw

I’m an ex-marketing executive for 6 & 7-figures high-growth startups turned writer, creator & entrepreneur. I share my learnings on digital entrepreneurship, personal finance, and remote working while helping run my family’s crystal chandelier business.

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