Best UGC Platforms

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In 2023, the power of user-generated content (UGC) will be more prominent than ever to increase your marketing ROI.

In fact, social commerce sales are expected to hit $2.9 trillion by 2026. That’s right, with a “T.”

UGC offers brands a unique way to show authenticity to customers and connect with them on an intimate level.

Which is why it converts so well.

However, most of the time is a pain to source this type of content individually.

Or, if you are an aspiring UGC creator, it’s also a glorified hassle to find companies to work with.

Investing in a UGC platform can do most of the work for you, which is why creators and companies use them.

In this article, I rank and review the best UGC platforms on the market now to help you find the right one.

Let’s jump right in.

What Are the Best UGC Platforms?

1) Trend

Best for Bespoke UGC

trend homepage

Trend is described as a self-serving UGC platform with a network of over 5000 content creators who can produce various licensed content to distribute across various channels.

They set you up with the creator and let you direct the creative.

They also have a rigorous creator vetting process before adding them to the platform, encouraging long-term professional relationships between creators and brands.

Key Features

  • Automated delivery of assets and deadline management between creators and brands.
  • Easy to purchase “content packs” for any niche, format, and channel.
  • Full licensing and distribution rights for all content you get through the platform.
  • Job Board to connect content creators with brands, allowing them to find solid work.

Pros and Cons Of Trend


  • Backed by big names such as Twitch, Crunchyroll, Zillow, Rotten Tomatoes, and Pharrel.
  • Very easy-to-use UI and workflow process.
  • They provide great customer service, and they pretty much handle everything for you.
  • One of the best UGC platforms for creators to find work.


  • Limited communication capabilities between brand and creator.
  • Campaign tracking and performance options should be more.


trend pricing plans

Trend offers the following pricing plans:

  • Starter: 5 credits package for $500
  • Basic: 10 credits package for $950
  • High Growth: 20 credits package for $1800


Best All-in-One UGC Platform

tint homepage

TINT is an all-in-one user-generated content platform that helps drive more reach, engagement, and sales with Artificial Intelligence.

They offer a massive suite of features like social listening, contest & campaigns,

Key Features

  • UGC Legal Rights Management – Effortlessly achieve and monitor legitimate rights to UGC from Instagram, Twitter, TikTok, and more. Guarantee GDPR compliance and a fully recorded record of evidence to avoid potential legal issues.
  • Through their open API, you can fully integrate the TINT software into your existing Martech systems.
  • Fully customized managed services are also offered to enterprise clients. Just tell them what you want they will handle your whole UGC campaign.
  • They utilize advanced machine learning and visual search to facilitate the automated curation of UGC. You can even visualize user attention through heatmaps before you publish content for your brand.
  • Enjoy 99.9% uptime and priority support from their expert technicians through the intercom chat.

Pros and Cons Of TINT


  • It’s a real-time saver, as you can manage all your activities from one dashboard.
  • The ability to request rights to UGC is just amazing.


  • Plans are quite pricey, even for the lowest one.
  • The UI is complicated to navigate, and you might be overwhelmed with all the available options.


tint pricing plans

TINT offers the following pricing plans:

  • Starter: $99/month
  • Growth: $499/month
  • Custom Enterprise: Contact their sales team.

3) Onstipe

Best Social Media Aggregator

onstipe homepage

Onstipe is a social media aggregator platform that helps you collect, curate, and display UGC as a social wall.

It allows users to regulate, create, and show social media content anywhere, like on websites, TV screens, projectors, jumbotrons, billboards, and digital signs.

Key Features

  • Onstipe allows you to get UGC from various social media platforms and display it on your website.
  • You can even scan hashtags and display them as a feed to drive more traffic to the campaign.
  • Tons of social media feed layouts to choose from, and they are responsive to any device.
  • Add CTA buttons to make sales directly off your feeds.
  • Real-time content moderation to ensure your feed is kept clean and spam free.

Pros and Cons Of Onstipe


  • Seamless automation of user-generated content curation.
  • It has a very intuitive UI that is easy to use.


  • Custom branding options for the content boards are limited.


onstipe pricing plans
onstipe pricing plans second tier

Onstipe offers the following pricing plans:

  • Free Forever: FREE
  • Lite: $5/month
  • Nano: $8/month
  • Starter: $15/month
  • Economy: $39/month
  • Business: $69/month
  • Enterprise: Contact them for more information.

They even have special event pricing plans.

4) Bazaarvoice

Best for Review Management

bazaarvoice homepage

Bazaarvoice is a platform more suited for those in E-Commerce seeking to control, collect, display, and distribute UGC on a massive scale.

They aim to provide users with the tools to flood the customer journey with authentic UGC that scales businesses.

Key Features

  • Content Syndication – They manage your entire user-generated content distribution from start to finish through retail, social, and influencer channels.
  • Centralized Dashboard – You can easily control all campaigns, analytics, and customer sentiment from their workbench.
  • Sampling Campaigns – The ability to set up sample campaigns and test markets through UGC content collection is amazing. After which, you can scale rapidly for maximum social proof.
  • Social Commerce – Turn your best content into beautiful shoppable feeds in the shopfront with Link2Buy, their link-in bio solution.
  • Global Expansion – Rapidly expand into new markets with carefully curated local UGC through their partner network so that you can reach relevant audiences.

Pros and Cons Of Bazaarvoice


  • Easy-to-use UI and well-thought-of navigation.
  • Great customer support.
  • Contact between customers is quite smooth.


  • Getting GDPR agreements in place could be more convenient.


bazaarvoice pricing plans

Bazaarvoice does not have a subscription plan, as it’s more of an enterprise solution.

So contact their team to learn more.

5) ShortStack

Best for Interactive Campaigns

Shortstack Homepage

These include hosting activities like contests, quizzes, and giveaways.

Key Features

  • Create your own contests to drive leads, collect user-generated content, and boost customer engagement.
  • Choose from a wide library of game templates like personality quizzes and virtual slot machines.
  • You can issue unique codes, and Shortstack will handle the distribution.
  • Their rights management tool automatically gets permission from the creator to use their content without you lifting a finger.
  • Make eye-catching landing pages with their visual builder. No coding experience is needed.

Pros and Cons Of ShortStack


  • Great user experience for non-tech-savvy people.
  • High level of branded content customization options.


  • Some features are difficult to find.


shortstack pricing plans

ShortStack offers the following pricing plans:

  • Business: $99/month
  • Agency: $249/month
  • Brand: $499/month
  • Enterprise: Contact their team for more information.

6) CrowdRiff

Best for Travel and Hospitality Brands

crowdriff homepage

CrowdRiff is the choice for any travel brand looking for amazing storytelling through visual content.

They utilize artificial intelligence to discover unique UGC that will resonate with your audience at a specific destination.

Key Features

  • Quickly find on-brand UGC with their image discovery AI which they claim to be the industry’s best.
  • Automatically include geotags to your images and even add CTAs to direct customers to a page of your choice.
  • Their platform can also create smart UGC galleries by intelligently curating similar photos that will produce better engagement for you.
  • Manage all your photos from one centralized repository with their modern and simple digital asset management software.
  • Package and share UGC effortlessly with journalists, influencers, and bloggers through the media hub for any visual campaign.

Pros and Cons Of CrowdRiff


  • Ability to source UGC frictionlessly without worrying about rights.
  • Geolocation and social trackers are excellent.


  • Setting up is time-consuming.


CrowdRiff requires interested parties to book a demo with their team.

7) Taggshop

Best for eCommerce

Taggshop Homepage

For those looking for a specialized UGC platform for eCommerce, Taggshop is your best bet.

Most of their features aim to drive conversions on your online channels with social commerce solutions.

Key Features

  • Publish beautiful, shoppable UGC galleries or shopping feeds across your website that hook buyers in immediately.
  • Create branded UGC lookbooks with high-quality visuals to inspire and drive more traffic to your store.
  • Curate user-generated content, reviews, and ratings and populate your site with their seamless upload feature.
  • Tag, moderate, and manage content with TruSense, their AI-powered smart curation, and product tagging assistant.
  • Enable hotspots directly on images to highlight tagged products that provide customers with an engaging shopping experience.

Pros and Cons of Taggshop


  • Aesthetic and simple-to-use UI.
  • World-class customer support to assist you even with the smallest of problems.


  • A few glitches and bugs but nothing major.


Taggshop Pricing Plans

Taggshop offers the following pricing plans:

  • Growth: $49/month
  • Professional: $149/month
  • Premium: $299/month

What Is A UGC Platform?

A UGC platform, AKA user-generated content, is usually a marketing platform used to curate, create, distribute, and manage UGC campaigns.

Through this platform, you can leverage content created by real users to share across your channels.

This platform can be used in various ways, from creating campaigns to developing customer relationships and growing a brand’s social presence.

You can also gain valuable insights into customer attitudes, preferences, and buying habits, which can be used to shape their marketing strategies.

Ultimately, you can create more authentic, engaging content, which will help brands increase customer loyalty and conversations.

What Is User-Generated Content?

As the name suggests, user-generated content (UGC) is any content created by actual users, not by brands or companies. 

While scrolling social media platforms or companies’ websites, have you ever wondered, “wow, where did all these customer reviews come from? They even took the time to make videos.”

Yeap, those are likely UGC, and they can also be posts, images, or any other forms of digital media that you can think of.

They are often created by influential influencers in their particular niche who then claim the name UGC creator.

Companies usually collaborate with these creators to make UGC use as part of their own marketing campaigns. 

The reason why it’s so popular is that it’s often seen as more raw, authentic, and relatable compared to content made by the company.

How to Choose the Right UGC Platform?

When choosing one, here are some things to keep in mind.

  • Consider the type of content you wish to collect, such as photos, videos, or text.
  • Consider the specific features important to you, such as moderation tools, analytics, and integration with other tools.
  • Stay within your budget, and choose a platform that makes financial sense.
  • Consider the level of customization you need and the size of your intended audience.
  • Preferably, also pick a platform that also automatically handles rights permission.

Best UGC Platforms (FAQ)

Why Do I Need a UGC platform?

You could always do it yourself, but is that efficient use of your time, especially if you are trying to scale?

Here are a few reasons you might want to use a UGC platform:

Influencer Network: Most platforms will have relationships with quality influencers or UGC creators to help you produce great content and distribute it on their channels.
– Moderation and compliance: You get tools for moderating and reviewing user-generated content while ensuring that you get permission to use the images.
– Frictionless Scalability: Most will save you the mundane and impossible task of curating, filtering, and vetting UGC online.
– Advanced features: Some also offer advanced features such as integration with other platforms and tools, analytics and reporting, and even artificial intelligence.
– Social Commerce: You can even integrate the software on social channels to build professional storefronts and sell directly to customers there.

DIY is definitely an option, but only for smaller operations.

When you want to get serious and scale, there isn’t a better option other than using a professional UGC platform.

What Type of Media Is UGC?

It can be any piece of content created by users, typically on a digital platform or social media site.

It can take the form of pictures and videos, audio recordings, and text-based posts. 

Basically, any digital content a person can create.

How Do I Launch a UGC Campaign?

Launching a UGC campaign is essentially like any other marketing campaign.

The only difference is the tools and type of content being distributed.

Here are some easy steps to follow:
1) Define your goals: List the objective clearly, whether it’s to increase engagement, generate brand awareness, or drive sales.
2) Identify your target audience: Definitely know who your audience is. That is marketing 101.
3) Choose the right platform: Now, pick a platform from the list above to help you facilitate the creation, curation, distribution, and moderation of the content.
4) Create a clear call-to-action: Whether you are running a giveaway contest or trying to push more sales, explicitly tell your audience. Don’t give them options.
5) Promote your campaign: Use all your active channels to promote your campaign and encourage participation.
6) Encourage sharing: Make it easy for stakeholders to share your content.
7) Give credit and rewards: Acknowledge participants’ efforts by crediting them for their submissions and offering rewards for the best contributions.
8) Measure and analyze the results: Use analytics to track the success of your campaign and identify areas for improvement to double down for the next one.
9) Engage your community with the UGC: Use the UGC content for future marketing campaigns.

How Can I Source for UGC?

You can source for UGC by yourself or through the help of a platform.

If you are a small organization or a solo creator, manually curating UGC on social media and other channels would be fine.

However, if you are a larger business looking to scale, I highly recommend using a UGC platform to help you automate and scale the whole process.

Where To Find UGC Creators?

One of the best ways is to simply go on Instagram or TikTok and search for hashtags like #ugc#ugccreator, or #ugccontentcreator.

Usually, UGC creators would appear in searches as they slot these hashtags into their posts and even bios.

Some other ways could include:
– Using Fiverr or Upwork and hiring them as freelancers.
– Working with a UGC platform to help you source for them.
– Browsing forums like Reddit.
– Asking your customers if they are interested in creating content for you.
– Searching Google for UGC portfolio websites.

Is User-Generated Content Better?

UGC, in most cases, is objectively better than any other form of content because of the raw authenticity it provides for potential customers.

Some studies have also shown that UGC is 9.8x more impactful in influencing purchase decisions than influencer content.

Which why a lot of companies have adopted this approach to increase conversions.

To Sum Up

Alright, that’s a wrap.

I hope my list of the best UGC platform was informative to you.

In a nutshell, these platforms aren’t always necessary.

However, if you are trying to scale, you would definitely need to use one of the top UGC platforms mentioned above to boost your marketing ROI.

If you liked this article, remember to share it with others.

Also, comment below if you have any other platforms I could add to the list!

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About the author

Brendan Aw

Brendan is the Founder and Editor-in-Chief at™, where he helps others succeed in the creator economy. Before launching his blog, he was the marketing manager at various E-commerce, NFTs, Crypto, Marketing Consultancy, Finance, and E-sports companies. He now works on his family’s luxury lighting business in Cambodia while documenting his journey as a creator online.

Learn more about me.

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