10 Ways To Do Affiliate Marketing Without Showing Your Face

Updated on October 18, 2023

Can you do affiliate marketing without showing your face?

Yes. Absolutely.

All you need is:

  • Content
  • Traffic
  • Affiliate links

Nobody needs to know who you are.

I’ll highlight the different ways to make money through faceless affiliate marketing.

But first…

Let’s go over some pros and cons.

Pros of Affiliate Marketing Without Showing Your Face

Here are some benefits of faceless affiliate marketing from a personal, professional, and financial standpoint:


Faceless affiliate marketing methods enable you to connect with your target market while protecting your identity. 

This gives you two things:

  • A layer of security against hackers and creeps
  • The freedom to learn, experiment, and fail in private

Less Distractions

Creating good content and developing a personal brand are two huge undertakings. 

Focusing your efforts on one area will help you start affiliate marketing faster.


People’s perceptions of you can affect how they interact with your product.

That’s a distraction that:

  • Pulls YOU away from your business
  • Pulls THEM away from what you’re trying to offer

Anonymity lets your audience focus on the product you’re promoting instead.

Exit Strategy

A website’s worth relies on three factors:

  • Traffic size
  • Monthly earnings
  • Domain name

Anonymous websites sell for much higher than those tied to a specific persona — especially those with a highly sought-after domain name.

The buyer can pick up where you left off instead of rebranding the website.

Cons of Affiliate Marketing Without Showing Your Face


Faceless affiliate marketing also comes with missed opportunities, such as:

Weakened Credibility

Think of it this way…

Even a household name like Banksy has difficulty getting his work authenticated

Much less convincing others he exists.

All because he hides his identity behind a pseudonym.

Lack of Trust

Don’t you hate how companies are moving away from phone support in favor of chatbots?

I know you’d rather talk to a real person for assistance.

That’s because people trust people — it’s hard to trust something you can’t see or hear.

It’s the same with faceless pages: 

It may feel like they don’t understand your pain points and hold themselves accountable for mistakes.

Hard To Stand Out

Brand recall is crucial.

You need to give people something to remember you by if you want to stand out among competition….

Especially if your niche is saturated with nearly identical content.

Any logo or brand name can give you that….

But a human face leaves a more lasting impression.

How To Do Affiliate Marketing Without Showing Your Face

Not everyone can (or wants to be) an influencer. 


Anyone can learn how to create good content and make money online by promoting affiliate products.

Here are the top ways to do affiliate marketing faceless.

  1. Blogging 
  2. Guest Posting
  3. Forums
  4. Social Media 
  5. UGC (User-Generated Content) Creators
  6. YouTube Automation Channel
  7. Podcasting 
  8. Email Marketing Newsletter
  9. E-Books
  10. Paid Advertisement 

1. Blogging 

Starting a blog or website is a great way to share content without showing your face or your name.

The domain name can be anything that represents your niche.

Take NerdWallet, for example.

nerdwallet homepagePin

It’s one of the most popular affiliate websites for financial products.

They cover everything from credit cards and mortgages to insurance.

The key is to:

  • Choose a specific niche: Think working moms or eco-friendly parenting. Targeting a specific market subset will help you promote affiliate offers more effectively.
  • Design a great website: Choose a customizable but beginner-friendly website builder and a web hosting plan that grows with you as you scale your business. 
  • Deliver actionable solutions: How-to guides and product roundups are two of the most searched-for affiliate marketing content types because they offer solutions to a reader’s pain point. Providing these solutions and highlighting your affiliate product must be your top priorities. 

Every blog post should nurture the reader through an affiliate marketing sales funnel with affiliate links throughout.

2. Guest Posting

Driving traffic to a new blog takes a long time.

Guest posting allows you to enjoy benefits of blogging without the long wait by tapping into an existing audience and domain authority of another website.

Some may even call this Parasite SEO.

You can do this on:

  • Industry publications and forums: Give a shout to industry magazines and online forums that guest articles. You’ll find a ready-made crowd there who are already into what you’re offering, making it a top spot for promoting your offers.
  • Blogs and websites in your niche: Many websites accept guest posts — but conditions apply. You must follow their style guide, bear some credentials in the niche, and/or have your own platform you can backlink to.

The caveat?

Most sites won’t allow you to insert affiliate links.

But if you’re lucky…

Some do like mine on Buffer.

brenan buffer guest post faceless affiliate linkPin

In most cases…

You should direct them to a landing page or an article on your website with your offers.

3. Forums

Forums are great because most users seek solutions that can’t be found on Google.

It’s the perfect opportunity to demonstrate authority and subtly direct them to your links.

These can include sites like Quora and Reddit.

But there’s quite a bit of skepticism about scammy links on these platforms.

The trade-off?

The right audience is already in one place, so there’s no need to build your own.

Here are some things to check for:

  • High engagement: Find forums with diverse members actively posting and contributing to the discussions (not just the same five people).
  • Strict moderation: Avoid forums with spammy or irrelevant posts/comments. It’s a sign that people are only there for self-promotion and the intended audience has “left the chat”.
  • Allows promotional content: Check the community rules regarding the sharing of affiliate links and links to your website/socials.

4. Social Media 

We can both agree that you can be anyone on social media.

Faceless accounts are extremely common.

Most do this because they don’t want to deal with the consequences of illegitimate actions.

That’s not going to be you.

If you want to go faceless, that’s fine…

But it will take more work to show authority and credibility.

The popular platforms include:

One solid example is the Wirecutter.

All they do are product reviews on their TikTok and Instagram.

wirecutter instagramPin
wirecutter tiktokPin

It’s obviously run by a company, but there’s no face attached to it.

Content on these platforms has to interrupt the audience’s scrolling sessions and capture them within the first few seconds.

Then, you must provide valuable information about how a particular product or service solves their pain points.

Without these elements…

It’s almost impossible to earn affiliate commissions.

5. UGC (User-Generated Content) Creators

You may not like to be the center of attention…

But many UGC creators do.

Just hire them to create authentic product reviews and post them on your platform.

Some will even promote the video to their audience.

Note: UGC creators don’t usually promote branded posts. That’s what influencers do. But some will for an extra fee.

This makes it even more credible because they bought the product themselves.

It’s also way cheaper and more credible compared to collaborating with influencers.

6. YouTube Automation Channel

Automation with YouTube affiliate marketing allows you to run a fully operational channel faceless with minimal effort.

Just because it’s primarily videos…

It doesn’t mean you need to be in them.

And with around 900 million users, imagine the affiliate commission potential.

Top video types include:

  • How-tos
  • Reviews
  • Commentary

You can perform YouTube keyword research with VidIQ to find low-competition and high-search volume topics…

And leverage AI to create videos from text with InVideo.

Insert your affiliate links in the description box that has a 5000-character limit.

You can even write a short article in it.

7. Podcasting 

Podcasting is tricky but a solid way to do faceless affiliate marketing.

Because you are sharing information and promoting products or services through audio content.

The question is, how are you going to get them to click your links?

Here are some tips:

  • Make affiliate links short and easy to remember: You’ll have to spell it out during the episode, so don’t use the default ones.
  • Use a link-in-bio app: I highly recommend using a link-in-bio tool like Zaap. Host all your affiliate links and mention your branded link. Assuming you don’t have a website.
  • Put them on your website: If you have a website, that’s even better. Transcript your podcast episodes and insert links in them.
  • Mention them in the show notes: Most podcast platforms, like Spotify allow you to insert affiliate links in the show notes. It’s the easiest way to get more clicks.

This whole process can be done anonymously.

Just make sure you have a pleasant voice.

8. Email Marketing Newsletter

Email marketing or a newsletter generates an average ROI of $36 per dollar spent

It doesn’t have to be complicated and is one of the best ways to do anonymous affiliate marketing.

You don’t need a website or show your face to start a newsletter.

Here’s what you need to do:

  • Have a traffic source: This can be free sources from social media, a blog or paid ads.
  • Create a landing page: Autoresponders like GetResponse and ConvertKit allow you to create landing pages without a website. You also can make complex automations.
  • Implement double opt-ins: Ask new subscribers to confirm their subscription so your emails don’t end up in their spam folder.
  • Solve a problem: Identify a pain point, show how affiliate products solves it, emphasize the benefits (not features), and give social proof.
  • Monetize: Monetize your newsletter with affiliate links.

9. E-Books

E-books are one of my favorite digital products because not only can you demonstrate authority and build trust…

You can:

  • Insert affiliate links throughout the content
  • Use it as a lead magnet to get newsletter subscribers
  • Sell it on marketplaces like Amazon, Gumroad and Etsy

Your choice.

Create the graphics with Canva and content with AI writing software.

I recommend Jasper AI.

And nobody needs to see your face.

10. Paid Advertisement 

Paid ads are one of the best ways to earn affiliate commissions quickly without showing your face.

It can also be highly lucrative…

But it’s risky if you have no experience.

The most common approach is using social media ads.

You need to approach it carefully and have the right strategy.

Here’s what I recommend:

  • Keep it clear and simple: Your visuals and copy need to convey a single message and call to action. Adding too many design elements and varied information will only distract your audience. 
  • Decide where to link to: The rule of thumb is to link directly to the checkout page if it’s something you’d buy impulsively… And redirect to a landing page if it’s something that requires trust-building. 
  • Perform A/B testing: Don’t rely on a single ad. Consistently test out different ad copy, visuals, and even landing pages to maximize your earnings per click (EPC).

Note: Some programs have specific rules when running ads. You also might not be able to bid on the same keywords.

One way to mitigate the risk of this method is using the landing page to build an email list.

You’re not only getting direct commissions from the ads…

But potentially in your emails when you retarget them.

Tips for Affiliate Marketing Without Showing Your Face

Here are some actionable tips that you should incorporate in your marketing strategy:

  • Personalize your marketing efforts: Engaging in group and one-on-one discussions with your audience and referring to them by name will help your audience connect with you despite not seeing your face.
  • Highlight your credibility: Use “about me” pages and social media bios to tell your audience why they should trust you or your brand — no photo needed.
  • Shorten your links: Podcasts and some social media platforms make it hard to share clickable links. Short and easy-to-remember links make your resources more accessible to these audiences.

Affiliate Marketing Without Showing Your Face (FAQs)

Can Introverts Do Affiliate Marketing?

Yes. Affiliate marketing is an ideal career for introverts because it’s essentially a one-man job you can do at home.

Direct audience interaction isn’t necessary.

Will My Credibility Be Affected if I Do Faceless Affiliate Marketing? 

Yes. Not showing your face can affect your credibility as an affiliate marketer.

But it’s not the end of the world.

You can remedy this by constantly creating content that is unique, valuable and transparent.

Why Should I Show My Face When Doing Affiliate Marketing? 

Showing your face to your audience can help you:

• Build credibility 
• Establish trust
• Build relationships
• Stand out from the competition

But it is NOT a requirement.

Are There Any Consequences of Doing Affiliate Marketing Anonymously?

Faceless affiliate marketing can make it hard for your audience to remember you and trust your brand.

Not showing your face to your audience can:

• Weaken your credibility
• Make it hard for you to stand out
• Limit your networking opportunities
• Make it hard to build a loyal customer base

To Sum Up

So there you have it.

Ten ways to do affiliate marketing without showing your face.

Focus on creating quality content that resonates with your audience to drive traffic and strategically incorporating affiliate links to get clicks.

It will be more difficult to establish credibility at the start.

So, maintain a genuine connection with your audience to build trust.

brendan aw black pic

About Brendan Aw

I’m an ex-marketing executive for 6 & 7-figures high-growth startups turned writer, creator & entrepreneur. I share my learnings on digital entrepreneurship, personal finance, and remote working while helping run my family’s crystal chandelier business.

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