Who I am
I’m Brendan Aw, a Singaporean GTM engineer, creator, and digital entrepreneur living in Taiwan.
Prior to building my personal brand online, I spent nearly a decade leading marketing for 7–8 figure startups across e-commerce, SaaS, agency, and Web3. My work and insights have been featured in Buffer, Semrush, Entrepreneur, and Hackernoon.
On my website, I share experiments, frameworks, and behind-the-scenes lessons from from solopreneurship journey.
I hold a B.Com in Accounting & Finance from the University of New South Wales, plus a Data Science certification from Le Wagon.
Read more in my biography.
What I believe
- If it’s repeatable, systemise it.
- If it’s stressful, automate it.
- If it doesn’t scale without you, it’s not leverage.
- You don’t need a team to operate like a founder.
- The right system beats the right hire.
This is the mindset behind everything I publish and everything I build.
What I do
Today, I work on my family's business while pursuing my own entrepreneurial aspirations.
My most recent project was Nimbflow, an AI outbound agency that builds GTM systems for B2B service businesses, automated lead generation, onboarding flows, and inbound content engines.
You can view the archived site here.
Where to start
- Read the blog: Deep-dive systems, tools, and frameworks across automation, strategy, and solo ops
- Join Baw Notes: My weekly(-ish) newsletter where I document my
- Check out tools I use: My actual tech stack, automations, and workflows
Editorial standards
My content is dedicated to providing the best content possible.
Every piece of content crafted is original, accurate, and ethically produced, free of conflicts of interest to maintain transparency and adhere to various legal and governing standards.
Your trust is invaluable, and I'm here to honor it with content grounded in authenticity and relevance.
If you want to learn more, read my full editorial guidelines.
Featured press articles
Here are some of my features:
- Buffer: How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5
- Hackernoon: A Detailed Overview of How AI Detectors Work
- GoDaddy: How To Promote a Podcast Effectively
You can check out more on my press page.
For media inquiries and interview requests, please get in touch with me at brendan@brendanaw.com
Social media
Connect with me on these platforms:
- X (Formerly Twitter)
- YouTube
- Facebook page
- Facebook profile
- TikTok
- Threads
- Github
- Medium
- Bluesky
- Crunchbase
Contact me
Alternatively, you can contact me via my contact page or DM me on social media.
