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Being consistent can be challenging as a creator, especially when you have other commitments.
Unfortunately, there’s no other way around it if you want to eventually turn this into a career.
Luckily, I’ve got some valuable tips to make your life much easier.
In this article, I’ll cover how to create consistent content, why it’s essential for success in today’s creator economy, and why most fail.
Let’s first check out the 7 methods.
1) Set Clear Goals and Objectives
Yeah, it’s not exactly the most exciting, but I know most content creators are just winging it.
There’s no plan. It’s literally letting Jesus take the wheel.
Having clear goals and objectives is not just some cliche theory.
It’s a clear guide that helps you focus on what must be done.
Here are some actionable steps.
Divide Big Goals Into Smaller and More Manageable Tasks
Before you begin anything, stop and think. What are you trying to achieve with your content?
Are you trying to build a social media following? Increase website traffic? Generate leads or sales?
Once you’ve picked an objective, divide it into smaller, more attainable goals.
For example, if your goal is creating 10 blog posts monthly, aim for 2-3 per week instead.
This makes it easier for you to manage tasks and experience progress in smaller bursts.
Small wins are good for dopamine hits and help with motivation.
Define Your Target Audience
You don’t want to be making content for everyone. That’s just dumb and inefficient.
Figure out your target audience and what value you can provide to that specific group.
This will dictate the type of content you should be making.
Finally, don’t forget about setting deadlines for yourself.
Without a timeline, I promise you will eventually procrastinate or lose sight of things that matter.
Believe me. I’ve been there. The more urgent something is, you’ll be tempted to do literally anything else.
Even staring at a wall.
Simple tasks like creating new blog posts or social media content will slip through the cracks.
This results in inconsistent posting habits that won’t yield your desired results long-term.
So set realistic deadlines based on the lowest-hanging fruit with the highest return on investment.
Key Takeaway: Establishing clear objectives is essential for creating consistent content. So make this the foundation that aids you in keeping on course.
2) Create a Content Calendar
Your brain is meant to be creative. It shouldn’t waste time remembering when your next post will be.
So write it down.
To make one, use a tool like Google Sheets to plan topics, titles, deadlines, channels, and other important information related to your content creation process.
Once the calendar is filled in with all your ideas, assign tasks to the relevant parties.
If you are just starting out as a content creator, it’s likely just you.
Use this as a guide for the month to keep yourself accountable.
Consistently adhering to these measures can gradually increase efficiency, leading to a more streamlined content process.
This allows you to focus your energy on actually making content rather than worrying about when your next post should be.
Key Takeaway: A content calendar is indispensable for keeping on track and generating steady material, enabling you to concentrate on content creation rather than stressing over due dates.
3) Leverage Automation Tools
You’re not a robot, so stop being stubborn because you can’t keep up with them.
Automation tools are, without a doubt, necessary to create content consistently.
Many AI marketing tools allow you to automate processes like scheduling posts, keyword research, content writing, and more.
Or are you trying to push out content weekly to an email list? You can also use an automated email marketing tool like Convertkit.
Employing such tools doesn’t make you a “cheat” or a “fake.”
They can guarantee that your content gets created and published with speed and timeliness without stressing about it on the day itself.
Or worse, falling off the wagon and putting it off completely.
You can also devote more resources to creative and strategic tasks by leveraging automated solutions.
This allows you to maximize productivity and stay consistent by setting a solid foundation for taking advantage of repurposing content in the next section.
4) Have a Content Production System
To maintain a consistent content creation output, you must have a series of systems and workflows in place.
It’s like an assembly line where you put in the raw materials, and out comes the finished goods like clockwork.
This way, you don’t waste energy thinking about what you should do each time.
For example, my content production system for a blog post may look like this:
- Perform keyword research with a tool like Semrush
- Identify the search intent
- Scan the top articles on Google SERPs
- Find out what section headers they are using
- Look at People also ask and related searches for more keywords
- Open Google Docs and begin piecing together an outline
- Using AI writing software to get an initial draft
- Fact check, cut out the fluff, add personality and check grammar/spelling
- Optimize the article with an On-Page SEO tool like Surfer SEO
- Run it through an AI content detector
- Publish the article
I roughly do this for each article, which helps me stay consistent.
So find one that works for you and just stick to it.
5) Create a Content Repurposing Plan
Content repurposing is a great way to maximize the impact of your content while saving time.
Let me tell you how.
It involves transforming existing content into different formats for various channels, such as blogs, videos, podcasts, or social media posts.
This helps you not only expand your reach but it’s a more efficient use of your time and resources.
Because a single content pillar can become multiple pieces without struggling to develop unique topics for each platform.
You will go insane and eventually burn out. Not exactly helpful in staying consistent.
For instance, you could take the same material from a blog post about “how to become a UGC content creator” and transform it into a YouTube video or Podcast episode.
You could also create several smaller pieces of content from the original post by breaking it down into individual tips or quotes that are easy to share on social media platforms like Twitter and Instagram.
Using this method, you can set aside a specific day in the week and create all your content from one piece and add them to your content calendar.
This ensures you are never out of posts because you don’t need to come up with something different each time.
Key Takeaway: Repurposing content can save time, reach new audiences, and create a solid content production machine that promotes consistency.
6) Outsource The Tasks You Don’t Enjoy
I wouldn’t recommend outsourcing if you are new until you have experienced every aspect of content creation.
Only then will you know what you dislike and if it’s worth outsourcing.
If you hate writing blog articles or editing videos, you just ain’t going to be consistent with those tasks.
No two ways about it.
But honestly, if you are a beginner, you must do it alone because funds are limited.
Once you begin to earn or if you already have a full-time job and are willing to invest in hiring a VA, then by all means, go for it.
This ensures you perform what you like and have others take care of the stuff you don’t.
7) Use Project Management Software Tools
Project management software can help you map out your ideas, list tasks, and track your progress from anywhere.
Honestly, I really don’t care what you use.
It can be a tool like ClickUp or simply just jot it down in a notebook.
The whole idea is to have a tool to visualize work getting done.
Remember, tiny wins give you motivation.
Why Is Consistent Content Important?
Consistent content is important for any creator because it improves trust, engagement, and discoverability.
It also allows you to establish yourself as an authority on your chosen topic or niche over time.
Maintaining momentum is pivotal for success in the creator economy.
It cements your standing as a dependable source of quality content.
Key Takeaway: You need to turn up frequently on other people’s feeds to establish yourself as a reliable source over time.
Why Many Content Creators Struggle With Consistency
On the surface, making content consistently sounds simple, right?
I mean, just make something every day.
But why is it so hard?
Here are some of the most common reasons why many content creators struggle with consistency:
Lack of Planning
Content creation requires careful planning and strategizing if creators want their efforts to pay off.
Without a plan, it’s easy to get overwhelmed or distracted by other tasks that take priority over creating new content.
It also doesn’t hold them accountable and causes unnecessary stress.
That’s why setting clear goals and having a content calendar is vital to prevent this.
Having Unrealistic Expectations
The reason why we are even interested in being content creators is because of all the amazing lives others seem to be having on social media.
However, we tend also to forget or even not know how difficult it is to be one.
Each time we scroll our feeds, there appears to be a never-ending content supply. So we may ask ourselves, “how hard can it be? I can do that“.
I started making content back in 2018. I was all hyped up to be an Instagram influencer and YouTuber.
But what I thought was consistent, I now know, was not good enough.
After a while, I knew I had unrealistic expectations of content creation, so I just gave up.
I had no process. Nothing.
All I wanted to do was take photos of myself and get famous.
Things would have been much different If I had my current knowledge.
Fear of Failure or Rejection
Just like with any new endeavor, fear of failure and rejection are a real set of hurdles aspiring creators face.
Not knowing how people will react to their creations is truly frightening and will definitely cause hesitation.
They might try it for a while, but the fear eventually creeps up behind them again, which causes them to stop making content.
Then they might have a spurt of motivation another day and come back again.
If you are facing this, check out my article on content creation fears and how to overcome them.
This a common issue for content creators who spend too much time doing one thing without breaks or changes in scenery.
To avoid this, try mixing up your routine by adding variety into each day, such as switching between different projects throughout the week or going outside for fresh air during lunchtime.
These small adjustments can help prevent exhaustion while maintaining high productivity and motivation.
How to Create Consistent Content (FAQs)
How Do You Create Consistent Content on Social Media?
Creating consistent content on social media requires careful planning and execution, just like for any other platform.
Research and plan for different topic ideas ahead of time and add them to a content calendar.
Consider using automation tools to help schedule posts in advance and keep track of analytics.
You can also incorporate different content types with varying degrees of production effort, like videos, images, infographics, and quotes.
This will help keep things interesting while also not being overwhelmed.
What Makes a Content System Consistent?
A content system is consistent when it’s easily replicable and executed. It’s pretty much like having a specific template for each content type.
The main goals are to:
– Reduce the friction of creating content
– Remove unnecessary thinking
– Keep content production consistent
How Do You Make Content Everyday?
The key to creating content every day is not to only focus on one type.
Can you imagine trying to write a blog post or film a YouTube video each day?
Instead, why not try making a tweet on Twitter or posting a behind-the-scenes picture of your journey?
You can sprinkle these low-effort content pieces into your system while continuing to work on more time-consuming ones.
This is a more manageable way to appear on your followers’ feeds daily.
To Sum Up
Being consistent with your content marketing isn’t easy. I know that very well.
Even while writing this blog post, I feel your frustrations and worries.
This is why I have incorporated all the above methods into my process. This helps me maintain a regular schedule without burning out.
I hope this article has given you some value, and if you liked it, please share it with others!
Also, feel free to comment below if you have anything to add.
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About the author
Brendan is the Founder and Editor-in-Chief at brendanaw.com™, where he helps others succeed in the creator economy. Before launching his blog, he was the marketing manager at various E-commerce, NFTs, Crypto, Marketing Consultancy, Finance, and E-sports companies. He now works on his family’s luxury lighting business in Cambodia while documenting his journey as a creator online.
Learn more about me.