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A weekly letter for solopreneurs building one-person businessesโusing automation, systems, and smart workflows to grow without teams, burnout, or bloat.
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I spent last night diving deep into the r/askSingapore subreddit, reading stories from my fellow countrymen about their career struggles.
One post particularly struck me โ a 30-year-old marketer trapped in a low-paying job, feeling overwhelmed and undervalued.
The comments were a mix of tough love and harsh realities.
But what caught my attention wasn’t the complaint โ it was how familiar this story feels, regardless of where you live.
We’re all seeing these carefully curated success stories of people “going all in” and winning big, while the reality is much more nuanced.
The Universal Struggle
Whether you’re in my country Singapore, San Francisco, or Sydney, the story remains the same.
Fresh graduates struggle to get a job.
Mid-career professionals feel stuck in dead-end roles.
Talented individuals watch their peers zoom past them on LinkedIn, posting about their latest wins while hiding their advantages and struggles.
The Toxic Advice Cycle
We’ve all heard it.
“Go all in!”
“Quit your job!”
“Just hustle harder!”
“Take on more projects!”
“Work overtime to prove yourself!”
But here’s the uncomfortable truth: Simply working harder in a broken system won’t fix your career. It’s like trying to sprint your way out of quicksand โ the harder you struggle, the faster you sink.
The Hidden Reality Behind Success Stories
Remember that viral LinkedIn post about the 25-year-old who “quit their 9-5 to build a 7-figure business in 12 months”?
What they often don’t mention is the inheritance that funded their runway, the spouse with a stable corporate job covering their benefits, or the parents paying their rent while they “took the leap.”
The legends we admire have their hidden advantages too.
Jeff Bezos started Amazon with a $300,000 investment from his parents. Elon Musk came from a family that owned an emerald mine.
These aren’t rags-to-riches stories โ they’re privilege-to-riches stories carefully repackaged as hustle porn.
But that’s not to take ANYTHING away from their hard work.
I’m just saying not everyone has equal opportunity.
Why Most Career Advice Fails
The problem isn’t you โ it’s the advice you’re following.
Most career guidance falls into two traps.
First, there’s the “Hustle Harder” trap, pushing you to work more hours in a system that’s already undervaluing you.
Then there’s the “Dream Bigger” delusion, telling you to quit your job and follow your passion without acknowledging real-world constraints.
But as I mentioned in my tweet, sometimes life situations don’t allow you to “go all in” โ and that’s perfectly okay.
It often makes more sense to hedge your risk while gradually making calculated bets with your career.
The Real Path Forward
Here’s why working harder isn’t the answer: There’s a natural ceiling to how many hours you can work.
More hours don’t equal more value in today’s economy. Busy work prevents actual skill development.
And perhaps most critically, overtime kills networking opportunities โ the very connections that could help you level up.
Breaking Free: Getting from 0 to 1
Instead of following the usual “hustle harder” narrative, what actually works is creating a clear inventory of your current value.
Look at everything you’ve done in your current role โ the projects you’ve led, the tools you’ve mastered, the problems you’ve solved.
You’re probably sitting on valuable experience you haven’t recognized.
Your Strategic Pivot
Here’s your actionable roadmap for the next 90 days:
- Weeks 1-4: Map your industry’s salary landscape and identify one high-value skill gap
- Weeks 5-8: Create a learning schedule and build a small portfolio showcasing your new skill
- Weeks 9-12: Try to make a freelance offer and adjust your strategy based on feedback
The Reality Check
This isn’t about working 80-hour weeks or becoming an entrepreneur overnight.
It’s about making strategic moves that actually increase your market value. Your goal isn’t to become a millionaire by next quarter.
It’s to move from earning $0 to $1 outside of your job.
There’s absolutely no shame in building something part-time while keeping your day job.
In fact, I firmly believe it’s often the smarter path.
You don’t need to become a different person. You don’t need to “crush it” or “kill it” or whatever other violent metaphor hustle culture is pushing this week.
You just need to be strategic about your next move.
And just try your best.
Talk soon,
Brendan

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About the author
Hi, Iโm Brendan Aw. A creator, GTM engineer, and digital entrepreneur obsessed with building lean businesses from home. Professionally, I’ve led marketing for 7โ8 figure startups in e-commerce, fintech, e-sports, retail, agencies and Web3. I hold a B.Com in Accounting & Finance from UNSW and a Data Science certification from Le Wagon. Now, I document my entrepreneurship journey online for myself and others.
Here are more resources for you:
- Read Baw Notes: My weekly letter for those building lean, or one-person businesses using systems, automation, and digital leverage.
- Read my blog: Explore tactical guides on automation, systems, monetization, growth, and solo strategy.
- Use my online business tool stack: Discover the exact tools I use to run my businesses.
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