I’m changing everything (here’s why)

Today is different.

Over the last few months, I’ve taken a long hard look at everything I’ve been creating. My content, my strategy, and even the core direction of this newsletter have all come under scrutiny.

I’ve realized something important: chasing traffic purely for the sake of traffic doesn’t align with who I am or what I deeply believe in.

Part of what prompted this deep reflection was launching my automation agency, Nimbflow. It opened my eyes to how much more impactful my content could be if I shifted from general marketing and affiliate tactics toward helping solo creators directly implement systems and automation into their businesses.

So, I’ve decided to officially pivot my entire personal brand around this clear, focused vision.

What’s changing, exactly?

My previous approach was broad, covering everything from marketing tactics and affiliate marketing to SEO and blogging, often driven more by keywords and traffic than genuine clarity or purpose.

My new direction is focused squarely on one core idea:

Helping solo creators scale smarter using automation, clear systems, and digital leverage, all without needing to hire or burn themselves out.

This means a clearer and deeper exploration of automation, thoughtful systems, monetization strategies, growth via digital leverage, and strategic frameworks.

I want to document how I’m personally automating and systemizing my own solo business in real-time.

Why this matters to me

Another key reason for this shift is synergy.

While Nimbflow serves the B2B market, I want my personal brand to serve the B2C side: solo creators, digital entrepreneurs, and solopreneurs. Together, these two sides of my work will now reflect the same core philosophy that systems and automation are the foundation for sustainable, scalable business.

This newsletter will be where I share the playbooks I’m using and testing before they ever become part of the client-facing work at Nimbflow. It’s the lab, the dojo, the builder’s bench.

I want the two to feed each other. What works in one will improve the other.

Because as of now, there is a huge disconnect between the two and that doesn’t help my brand or my OCD.

This will also open up the opportunity for me to create a community down the road as this ecosystem grows.

How I plan to execute this

This shift is intentional, but it’s not something that going to happen overnight.

The execution starts with restructuring the way I think about and create content. I plan to organize everything I publish under five strategic categories: automation, systems, monetization, growth, and strategy. These pillars will guide what I write, what I teach, and what experiments I run.

Instead of chasing volume, my goal is to build a focused library of resources that solo creators can actually use. That means fewer scattered posts and more structured, interconnected content. I’ll be mapping every blog post and newsletter issue to these categories, gradually building out a systemized content ecosystem.

I’m also building a more intentional workflow behind the scenes. That includes a working content calendar, outlining the types of pieces I’ll rotate through: practical workflow breakdowns, behind-the-scenes essays, and strategic deep dives. Some weeks I’ll be exploring new tools. In others, I’ll be breaking down the mental models I’m applying to my business. Over time, each piece will connect back to a broader operating system that creators can follow, adapt, or question.

Finally, I’m taking a slower, more deliberate approach to shipping. Instead of rushing to publish for the sake of consistency, I’ll be prioritizing clarity, utility, and alignment with what I actually use or believe in.

Every piece will earn its place.

But that’s the ideal scenario. In reality, I’m busy building my automation agency as well so my time will be scattered between both until the agency takes off and I can hire help.

So this transition will take some time.

What you can expect moving forward

I’ll try to deliver practical, insightful essays directly to you weekly if time allows. I’ll reveal my own systems and automation workflows, showing you exactly how I use tools like LLMs, Make, etc, and explain why I chose them.

You’ll also see real experiments, honest reflections on what succeeds and what fails, and the reality of managing the messy middle of a solo operation.

Think of this newsletter as your behind-the-scenes view into my operating system and ongoing experiments with digital leverage.

A small ask

If this direction doesn’t resonate, feel free to unsubscribe. No hard feelings at all.

But if you like how this plan sounds, then stick around.

Catch you in the next one.

Brendan

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