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I’m in Italy now attending the Salone del Mobile Milano, the largest furniture trade fair in the world.

Wtf am I doing here, you may ask?

If you are new here, I work full-time for my family’s luxury lighting business based in Phnom Penh, Cambodia.

I’m here sourcing for new lights to offer our customers.

What does that mean for my blog and other channels?

Well, if you are anything like me, I hate not being in control.

But one of the most powerful skills you need to learn and is what many creators suck at, is…


It’s a skill I’m still learning, and thankfully, I’ve got my writer to help keep the lights on.

Eventually, you will realize that you can’t do everything yourself.

Yes, some are one-man creators who do this full-time.

But even more are juggling 9-5s and other commitments while trying to break into the creator economy.

So, what is the one way to keep your sanity and ensure that you get consistent outputs each time even though you are not at the wheel?

SOPs (Standard Operating Procedures).

Lately, I’ve been taking much inspiration from the content operations of SaaS companies and Agencies.

There’s absolutely no way for these companies to scale or maintain consistency without some form of documentation.

And one case study that intrigued me was how Workello created 800 blog posts a month.

You need a subscription to read it, but here’s the gist:

  • Using the right tech stack
  • Your hiring process
  • Having solid documentation

I’m not here to talk about the first 2 and they recommend a ton of documentation that is not relevant for a creator operation.

So here are my two simple recommendations:

  • Have content templates
  • Have a style guide

I’m still getting this right before I make more hires, so I’m keeping it simple.

If you are starting, these are all you need.

It’s worked well for me, and I’m sure it will do the same for you.

See you in the next issue!



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Brendan Aw

I’m Brendan, Founder of brendanaw.com, where I help individuals build a monetizable personal brand, a curious mind, and a fulfilled life. I spent 6 years as a marketing executive across various high-growth startups in E-com, Web3, Marketing Agency, Finance, and E-sports. I now run my family’s 7-figure crystal chandelier business in Cambodia and share my online creator journey. I hold a B.Com from the University of New South Wales, majoring in Accounting and Finance, and have a background in Data Science.

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