I’m going to let you in on a secret…
People don’t care what you say. They care about how you make them feel.
That’s what copywriting is.
We are not logical beings. We are emotional. We buy things on impulse 9 times out of 10.
So here are 5 psychological copywriting hacks to improve your conversions.
Hack #1: Negativity Bias
People are more likely to take action to avoid pain than satisfy desire.
Here are 2 titles.
- “Buy this to live longer.”
- “Buy this not to die young.”
Which one are you more likely to click?
Probably number 2. Right?
Hack #2: Textured Writing
Rather than using simple words like:
- Bad
- Good
Add texture to your sentences using adjectives.
I had a bad day → I had a rough day
This is a good product → This is a godly product
Hack #3: Mindreading
This works great when trying to empathize with your audience.
They’ll think, “Shit, how did you know?“
Simply bring up common objectives they might have.
E.g.
“I bet you are experiencing [a pain point]. Right?”
Hack #4: Callout
The idea is to make others feel more relatable to the post.
People are more likely to engage if they have encountered the same problem.
Hack #5: Illusion of Ownership
This works extremely well for CTA buttons.
People are more inclined to buy or click if they feel they are already claiming what they own.
E.g.
Buy Now → Get Your [product] Now
Download The Checklist → Claim Your Checklist
It’s just a simple tweak, but you’ll be surprised how well it works.
That’s it!
See you in the next issue!
Cheers,
Brendan
