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How To Overcome Imposter Syndrome (My 4 Mental Cues)

Updated on February 27, 2024

“I’m not good enough.”

“What if they don’t like my content.”

“That has been said already.”

Sound familiar?

The Imposter Syndrome devil on the shoulders of both new and experienced creators will speak at some point.

It screeches a wave of self-doubt that leads to demotivation and procrastination. And I’m sure you’ve gone through it.

Heck, I experience it multiple times weekly and it still affects me.

But I’ve stuck to a few strategies that helped me out of this rut each time and back on the right path.

Here they are.

1. A Single Destination Has Infinite Paths

All creators have the same goals.

They all seek to solve the ultimate goal of self-actualization in the 3 eternal markets:

  • Health
  • Wealth
  • Relationships

I’ve seen “business” being mentioned as a fourth, but I’d classify that under wealth for simplicity.

So if there are only 3 supposed niches and everyone is helping others achieve the same thing, how do you stand out?


Sure, but it will still be difficult to find something no other creator is in.

But there’s one “niche” nobody is in.

It’s the path or journey you took to accomplish a certain goal or solve a particular problem.

a single destination has infinite paths

Here’s a quick overview of mine:

This X post summed up how I snapped out of mediocrity.

Now ask yourself, could you have possibly gone through the exact steps and obstacles I did?


Only I have done it this way.

The same goes for you.

And your unique path is worth talking about.

2. Nobody Is Original

Creativity doesn’t come often.

Many put too much pressure on themselves to come up with something new all the time.

Nothing is new.

Everything is just a remix and a mash-up of ideas.

“What is originality? Undetected plagiarism.”

William Ralph Inge

Nobody comes up with their own style, voice, or ideas without first “copying.”

Don’t mistake this for plagiarism.

If you wanted to draw, wouldn’t you first trace?

If you wanted to write copy, wouldn’t you first handwrite or type out existing ones?

If you wanted to play music, wouldn’t you first perform covers of your favorite songs?

And when you combine various iterations of past imitations, you get something different.

But when you break down its components, you’ll notice references from other sources.

Here’s one more thing most don’t realize…

Even if it’s been created before, what matters is the first impression you give to someone who hasn’t been made aware of it.

As a result, you live rent-free in their heads.

“Originality is a competition for first-to-mind of existing ideas”

– Brendan Aw

3. Most People Are Beginners

What’s obvious to you isn’t to most people.

Even if you think it is.

If you’re surrounding yourself with other creators in the same niche where everyone is talking pretty much about the same things…

It comes as no surprise to think “Oh they already know this” when that’s all you see and hear within your social circles and on social media.

That’s called an Echo Chamber.

You’re stuck in a bubble.

Distracted by what your competition is doing instead of catering to the audience.

And the majority don’t know what you know.

Some advice in this newsletter issue has been said many times by other creators.

It was obvious to me, but I’m writing it anyway because you might not have heard it.

4. Treat Your Content as Journal Entries

“Document, don’t create.”

“Teach your past self.”

You may or may not have heard these before.

Either way, this is how you should be approaching content creation if you feel the onset of Imposter Syndrome.


Because there’s no pressure to be right or perfect.

If someone finds value in it, great.

Else, that’s fine as you’re just publishing notes to yourself online.

Alright, that’s all for this week.

See you in the next issue!



P.S. If you enjoyed this week’s issue, ​leave a testimonial​ and be featured on my website 🙂

brendan aw black pic

About Brendan Aw

I’m an ex-marketing executive for 6 & 7-figures high-growth startups turned writer, creator & entrepreneur. I share my learnings on digital entrepreneurship, personal finance, and remote working while helping run my family’s crystal chandelier business.

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