5 Psychological Copywriting Hacks

I’m going to let you in on a secret…

People don’t care what you say. They care about how you make them feel.

That’s what copywriting is.

We are not logical beings. We are emotional. We buy things on impulse 9 times out of 10.

So here are 5 psychological copywriting hacks to improve your conversions.

Hack #1: Negativity Bias

People are more likely to take action to avoid pain than satisfy desire.

Here are 2 titles.

1. “Buy this to live longer.”
2. “Buy this not to die young.”

Which one are you more likely to click?

Probably number 2. Right?

Hack #2: Textured Writing

Rather than using simple words like:

• Bad
• Good

Add texture to your sentences using adjectives.

I had a bad day → I had a rough day

This is a good product → This is a godly product

Hack #3: Mindreading

This works great when trying to empathize with your audience.

They’ll think, “Shit, how did you know?“

Simply bring up common objectives they might have.

E.g.

“I bet you are experiencing [a pain point]. Right?”

Hack #4: Callout

The idea is to make others feel more relatable to the post.

People are more likely to engage if they have encountered the same problem.

You're not getting results listening to experts.

Here's why.

Heard of the Pareto principle? The 80/20 rule?

You're supposed to achieve 80% of your goals with 20% effort first.

But experts help you get the remaining 20%, with 80% effort.

You're not there yet.

— Brendan Aw (@brendanaw) June 5, 2023

Hack #5: Illusion of Ownership

This works extremely well for CTA buttons.

People are more inclined to buy or click if they feel they are already claiming what they own.

E.g.

Buy Now → Get Your [product] Now

Download The Checklist → Claim Your Checklist

It’s just a simple tweak, but you’ll be surprised how well it works.

That’s it!

See you in the next issue!

Cheers,

Brendan