How to build an NFT community

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Are you looking to build an NFT community in 2023?

If so, then this guide is for you!

It’s time to take the plunge and build a solid fan base around your project.

In this article, I’ll give you step-by-step guide on how to build an NFT community.

I’ll also highlight what other unsuccessful projects failed to do.

Let’s get started.

What Are the Steps To Build an NFT Community?

1) Identifying Your Audience

Identifying your audience is essential for creating a thriving NFT community.

Knowing who you’re targeting, their interests, and how to reach them can help create content that resonates with your fans.

Who is Your Target Audience?

Before creating any content or launching an NFT project, it’s crucial to identify your target audience.

Are they crypto enthusiasts? Web3 users? Content creators? Startups owners?

Think about the type of people interested in what you offer and focus on those individuals.

What Are Their Interests? 

Once you know your target audience, it’s time to figure out what they like and doesn’t like.

What topics do they care about most regarding Web3 technology or the creator economy?

What kind of content do they engage with the most online (e.g., videos, podcasts)?

Understanding their interests will help you create engaging content that appeals directly to them.

After identifying your target audience and understanding their interests, it’s time to think about how best to reach them.

Where Do They Hang Out?

Currently, most NFT communities congregate on Twitter and Discord as their primary social media channels.

Or may they’re inside the metaverse?

This ultimately also dictates which platforms you will be creating content for.

2) Creating Engaging Content

Creating engaging content is essential to building an active NFT community.

It’s important to consider what type of content you should create, how often you post, and which platforms you should use to maximize engagement with your fans.

What Type of Content Should You Create?

You want to ensure that the content resonates with your target audience and encourages them to take action.

Consider creating tutorials, educational videos, or UGC videos about the utility of your NFTs.

Note: Stop making hype content over the art; nobody truly cares. They only engage with that kind of content because of hopium and the expectation that some sort of revolutionary utility with follow.

Tell people how they can be utilized.

You can also invite other creators in the industry to perform Twitter spaces or Discord AMAs.

How Often Should You Post?

This will depend on factors such as your goals for the project and how much time you have to create content.

If you have a small team, be realistic and set a schedule.

Maybe also utilize some AI Marketing Tools to help you automate some of your marketing workflows.

Aim for consistency in posting frequency – try not to go too long without posting something new so people don’t forget about your project.

3) Create an Engaging Brand Identity

Creating an engaging brand identity is essential for any project looking to make a splash in the creator economy and Web3 space.

A unique visual style helps you stand out and attract potential customers.

Azuki NFT Homepage

Think of your logo, color palette, font choices, imagery, etc., as all pieces of a puzzle that come together to create one cohesive look.

Developing a catchy tagline or slogan helps capture people’s attention quickly and succinctly communicate what your project is about.

For example, Azuki’s: “A brand for the metaverse, built by the community.”

Crafting a compelling story behind your project will further engage potential customers.

It gives them something more meaningful than visuals and words—a narrative they can relate to emotionally.

What inspired you? What are you trying to achieve? How does this benefit users?

Answering these questions will give people something tangible they can connect with beyond aesthetics alone.

Creating an engaging brand identity is essential for any project to succeed.

4) Build a Solid Community Management Team

A strong and reliable team will help you create trust in your project and build an engaged community that can spread the word about your NFTs.

The first step to building a successful team is finding the right people passionate about your mission and with experience with blockchain technology or Web3 projects.

Look for individuals who understand how to engage users on social media platforms, moderate conversations, and respond quickly to customer inquiries.

Note: Stop hiring enthusiasts without professional experience in building communities. You might do it because they are willing to do the job for free.

It’s also essential to establish communication protocols among team members. 

Hence, everyone is on the same page when responding to questions or concerns from customers or other stakeholders in your NFT project.

Ensure all channels (social media accounts, Discord groups) are appropriately monitored by at least one staff member. 

Hence, no messages go unanswered for too long.

Finally, ensure that every member of your community management team has access to up-to-date information about new developments related to your NFT project.

This is so they can answer questions accurately and efficiently without delays due to a lack of knowledge or resources available.

5) Leverage Existing Public Communities

Leveraging existing public communities is a great way to build an NFT community quickly.

Social media platforms like Twitter, Instagram, and TikTok are excellent resources for reaching potential members.

Utilize these platforms by creating engaging content that resonates with your target audience.

You can also engage with relevant hashtags and join conversations related to the NFT space.

This will help you connect with people who are already interested in this emerging technology and could be interested in joining your project’s community.

Forums are another great place to get involved in the conversation around NFTs. 

Reddit has several subreddits that discuss all things crypto-related, including Non-Fungible Tokens (NFTs).

NFT subreddit
Source: Reddit

Join these discussions and share your thoughts on topics related to your project, or listen to what others say about the industry.

Note: As a founder, nobody knows better about your project than you. So share that conviction and tell everyone why your NFT project is the best and how it can solve problems. 

This is a great way to learn more about what people think of the current state of NFTs while also building relationships within the community.

You can also consider joining Telegram groups specifically discussing Non-Fungible Tokens (NFTs). 

These groups provide valuable insight into how different projects approach their marketing strategies and any new developments within the industry.

6) Utilizing Influencers

Finding the right influencers for your project can be a daunting task.

You need to ensure they have an engaged audience, are passionate about what you’re doing, and align with your values.

Start by researching potential influencers in your niche and analyzing their content, engagement rate, follower count, and other metrics.

Here are some other questions to ask yourself:

  • Does their style match yours?
  • Are they active on social media?
  • Do their community members fit your target audience profile?
  • Do they have a good track record working with reputable projects?
  • Are they fully rugged?

Once you’ve identified a few candidates, contact them via email or direct message on social media platforms like Twitter or Instagram and set up a meeting.

Key Takeaway: Influencers have some of the best-engaged communities, so it makes sense to tap into their audience and funnel them to your project if there is alignment.

7) Collaborating With Other NFT Projects

Collaborating with other NFT projects is an excellent way to expand the reach and impact of your project.

Community building is all about inclusivity, and what better way is there than to interact with communities of other projects?

It allows you to work with other teams with a similar outlook, pooling resources and ideas to bring about something more valuable to all members.

When I was the marketing manager for a few NFT companies, we would turn our NFTs into avatars and get our partners to integrate the models into their own ecosystems.

By partnering with other NFT projects, you can build a strong network of support that will help ensure success for everyone involved.

8) Offer Incentives and Rewards For Challenges

Offering incentives and rewards is a great way to engage with your audience and encourage them to stay involved in your project.

Host Contests and Giveaways

Hosting contests or giveaways can be a great way to get people excited about your project by offering prizes such as Additional NFTs, Tokens, Physical merchandise, etc.

Providing discounts and special offers to early adopters can help drive further adoption of your NFT project. 

Hosting contests and giveaways for community members can increase engagement.

Additionally, introducing loyalty programs for long-term supporters will reward their commitment and keep them returning for more.

Create Challenges (Treasure Hunt, Riddles, Puzzles)

You could also create challenges requiring users to complete tasks related to your project.

One of the best community-building campaigns for an NFT project I have ever come across is Neo Tokyo Identities.

The Neo Tokyo Identities NFT (non-fungible token) is a digital asset project developed by YouTubers Alex Becker and Elliotrades.

The project launched in October 2021 and features a collection of NFTs used in a game set in a dystopian world inspired by the 1987 anime film “Neo Tokyo.” 

Before launch, Alex and Ellio initiated a whole treasure hunt, which intrigued tons of people on Crypto Twitter.

People even formed entire discord communities dedicated to solving the riddles and puzzles issued by the duo in the form of cryptic tweets.

The reward was getting into the coveted Citadel.

I also participated in the hunt, but I was too dumb and didn’t make it in.

Neo Tokyo NFT Treasure Hunt Miroboard
This was a crazy mindmap created by the community.

Key Takeaway: Creating incentives and rewards for your NFT community effectively drives adoption and engagement. Most importantly, make it fun.

9) Have a Damn Good Product or Service Utility

This is single-handedly the most important step to building a solid NFT community.

You might think, “But I need to have a strong community first so that the floor price of my NFTs can rise. This encourages trading and increased royalties to fund the development”.


This is the problem with all projects these days. Most take money upfront and then promise some utility for the NFT down the road.

Which, most of the time, doesn’t come.

Many don’t even have utility besides staking!

When building a successful NFT project, having a damn good product or service utility is important.

Without something of value that people can use and appreciate, your project will be doomed from the start.

It’s not enough to just have a promised roadmap; you need to ensure that what you offer has real-world applications and makes sense for users.

This way, more people will become aware of what your project offers, which can lead them to become loyal customers over time and help spread word-of-mouth recommendations.

This will automatically build a strong and loyal community without any secret tricks.

What Is an NFT Community?

An NFT community is a group of people who are interested in and actively participate in the Non-Fungible Token (NFT) space. It consists of creators, investors, developers, collectors, and other enthusiasts who come together to share their knowledge and experiences with one another.

The NFT community is an excellent place for newbies to learn about the basics of blockchain technology and more advanced topics such as tokenomics, smart contracts, and more.

There are also plenty of opportunities for experienced members to network with like-minded individuals or find potential partners for collaborations.

Why Is an NFT Community Important?

A strong NFT community is essential for any successful project in the creator economy and Web3.

A vibrant community of users can help drive adoption, create more value for existing holders, and support new members.

A well-established NFT community provides many benefits beyond simply providing a platform for discussion. 

An engaged user base can:

  • Help promote the project by spreading awareness through word-of-mouth marketing or social media campaigns. This helps attract new investors interested in buying tokens or participating in other activities related to the project.
  • Provide valuable feedback on product development and features that can help improve user experience and ensure that projects stay relevant over time.
  • Create a sense of ownership among users as they become invested in the success of their favorite projects, leading them to actively participate in governance decisions or even contribute code when needed.
  • Support newcomers with questions about how things work, helping them get up to speed quickly so they can start using their tokens immediately without feeling overwhelmed by all the technical details involved with blockchain technology.

Pitfalls To Avoid When Building an NFT Community

Building an NFT community is no easy task.

It takes a lot of hard work, dedication, and creativity to get it right.

Unfortunately, there are some common pitfalls that many project owners fall into when trying to build their communities. 

Here are some of the most important ones to watch out for:

1) Not Understanding Your Audience

You must understand your target audience before launching any marketing campaign or initiative.

Without this knowledge, you won’t be able to create content or campaigns that will resonate with them and drive engagement in your community.

Take the time to research your ideal customer, and what they care about so you can tailor your messaging accordingly.

2) Failing to Connect With Influencers

Influencer marketing has become increasingly popular over the past few years as a way for brands to reach new audiences quickly and effectively.

When building an NFT community, connecting with influencers in the space can help spread awareness about your project far more quickly than traditional methods like SEO or paid advertising alone could ever do.

Reach out to key influencers in the industry with large followings on social media platforms such as Twitter or Instagram.

Then see if they would be interested in collaborating with you to promote your project’s message through their channels.

3) Not Offering Enough Value

When creating an NFT community, it’s essential to attract new members and keep existing ones engaged by offering value beyond just selling digital art.

This could include:

  • Exclusive access to events related to the project
  • Discounts on products or services associated with it
  • Early access previews of upcoming releases
  • Rewards programs for loyal customers

All these things will help ensure people stay invested in what you’re doing long-term instead of just jumping ship after making a quick buck off token sales!

Note: Stop creating random tokens to fund staking rewards or a secondary collection and passing that off as “utility.”

4) Neglecting Customer Support & Feedback Loops

No matter how great a product may seem at first glance, without proper customer support mechanisms in place, it’s bound to fail.

Your team needs to respond promptly when users report issues or provide helpful advice when needed.

If not, its success rate will suffer significantly over time due lack of trust from potential buyers/investors.

Feedback loops should also be set up so that users can easily communicate their thoughts directly into development cycles.

This helps ensure everyone involved feels heard while simultaneously improving upon existing features and functionality based on actual user data rather than assumptions made by developers alone.

5) Prioritizing Financial Gain

I don’t need to say this is a common flaw among NFT project founders.

Granted that many people don’t have the slightest clue about how to invest in Web3 aside from buying some coins and NFTs, hoping that the price will go up.

They are gamblers at best.

So you could argue that they knew what they were getting themselves into.

But basic morals would tell you that you are obliged to those who have invested in your project.

Everyone wants to make money.

But be the better guy, and don’t do it at the expense of the people who trusted you.

How to Build an NFT Community (FAQ)

What Makes a Good NFT Community?

A strong NFT community is built on trust, collaboration, and enthusiasm.

Trust within the community can be established through open communication and by allowing members to have a voice in decision-making.

Collaboration should be encouraged so everyone can contribute to the project’s growth.

Finally, is enthusiasm, where members must be passionate about the project and its unique offerings.

When these components come together, a strong NFT community is created that can drive innovation and growth for the project’s future.

What Is the Most Important Trait of a Successful NFT Community?

The most important trait is definitely transparency.

No matter how good or promising your project is, fans will lose confidence if it’s shrouded in secrecy.

This means:
– Doxxing the whole team
– Show receipts
– Give consistent updates
– Keep to your promises
– Make the project treasury wallet address public

Don’t take my word for it. Just Google all the NFT projects that have failed in the past year.

They all lacked one thing, transparency.

To Sum Up

Building an NFT community in 2023 will take a lot of work.

I’m not going to lie; it’s an uphill battle, but it can be done with the right strategies and tools.

If there are two things to take away from this article, it is to have a damn good product/service and be honest.

With these tips in mind, you’ll be well on your way to creating a close-knitted NFT community in 2023.

If you liked this article, remember to share it!

Also, leave a comment below if you have any other useful strategies.

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About the author

Brendan Aw

Brendan is the Founder and Editor-in-Chief at™, where he helps others succeed in the creator economy. Before launching his blog, he was the marketing manager at various E-commerce, NFTs, Crypto, Marketing Consultancy, Finance, and E-sports companies. He now works on his family’s luxury lighting business in Cambodia while documenting his journey as a creator online.

Learn more about me.

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