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With the social media content creation boom, you probably noticed creators living together and creating content.
It’s more than just a frat or sorority house, but well thought strategic business decision.
And it’s also aspiring social media influencers’ wet dreams. A content house.
In this article, I go over what is a content house, how it came about, its benefits, and much more.
Let’s jump in.
What is a Content House?
A content house is a creative space laid out solely for creators and influencers to create content and collaborate professionally.
No. Gathering your friends over for the weekend and making a bunch of TikTok videos and Instagram Reels is not it.
It goes by many other names like creator house, influencer house, content collective, collab house, or collaboration house, but they all serve the same purpose.
You will likely see this structure commonly used among those in the gaming, lifestyle, and entertainment niche.
It’s also not rare to see members live in fancy mansions. A dream home straight out of your wildest dreams.
Like seriously, have you seen some of them? They are absolutely ridiculous…
But don’t be overly impressed because this isn’t a small operation they can execute alone.
The creators also usually have a team of writers, editors, graphic designers, video producers, and other professionals (investors with deep pockets) working behind the scenes to assist them.
How Did the Idea of a Content House Start?
The idea of content houses began in the early 2000s when influencers and brands collaborated on projects. This collaboration allowed both parties to benefit from each other’s resources, networks, and expertise.
As time passed, more collaborations were formed between influencers and brands.
It made sense to gather like-minded creators in a single place where they could focus only on creating content.
Early pioneers can be attributed to members of Our Second Life who created content in a home they called the 02L Mansion and FaZe Clan when they moved into their shared home in Plainview, New York, back in 2014.
The aim was to bring together content creators, small business owners, and social media influencers to help each other succeed in the creator economy.
What Is the Point of a Content House?
The point of these houses is to provide a platform for talented creators from different backgrounds to create high-quality content quickly and efficiently using shared resources.
I can’t imagine being stuck in the same space with my friends for an extended period of time, but that’s just me.
Being a content house meant that members lived and breathed content creation. That is literally all they do, which is the ultimate goal.
This allows them to increase their exposure and engagement at a speed that an individual influencer or brand can’t reach on their own.
Additionally, securing lucrative deals would be way easier than traditional methods.
It provides a sense of community and emotional support, which helps foster creativity while providing valuable feedback on each other’s work. This helps push them towards greater success within the industry.
Let’s not also forget one of the most important reasons for a content house is to sell the idea of an AMAZING and GLAMOROUS life to the younger generation. This makes monetization a breeze down the road.
By leveraging the collective power of these entities, you can see why content houses make sense from a business perspective.
What Are the Benefits of Content Houses for Brands and Influencers?
You obviously didn’t think content houses were made because everyone thought it was simply fun, right?
Benefits of Content Houses for Brands
For brands, it’s an ideal way to get their message out quickly and effectively by leveraging influencer networks.
They can easily connect with multiple influencers at once to create campaigns that will reach a larger audience than if they were working alone.
This helps them build relationships with influential people who may be able to help promote their products or services further down the line.
Benefits of Content Houses for Influencers
Influencers get access to resources they wouldn’t usually have when working from home or in other remote locations.
Being part of a content house allows them to network with other creators and share ideas while accessing professional equipment such as cameras, lighting rigs, editing software, etc., which would otherwise be too expensive for individual use.
Additionally, it provides opportunities for collaboration between other creators and brands, which isn’t as accessible to them alone.
Key Takeaway: The concept of a collab house benefits both brands and influencers by providing valuable feedback on their work from experienced professionals within the industry who understand what it takes for successful collaborations between creatives and businesses.
This feedback can then be used by both parties to refine their strategies going forward – helping ensure maximum success when it comes time for launching campaigns or creating content pieces.
What Are the Best Content Houses in the World
There are so many popping out every other week, and I can’t keep track of them all, but here are some of the most popular content houses throughout the years.
1) Faze Clan
Starting in May 2010 as FaZe Sniping, this group of gamers has become one of the most well-known brands in the world.
It was initially founded by three players, Eric “CLipZ” Rivera, Jeff “House Cat” Emann (now known as “Timid”), and Ben “Resistance” Christensen.
Notable FaZe Clan members and celebrities include:
Since then, they have added a bunch of members to their roster and are now living in a 36,000-square-foot, 10 bedrooms, and 16 bathrooms lakeside mansion in Burbank, California.
It features a gym, theatre, heated pool, games room, guest house, and even two apartments within the compound. Now that’s not a house but a mini country club.
Did you know they are also publicly traded on the NASDAQ stock exchange with the ticker symbol FAZE?
2) Hype House
In 2019, Hype House was founded by Chase Hudson (Huddy), Thomas Petrou, and Daisy Keech. They quickly became the hot spot for TikTok’s coolest cats.
With over 21 million followers on TikTok, they are now one the biggest TikTok content house in town.
Notable Hype House members include:
Hype House originally set up shop in a luxurious 6,600-square-foot Mediterranean-style pad in Encino, complete with 10 bedrooms, 9 bathrooms, fireplaces, wet bars, and a gym, not to mention two private courtyards and a pool.
But in 2020, they upped their game and moved into the Hollywood Hills mansion previously occupied by the legendary Clout House. Who says size doesn’t matter?
3) Sway House
Sway House, TikTok’s party palace, has come to a close after a wild and crazy ride of just over a year, starting from January 2020.
Talent X Entertainment was responsible for bringing together the crew of influencers.
Notable Sway House members include:
The Sway House mansion was nothing short of spectacular, with its 8,500 square feet of living space, six bedrooms, 10 bathrooms, skylights, fireplace, wet bars, library, pool, sauna, spa, and yes, even an elevator! Freaking mad if you asked me.
Unfortunately, they have since disbanded in February 2021.
4) Offline TV
OfflineTV is a streamer collective in Los Angeles, founded in 2017 by William “Scarra” Li, Chris Chan, and Imane “Pokimane” Anys.
The crew is a jack of all trades when it comes to content creation. They bring laughter to the masses with their prank videos, give a glimpse into their daily lives with vlogs, and entertain viewers with their playful gaming sessions.
Notable members of Offline TV, both past and present, include:
- Disguised Toast
- Michael Reeves
Until December 2021, they lived together but have since separated to pursue their own activities. Though they did mention, they will still be collaborating as Offline TV.
5) Clout Gang
Founded by Richard “Banks” Bengston or more notably known as FaZe Banks.
Banks decided to branch out and establish his own group of lifestyle creators while running FaZe Clan.
Other notable members included:
- Bryan “RiceGum” Quang Le
- Alissa Violet
- Charles “Wolfie” Xavier Raynor
- Sommer Ray
Clout Gang was initially located at the Clout House in the glamorous Hollywood Hills, occupying a luxurious 12,500-square-foot mansion with 10 bedrooms, 13 bathrooms, a home theater, a game room, a gym, and enough private balconies to host simultaneous parties for all of Los Angeles.
And let’s not forget the crown jewel of the property: a zero edge infinity pool…
Interestingly enough, this mad estate was once owned by none other than Justin Bieber.
In December 2019, FaZe announced that Clout Gang and FaZe Clan would consolidate into a single location, only to move into yet another one of Justin’s former homes.
Being blessed by the internet clout gods, it’s only natural that another collective, Hype House took over the former residence.
6) Wave House
The Wave House is a UK-based content house for TikTokers and the brainchild of the Yoke Network.
It’s basically the British version of Hype House.
It features members like Jimbo H., Bobby Moore, Millie T, Kate Elizabeth, and Eloise Fouladgar.
7) Icon House
Yet another bunch of UK Tiktokers featuring social media creators like Brooke Tatchell, Flynn Qua, Jason Mwenya, Callum Martin, Joseph Mapait, and Mari King.
And yes, they live in a mansion too.
8) Clubhouse BH
Clubhouse Beverly Hills is a group created by TikTok and Instagram stars Daisy Keech and Abby Rao that serves as a home and collaboration space for creators.
It was set up after Keech left the Hype House due to some apparent argument with Thomas Petrou. Influencer drama…
Other notable members both past and present, include Alecia Montes, Alexa Montes, Carrington Durham, Chase Keith, Charly Jordan, Christopher Romero, Emmy Combs, Isabella Durham, Isaak Presley, Katie Sigmond, Kinsey Wilonski, Leslie Golden, Leslie Hannah Belle, Lindsay Brewer, Mariana Morais, Sebastian Topete, Teala Dunn, and Tessa Brooks.
9) Shluv House
Founded by Michael “Just Maiko” Le, this group of content creators was born out of a community of fans who were enamored with his dance moves.
Notable members include Michael Uy, Javier Romero, Matthew Gonzalez, Jon Klaasen, and Elyssa Joy.
In 2020, the Shluv House team made a grand move to a 9,000-square-foot Los Angeles pad, infused with a Spanish/modernist vibe that’s sure to make your jaw drop.
With floor-to-ceiling windows, a stunning grand staircase, a pool fit for a king, a theater for movie nights, and a basement space that can be converted into a gaming or production haven, this house has everything a content creator could ask for.
10) Team 10
Team 10 is an influencer collective and talent management agency founded by the notorious Jake Paul in 2016.
They are a group of YouTubers largely piggybacking on Jake’s fame and trying to make a name for themselves.
Other notable members include Tessa Brooks, Nick Crompton, Alissa Violet, Chad Tepper, and AJ Mitchell.
With Jake’s entry into boxing, it’s unclear as to what his plans are for Team 10 at the moment.
He’s probably making more money from his other ventures anyway.
What is a Content House (FAQs)
Here are other frequently asked questions by others on this topic.
What Do You Do in a Content House?
As a creator, you have one job. MAKE CONTENT.
The whole idea is to provide you with the perfect environment for content creation and collaboration with as much support as you need.
What Are TikTok Content Houses?
They are like any other content house but consist mainly of TikTok creators.
How Do I Get a Content House?
I’m going to be frank. You’re gonna need a boatload of cash.
You are not just gathering a bunch of friends to make content but being the founder of a content business startup.
This means putting up the capital to get this whole operation running.
How Much Does a Content House Cost?
The cost of a content house varies greatly depending on the size and scope of your project. But generally, we are looking at a minimum of multiple 6-figures to get the ball running.
Don’t forget. It’s not just getting the physical real estate but paying creator salaries, supporting roles, and everything in between. You are essentially running your own content startup.
Who Pays for a Content House?
Here are a few ways that a content house gets funded:
1) An established influencer forks out the cash from his/her own pocket.
2) An existing company offers to invest in a group of creators by providing them with the resources to skyrocket content production.
3) A wealthy investor decides to do the same and provide a group with the funds.
4) A group of existing creators banding together and sharing their resources.
Do Content Houses Make Money?
Generally, most successful content houses as a collective do make money from brand sponsorships, influencer merchandise, competition winnings, guest appearances, social media posts, and other monetization methods.
However, this usually only benefits the owners and not individual creators.
On the surface, everyone seems to enjoy lavish lifestyles. Still, hardly anyone talks about burnout, mental health, unpaid rent, gambling losses, hush money, and a host of other dark stuff that happens behind the scenes.
This is why most content houses struggle to get by and eventually disband.
Is Offline TV a Content House?
Yes, Offline TV was a content house spearheaded by William “Scarra” Li before they disbanded in December 2021.
To Sum Up
Content Houses provide a focused environment for creators to create while providing them with the all resources they need to succeed in the creator economy.
By leveraging the power of collective creativity, collab houses offer brands and influencers access to new opportunities to help them reach their goals faster than ever before.
I hope this article answered most of your questions!
Drop me a comment below if I missed out something.
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About the author
Brendan is the Founder and Editor-in-Chief at brendanaw.com™, where he helps others succeed in the creator economy. Before launching his blog, he was the marketing manager at various E-commerce, NFTs, Crypto, Marketing Consultancy, Finance, and E-sports companies. He now works on his family’s luxury lighting business in Cambodia while documenting his journey as a creator online.
Learn more about me.