Best Types of Content for Driving Revenue

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Are you looking for the best types of content formats to drive more Revenue and traffic in 2023 and beyond?

In this article, I’ll review which content types are hot now and their benefits.

Let’s jump in.

What Are the Best Types of Content for Driving Revenue?

Here is a list of the top types of content.

My Top Picks

1) Video Content

It’s no surprise that videos are one of the most effective types.

With over 91% of businesses using video, it’s a must in every content marketing strategy.

Additionally, 89% of people were convinced to purchase after watching a video.

I’ve made my point.

Pros and Cons of Video Content:

Pros

  • Able to capture attention quickly
  • More likely to go viral on social media
  • Increased engagement and conversions

Cons

  • Most expensive type of content to produce
  • The majority of people don’t know how to start
  • Lack of time and resources to create video content

Here are some popular video formats:

  • Social Media Videos: Bite-size clips from a main pillar content easily shared across social platforms.
  • Teaser Videos: Exciting and engaging content that builds hype before the main launch of a product, service, or event.
  • Testimonial Videos: Social proof content from happy users.
  • Explainer Videos: Short animated videos that explain complex concepts simply.

Tips for Creating Highly Converting Video Content

  • Craft an Eye-Catching Thumbnail: This is the first step to improving click-through rate and getting people to watch your video. Use contrasting colors and an interesting image.
  • Create an Amazing Intro: You have about 8 seconds to hook the audience in the intro or risk losing viewership on the rest of the video.
  • Include Multiple Jumpcuts: The average human attention span is less than 8.25 seconds. That’s lesser than a goldfish. So keep viewers interested with multiple jump cuts.
  • Add Captions: A 2016 Facebook Study suggested that about 85% of videos are watched without sound. I’d imagine it be more now, so include captions to keep engagement.

2) Podcasts

Over 82 million people listened to podcasts in 2021, which is set to rise to 100 million in 2024. That’s just in the United States alone.

It’s safe to say that Podcasts are a widely popular content format to reach a broad audience in 2023 and beyond.

They are a great way to engage with your audience when they seek some productive off-screen time.

Pros and Cons of Podcasts

Pros

  • No complex editing skills are required. Maybe just some audio touch-ups.
  • Relatively inexpensive compared to other marketing content such as video.

Cons

  • Lack of visual stimulation
  • Call-To-Actions usually fall on deaf ears. Ironic.

Here are some of the popular podcast formats:

  • Interviews: Involve guests coming onto the show and discussing topics related to the podcast’s theme.
  • Solo/Monologue: Features one person talking about a particular topic without any guests present.
  • Audio Tutorials: Teaching listeners through an audio-only format.
  • Conversational/Co-Hosted: Two people with great onscreen chemistry having a back-and-forth conversation. One might ask questions while the other answers, or it could even be role play.
  • Repurposed From Video: This involves simply stripping the audio from a long video and publishing it as a podcast episode.

Tips for Creating highly converting Podcasts

Choose exciting or trending topics that keep listeners engaged throughout each episode so they continue coming back week after week.

Additionally, ensure that your audio is high-quality so listeners can hear everything clearly.

Read my article on how to start a podcast with no audience if you want to learn more.

3) Blog Articles

A survey of 1000+ bloggers said that blogging gave them significant results, and 70% of consumers learn about a brand through articles.

You would be mad not to use blog articles in your content strategy.

They provide valuable information about your industry or product/service offerings, which can help you generate more leads and Revenue.

Pros and Cons of Blog Articles

Pros

  • An evergreen source of traffic and potential Revenue
  • Able to leverage search engines and target keywords
  • Complete ownership of your content if created on your website
  • Can outsource to writers

Cons

  • You need to make your website
  • Need to purchase software tools to be proficient
  • It takes longer to get traction compared to other content formats

Types of Blogging/Articles:

  • Listicles: A non-chronological list of tips, items, techniques, or facts per paragraph.
  • How-Tos: A chronological series of specific steps to achieve a particular outcome.
  • Expert Roundups: Crowdsourcing a list of quotes from industry experts.
  • Super Long List: Just a listicle but with WAY more items. At least 100.
  • Content Hubs: A group of related articles covering a specific topic from different angles.

Tips for Crafting Highly Converting Blog Posts

  • Perform keyword research to identify topic ideas that are easy to rank for.
  • Stick to a specific niche initially to build topical authority.
  • Write simply and directly.
  • Use an AI writing tool like Content at Scale to scale your output if you don’t want to hire writers.

4) Case Studies

A well-documented case study is the best way to drive Revenue because it shows customers concrete proof of what you can do for them.

It’s results-based, without empty promises or saying what you can do.

A SaaS case study showed that case studies are the most effective marketing tactic to increase sales ahead of any other content type.

Pros and Cons of Case Studies

Pros

  • Excellent to generate Revenue from a potential buyer.
  • No need to come up with new ideas. It’s purely documenting.
  • No risk of false interpretation because it’s all facts.

Cons

  • You need prior evidence
  • Time-consuming
  • Expensive

Types of Case Studies

  • Real-life experiments
  • Business transformations

Tips for Crafting Highly Converting Case Studies

  • Give viewers clear takeaways backed with data.
  • Paint them a scenario and how your service or product can solve their problem.
  • Feature WOW transformations and not simple improvements.

5) Infographics

Infographics are presented data in an easy-to-understand format that can explain processes or complex concepts on a single document.

Would you instead look at pretty graphics or read a lengthy blog post? If both convey the same message, I’d rather learn visually.

They are also three times more likely to be shared, which increases your chances of generating revenue from new customers.

Pros and Cons of Infographics

Pros

  • More memorable than text
  • Easier for readers to quickly digest information
  • Shared easily on social media platforms

Cons

  • Difficult and expensive to make
  • Individual keywords and images within the infographic cannot be indexed on Google.

Types of Infographics

Literally, anything can be made into an infographic, but here are the popular ones:

  • Timeline Graphics
  • Comparison Charts
  • Flowcharts
  • Map Graphics
  • Statistical Representations (Pie Charts, Bar Charts, Histograms, etc.)
  • How-To Guides
  • Roundups

Tips for Crafting highly converting infographics

  • Use contrasting colors
  • Use sufficient whitespace and avoid cramming
  • Keep it on-brand using your unique colors, logos, and accompanying graphics.
  • No text chunks, and highlight key points.

6) Whitepapers

Whitepapers are authoritative and in-depth documents that dive deep into a specific methodology or topic.

They are complex problem-solving guides that are often used in B2B situations.

It’s an informative piece of content that doesn’t pitch a product or service but nurture others through the buyer’s journey.

Pros and Cons of Whitepapers

Pros

  • Establishes strong thought leadership
  • Easier to convert to Revenue with follow-up content
  • Excellent for pillar content and repurposing

Cons

  • It takes a heck long to create. It could be weeks to months.
  • It needs to include extensive research and technical information
  • The author needs to be a proven authority on the subject

Types of Whitepapers

  • Industry Analysis Paper: Provides an in-depth look at a particular industry and mentions how your product or service solves a particular pain point.
  • Reference Guide: An ultimate guide that covers EVERYTHING your audience needs to know from A-Z on a given topic.
  • Product/Service Whitepaper: An incredibly detailed document about your product/service outlining the main features, technical aspects, and use cases.

Tips for Crafting Highly Converting Whitepapers

  • Use Simple Language: Use plain language and a natural tone. Only use technical jargon when necessary, but not to sound smart.
  • Provide Evidence: Use case studies, testimonials, and data to support your claims and provide credibility.
  • Use Call-to-Actions: Encourage readers to take action, such as signing up for a trial or your newsletter. They can’t read your mind, so tell them clearly what to do.
  • Make It Visually Appealing: Nobody likes a massive wall of text. Mix it with images, charts, and graphics to keep it interesting.

7) Webinars

Webinars allow you to create highly engaging video presentations to introduce potential buyers to your product/service.

They are often pre-recorded, which allows you to answer the chat in real-time.

Search Engine Journal has also said that 91% of B2B Professionals prefer Webinars because they work way better than a standard PDF lead magnet or blog post for generating leads.

Pros and Cons of Webinars

Pros

  • Much cheaper than hosting a physical seminar.
  • Increased engagement through live chat.
  • Webinar software can seamlessly integrate with other marketing tools.

Cons

  • Expensive compared to other content types on this list.
  • It can’t be distributed quickly as others
  • Less viral potential

Types of Webinars

  • Product Demonstration Webinars: Explain everything potential customers need about your product or services. These include tech specs, use cases, and user experience.
  • Lead Nurturing Webinars: Push cold audience down your marketing funnel by showcasing your unique value proposition (UVP) with educational content.
  • Thought Leadership Webinars: Cover the latest industry trends and developments to position yourself as a thought leader.
  • New Feature Webinars: Update users on the latest developments in your product by using tutorials and encouraging them to opt-in.
  • Customer Onboarding Webinars: You got a paying customer, but now it’s time to make them feel they made the right choice by explaining how to use your product and service easily.

Tips for Crafting Highly Converting Webinars

  • Pick a value topic that showcases your authority.
  • Make it engaging and interactive by reacting to the live chat
  • Follow up with the participants and push them deeper down the marketing funnel
  • Repurpose clips from the main webinar and distribute them across social media

What Type of Content Is the Most Effective?

In my opinion, Case Studies are generally the most effective for generating Revenue.

However, that isn’t a rule, as it depends on the niche and the viewers.

Objectively, educational and entertaining content that satisfies search intent does well.

How Does Content Drive Revenue?

Content helps creators and businesses establish themselves as a topical authority within their industry.

They build credibility with new customers who trust their recommendations by providing valuable information and resources.

This helps a ton with lead generation and eventually closing a direct sale.

What Type of Content Gets Shared Most?

Infographics and social media posts are usually the ones that get shared the most.

They are visual, digestible, and easily shared across multiple platforms with little to no friction.

Focus on making unique content that solves a problem or is highly entertaining.

This increases your chances of going viral.

Best Types of Content for Driving Revenue (FAQs)

Is More Content Better for SEO?

No, quality is more important than quantity for SEO purposes.

Search engines like Google want you to take a user-first approach rather than creating content with the sole purpose of ranking.

This means creating relevant, high-quality, and informative content that provides exceptional value and satisfies search intent.

Here are some tips from Google’s helpful content guidelines.

Pages with too much low-quality content can harm your website’s rankings, so striving for relevance and depth over sheer word count is essential.

To Sum Up

As a creator or small business owner looking to make money from your online presence, you should consider creating multiple types of content that can be used across different platforms.

Focusing on one type is dumb and unviable, especially in this digital age where content is king.

This will help ensure you reach the broadest possible audience while giving yourself more opportunities to monetize your work.

With the right combination of creativity and strategy, you can create compelling and consistent content to drive revenue in 2023.

That’s a wrap!

Share this article and comment below if you have any questions!

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About the author

Brendan Aw

Brendan is the Founder and Editor-in-Chief at brendanaw.com™, where he helps others succeed in the creator economy. Before launching his blog, he was the marketing manager at various E-commerce, NFTs, Crypto, Marketing Consultancy, Finance, and E-sports companies. He now works on his family’s luxury lighting business in Cambodia while documenting his journey as a creator online.

Learn more about me.

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