Best Content Creator Tips

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Are you looking to improve your content creator skills, grow your online presence, and turn it into a career?

I’ve compiled 101+ best content creator tips, ranging from marketing and finance to general advice and everything in between.

These tips are implemented by some of the top content creators, marketers, and businesses in the industry, so you know they’re good.

So, without further ado, let’s dive into the top 101+ tips to become the ultimate content creator in 2023.

What Are the Best Content Creator Tips?

Here are my best content creator tips in no particular order.

1) Define Your Target Audience

Define Target Audience Bullseye

Before you even think about making your first piece of content, you must define your target audience. 

It helps you understand who you are creating content for and tailor your message to meet their needs and interests.

Consider demographics such as age, gender, location, occupation, and interests to build out hypothetical customer avatars or profiles.

You can also utilize tools like Google Analytics if you have an existing website to analyze data on your current audience and identify trends. 

This ensures no disconnect and increases the chances of the right people discovering your material.

2) Create Relatable Content

Creating relatable content is all about connecting with your audience personally. 

It’s about resonating with them by speaking to their interests, needs, and challenges. 

This ensures that you can invoke strong emotional connections and turn them into loyal followers, paying customers, or strong advocates for your brand.

3) Specialize in a Particular Niche

Focusing on a particular niche can help you stand out in the crowded world of content creation. 

By specializing in a specific topic or area, you can build expertise and become a go-to source for information in that field. 

This can also attract a dedicated and engaged following who are more likely to follow your recommendations.

Staying up-to-date on industry trends and changes is important for content creators because it helps them create relevant and valuable content for their audience.

By staying informed about the latest developments in your field, you can create content that addresses current issues and meets the needs of your audience.

5) Use High-Quality Visuals

Visuals are important in content creation because they help attract and engage your audience. 

High-quality visuals, such as photos, graphics, and videos, can make your content more visually appealing and increase its impact.

6) Understand the Marketing Funnel

Understanding the marketing funnel is important for content creators because it helps them create content tailored to different customer journey stages.

Traditional Marketing Funnel

By understanding the different stages of the funnel (awareness, interest, consideration, purchase), you can create content that addresses the needs and interests of your audience at each stage.

There is no secret one-size-fits-all solution that works for everyone.

7) Create a Content Calendar

Consistency is important for content creators because it helps them build and maintain an audience. 

You must show up to establish yourself as a reliable source of information, keep your audience engaged, and return for more.

The only way to keep accountable and stay on track is to have a content calendar.

8) Use Social Media To Promote Your Content

Using social media to promote your content is a no-brainer for content creators. 

It’s the best way to reach a large audience and connect with potential fans and followers. 

Plus, with the right strategy and a little luck, your content can go viral and reach a new level of fame. 

And let’s be real, who doesn’t want to be famous? 

9) Respond to Comments

It’s important to remember that your audience is more than just a number on a screen. 

Replying to comments shows that you value their opinions and care about their feedback. 

It helps build a sense of community and encourages engagement with your content.

So if you want to succeed in the creator economy, reply to comments and show your audience some love. 

It’ll go a long way in building a loyal and engaged community.

10) Implement Interactive Content

Interactive content is the future of content creation because it allows creators to create immersive and engaging experiences that keep their audience coming back for more. 

By incorporating interactive elements into their content, creators can encourage their audience to participate actively and create a deeper connection with them. 

This not only increases engagement but also helps to build a loyal and engaged community.

11) Get Good at Keyword Research

Keyword research is a crucial tool for content creators because it helps them understand what people are searching for online and how to optimize their content to rank for those keywords. 

By doing keyword research, you can discover frequently used search terms and add them to your material to improve your SERP results and connect with a broader audience.

It’s the ideal way to identify what to create rather than wasting resources to make content that nobody will consume.

12) Utilize SEO Techniques To Improve Your Search Engine Rankings

SEO sounds intimidating, but it’s more troublesome than complicated.

There are 3 main types of SEO techniques that you should know:

  • On-page SEO: This refers to enhancing the content on individual web pages, which can include headings, title tags, meta descriptions, URL structure, and more.
  • Off-page SEO: As the name suggests, this is everything external and can include items like link building, brand mentions, social shares, backlink authority, and more.
  • Technical SEO: These are the underlying technical aspects of a website that can impact its search engine rankings, such as page speed, mobile-friendliness, and indexability.

The idea is to be proficient in these areas so that search engines like Google rank your pages higher in the SERP (Search Engine Results Page).

As the saying goes: “The best way to hide a dead body is on page 2 of Google’s results“.

The best way to hide a dead body is on page 2 of Google.Click to Tweet

You should pay attention to this, especially if you have a website.

13) Master Audience Search Intent

Mastering search intent is crucial for content creators because it helps them understand the motivations, goals, and needs of the users searching for specific terms. 

By understanding search intent, you can create content that aligns with users’ expectations and helps them achieve their goals. 

For example, if someone is searching for “how to become a UGC creator,” they are likely looking for a step-by-step guide on how to become a UGC creator

By creating content that addresses this specific search intent, you can improve the chances of your content ranking for that term and providing value to the user. 

In addition, creating content that aligns with search intent helps improve user experience and increase engagement with your content, ultimately helping you grow your following.

14) Pick the Right Platforms To Distribute Content

Picking the right platform to make content is essential because it can impact the reach and visibility of your content. 

Different platforms cater to different audiences and have unique features and capabilities. 

For example, platforms like Instagram or YouTube might be more suitable if you’re creating visual content like photos or videos. 

If you’re creating written content, platforms like blogging websites or social media networks like Twitter might be a better fit. 

You also need to know where your target audience hangs out the most.

It wouldn’t make sense to make content on a platform you like where nobody will see it.

15) Repurpose Content

Repurposing content is taking an existing piece of content and adapting it into a different format or audience. 

It’s a great way to get more mileage from a single piece of content and save time. 

For example, you can turn a blog post into a YouTube video.

As a content creator, time is a valuable resource, and repurposing content can help you be more efficient and productive by maximizing your input.

16) Experiment With Different Types of Content Formats

Experimenting with different content formats is necessary because it allows you to explore new ways to engage with your audience and find what works best for your content and goals. 

For example, your audience engages more with video than written content or prefers shorter social media posts over long-form blog posts. 

While there are many “best practices” guides online, they can only serve as a good starting point.

Here are some content formats to try:

  • Review
  • Versus
  • How-to
  • Listicle
  • Step-by-Step Guide
  • Case Study
  • News/Commentary

However, you can only be 100% sure of what works once you test.

17) Create a Strong Brand Identity

Developing a strong personal brand identity is crucial for content creators because it helps them differentiate themselves. 

This includes your values, personality, unique selling points, and style. 

It should also be reflected in your content and online presence. 

Maintaining this consistency makes you highly identifiable, leading to more significant opportunities and success in the creator economy. 

18) Use Storytelling To Capture Attention

A well-crafted story can engage your audience, create an emotional connection, and help you deliver your message more memorable and impactfully. 

Here are some tips for using storytelling to capture attention like a pro:

  • Identify a clear goal for your story and what you want your audience to take away from it. This will help you focus your storytelling and make it more effective.
  • Choose a central character or protagonist your audience can relate to and root for. This will help them engage with your story and become more invested.
  • Craft a straightforward plot with a beginning, middle, and end that moves your story forward and keeps your audience engaged.
  • Use descriptive language, sensory details, and emotions to bring your story to life and make it more relatable to your audience. This will help them connect with your story on a deeper level.
  • Use strong transitions and a compelling conclusion to tie everything together and leave a lasting impression on your audience.

19) Prioritize Evergreen Content

Making evergreen content is awesome because you make it once and let it generate traffic forever.

This beats always trying to chase the latest hot topic or trend. I’m not saying don’t follow trends, but it shouldn’t be your main content strategy.

On top of that, evergreen material can be recycled and republished, allowing you to maximize your content.

Finally, I like to also think of each piece of evergreen content as its own mini business that has the potential to generate income for you through various monetization methods.

20) Source Information From Non-Mainstream Media

Alternative media sources may provide a unique perspective or cover topics not immediately addressed by mainstream media outlets. 

These are usually where the “insiders” hang out and discuss rising topics before the public knows about them.

It’s always better to hear whatever news from the source before mainstream media twists it into their own narrative.

21) Cut Out Fluff

Trimming fluff material in your written or video content is beneficial for several reasons. 

Keep The Audience Engaged 

When you remove fancy words and phrases, you can communicate your point more effectively and keep your audience interested.

This is particularly relevant in the current digital age, where people have limited time and the attention spans of a goldfish.

Increase Readability

Eliminating wordiness can boost the readability of your content, making it more straightforward to understand.

Generally, you want to write so a 5th Grader can understand. You can use the Hemingway app to check your content before publishing.

Better For SEO

Reducing the number of irrelevant words can help your content rank higher in search engines.

Because you are now writing for users and not for the sole purpose of ranking.

According to Google’s Helpful Content Guidelines, that’s a plus.

Therefore, to craft top-tier, successful content, you must take out filler material and focus on providing value to your viewers.

The key is getting your point across quickly and with as few words as possible.

22) Write How You Talk

Until recently, this concept was entirely foreign to me as it went against everything I learned in school.

I was told to have a formal tone and be professional when writing or creating video presentations.

However, I found that it didn’t work well through years of consuming and creating content online.

Long paragraphs filled with words that a “professional” would use and were “well” structured felt too perfect and frankly dull to read.

I had to read the exact text multiple times just to get the gist of it.

But why doesn’t it work as well?

Because it isn’t the way we talk.

Most of us unconsciously read the text in our heads, which causes a disconnect if the two don’t align.

As a result, we tend to be less engaged or skip the whole paragraph altogether.

Pro Tip: Read it aloud the next time you write an article or make a video script. 

23) Get Good at Copywriting

You will be surprised how many people still need clarification on copywriting and copyrighting.

Here is a quick explanation

  • Copywriting: The art of writing text that can invoke emotions and influence decision-making.
  • Copyrighting: The legal process of protecting intellectual property.

The idea of being good at copywriting is to get your audience to read the following line and eventually take a desired action.

This applies to headliners, titles, body content, web copy, and any text you can imagine.

If the first sentence doesn’t “hook” your audience in, they will unlikely continue to the main point of your content.

This is why you need to get good at this skill.

24) Use Analytics To Track Results

Many creators are more concerned about being creative and making viral content than determining what makes a good piece of content.

Nothing is inherently wrong with that, but there is more to it than trying to make something look pretty.

The most exposure to analytics for creators usually ends in evaluating vanity metrics such as likes, comments, and shares.

Here are some performance metrics that you should familiarize yourself with:

  • Traffic: Number of visitors to your website or content
  • Engagement: The level of interaction and involvement of your audience with your content, such as likes, comments, and shares.
  • Conversion rate: Percentage of visitors who take a desired action on your website, such as making a purchase or filling out a form.
  • Bounce rate: Percentage of visitors who leave your website or content after only viewing one page.
  • Average time on page: Amount of time visitors spend on a particular page of your website or content.
  • Referral traffic: Number of visitors who come to your website or content from other websites or platforms.
  • Subscriber growth: Increase the number of subscribers to your email list or social media channels.
  • Social media followers: Number of followers or subscribers on your social media platforms.
  • Click-through rate (CTR): Percentage of people who click on a link or call to action in your content.

And the list goes on.

All these metrics essentially tell a story beyond likes, comments, and shares as they give you insights that allow you to take actionable steps at various points of the content’s journey.

You then make adjustments, publish and re-evaluate the process to find out what works and doesn’t.

25) Interview Others For Content

Interviews are a great way for content creators to get unique and fresh content. 

By talking to industry experts, thought leaders, or even regular people with interesting stories, you can gain valuable insights and perspectives that can add depth and value to your content. 

When conducting an interview, you must be prepared and clearly understand what you want to ask. 

Make sure to create a comfortable and relaxed atmosphere for the interviewee, as this will help them open up and be more forthcoming with their responses. 

Lastly, remember to listen carefully and be open to following up on exciting tangents or points that may arise during the conversation. 

By planning and executing a successful interview, you can add a new dimension to your content and provide your audience with valuable and engaging information.

Read my article on how to start a podcast with no audience if you want to learn more.

26) Be Authentic and Transparent

It’s essential to be authentic and transparent to build trust and credibility with your audience. 

Being genuine and authentic helps to establish a strong connection with your audience, as they can relate to your experiences and messages on a deeper level.

There is no point in flaunting wealth and unrealistic successes, as 99.9% of your audience probably isn’t there yet.

That makes your content unrelatable and rather douchy.

If anything, that demotivates them as it only gives them the impression that it is unattainable.

Try sharing personal stories or experiences that showcase your personality and values. 

This means being open and honest about your mistakes or challenges, which helps humanize you.

Here are a few tips:

  • Be honest about who you are and what you stand for.
  • Don’t be afraid to share your flaws and mistakes.
  • Don’t try to be someone you’re not.
  • Be genuine in your interactions with your audience.
  • Keep it accurate, and don’t try to hide behind a persona.

Remember, your audience can spot inauthenticity a mile away, so ensure you’re constantly genuine.

27) Don’t Rely on Paid Advertising

You probably think paid advertising is the easiest way to gain a following and grow your content business. 

But let me tell you, there are better long-term strategies. 

Sure, it might bring in some quick traffic and followers, but those followers might only be fully invested in your content and might stick around for a short time. 

Plus, paid advertising can get expensive and ineffective if you’re not targeting the right audience. 

Instead, try building a genuine and engaged following by creating valuable and authentic content and promoting it organically on social media and through collaborations and partnerships.

Traditionally, companies have allocated much of their marketing budget to paid advertising. 

Still, many have pivoted to a more organic strategy to drive sales through content marketing.

This builds a strong foundation long-term at a fraction of the cost.

Individual creators like yourself can learn something from businesses to incorporate into their marketing strategy.

28) Make Helpful Content

Google Helpful Content Explanation

Google recently released the “Helpful Content Update,” which aims to improve user experience by ranking more helpful pages higher in search results. 

It aims to improve the quality of web search results by providing additional ranking signals for helpful content.

Note: In other words, Google is prioritizing content that is truly helpful to users, not just keyword-stuffed or spammy.

This update focuses on the overall quality of content, including its accuracy, completeness, and clarity. 

In addition, Google will consider the engagement with the content, such as the time spent on the page and the number of clicks, as signals for ranking web pages. 

This update also aims to reduce the ranking of web pages with low-quality or misleading content. 

Provide accurate, complete, and precise information, and focus on creating content that is truly helpful to your audience. 

Also, consider the user experience, including the design and layout of your web page.

So, to improve your search engine rankings and provide value to your audience, create genuinely helpful, informative, and well-structured content. 

29) Start Your Email List/Newsletter Early

Starting an email list or newsletter early on in your content creation journey is intelligent. 

Not only does it allow you to build a loyal following and stay connected with your audience, but it also allows you to monetize your content down the line. 

In the wise words of Tobi Lutke, founder of Shopify.

Tobi Lutke tweet in 2019 about how email lists and a website are the only things you own.
Source: Tobi Lutke’s Twitter

The key to building an effective email list is offering something valuable to incentivize others to give up their email addresses.

This can be in the form of a lead magnet.

You can start building your email list by including a sign-up form on your website or social media profiles and offering an incentive for people to join.

Look at the landing page for my newsletter, The Raw Baw.

Don’t be afraid to get creative and have fun with it – the more personality you bring to your emails, the more likely your subscribers will stick around.

You can use a tool like ConvertKit to create opt-in forms and manage your subscribers from there.

30) Start Blogging

Starting a blog can be an excellent way for creators to share their ideas, grow their personal brand, and reach a wider audience.

You can also leverage the largest search engine, Google, where essentially everyone goes to get information.

If you can get your content on page 1, that is a lot of eyeballs on your brand.

By consistently publishing high-quality content that resonates with their target audience, you can build a loyal following and establish yourself as a thought leader in your field. 

Additionally, having a platform allows creators to monetize their content through affiliate marketing, advertising, sponsorships, and selling products or services. 

There are many ways to create a content platform, but starting a blog is one of the easiest and most popular methods. 

Blogs can be easily set up on platforms like WordPress, WIXGhost, or Squarespace, allowing creators to publish and share their content easily.

I personally use WordPress, as that is the gold standard.

Not to mention, whatever content your make belongs to you and stays online forever.

Unlike on social media platforms, where you are at the mercy of the companies who control them.

Lastly, whether you are trying to be a creator for yourself or a company, setting up your own website shows initiative and technical expertise.

However, only a few people will bother doing it.

31) Start a YouTube Channel

According to Semrush’s Top Social Media Platforms in 2022, YouTube is ranked second, just behind Facebook, with 2.56 billion monthly active users.

A Statista Digital Video Viewers study showed 3 billion strong internet users watching streaming or downloaded video at least once a month. 

Digital video viewers worldwide from 2019 to 2023
Source: Statista

And it’s not just a fad. This number is projected to increase annually, reaching almost 3.5 billion viewers by 2023. 

There were a whopping 244.4 million video viewers in the U.S. alone in 2020. 

Starting a YouTube channel is the best way to grow an audience with video content. 

People also forget that YouTube is the second largest search engine behind Google.

Given that Google owns them, you can be sure that SEO will also play a massive part in your videos appearing on the SERP (Search Engine Results Pages).

YouTube also offers a variety of monetization options for creators, including ads, sponsorships, and merchandise. 

This can provide a potential source of income for creators who are looking to turn their passion into a career.

32) Collaborate With Other Creators

By working with others, you can share resources, ideas, and expertise to create more engaging and valuable content for your audience. 

Additionally, collaborating with other creators can help you build industry relationships, leading to new opportunities and partnerships. 

There are only so many original ideas you can come up with, so learn to work innovative and leverage on others.

It can be intimidating, especially when you are trying to reach out for a collaboration when you are just starting out.

The trick is to provide an irresistible offer.

This can come in the following ways:

  • Provide a new content angle that only you have expertise on.
  • Offer to do all the heavy lifting, such as conceptualizing and producing the content, in exchange for an endorsement or a mention.
  • Assist potential collaborators in their existing workflow in any way that you can.
  • Be a content creator for a company that collaborates with other creators/influencers.
  • Guest posts on other creator blogs.

The truth is that most people won’t do anything out of the goodness of their hearts.

That is simply a fact of life.

And if you want to benefit from others, you need to provide them with value.

33) Use Hashtags on Social Media

Hashtags are a powerful tool to reach new audiences and increase the visibility of your content on social media platforms. 

By using relevant hashtags, you can be sure to connect with users who are interested in similar niches and join ongoing conversations. 

This can lead to more post engagement and potentially attract new followers.

You want to target Hashtags that aren’t broad, like “content” or “marketing,” as they are too saturated.

Any new content you publish will almost instantly be relegated to the bottom as new pieces overtake it.

Additionally, on platforms like Instagram, the top featured posts for Hashtags are usually short-form vertical videos.

Instagram explore page for #digitalart hashtag

It would also make sense to tailor your content strategy and utilize formats that the platforms actively promote to their users.

Branded Hashtags also make it easier for users to discover your content when you launch a specific campaign. 

Ultimately, using various hashtags of varying popularity related to your content is essential.

A great way is to test and see which ones perform the best.

While you might find many conflicting articles commenting on the effectiveness of using Hashtags, it really doesn’t take a lot of effort to type it out.

So just do it.

34) Utilize User-Generated Content

User-generated content, or UGC, is any type of content created and shared by people rather than brands. 

This can include social media posts, reviews, comments, and more. 

As a content creator, using this type of format can be highly beneficial for a few reasons: 

  • Allows you to tap into the audience of your users and showcase their experiences with your brand. 
  • Powerful for building trust and credibility. 
  • Requires little to no budget, making it a cost-effective way to generate content. 
  • Extremely shareable, meaning it has the potential to reach a much wider audience. 

Consider incentivizing your audience to share their experiences with your brand and reposting their content on your own channels. 

Just make sure to always ask for permission before using someone’s content.

Alternatively, you can use a UGC platform to automate the process.

35) Use Calls to Action

Call to action, or CTAs, are crucial in content creation because they give your audience a clear direction on what to do next. 

Whether subscribing to your channel, following you on social media, or purchasing a product, CTAs give your audience a straightforward way to take action and engage with your content. 

You can effectively guide your audience and increase conversions by using persuasive language and placing your CTAs in strategic locations, such as at the end of a video or in the blog post’s description. 

Additionally, CTAs can help you gather valuable data on your audience’s behavior and interests, allowing you to tailor your content to serve their needs better. 

You must consider your audience as little toddlers and give them precise, actionable steps to follow.

Don’t leave it up to them to decide what action to take because that is often no action.

36) Limit Options for Audiences

Limiting options for your audience is vital because it helps them make decisions faster and more efficiently. 

When there are too many options available, it can be overwhelming and lead to indecision. 

By offering fewer options, you can guide your audience toward the most important choices, which can ultimately lead to your desired outcomes. 

This concept is known as the “paradox of choice,” which suggests that having too many choices can lead to anxiety and regret. 

Being intentional and direct will help your audience feel more confident in their decisions. 

Limiting options can help you focus on what’s most essential and avoid spreading yourself too thin.

Some examples could include the following:

  • Landing pages
  • Squeeze pages
  • A max of 1-2 CTA buttons
  • Minimal links in content descriptions

Observe the landing page for my newsletter, where there is only 1 thing you can do on it: sign up.

So, regarding option selection, remember that less is often more.

37) Utilize Reviews and Testimonials

Reviews and testimonials give you social proof and can help increase your credibility considerably.

One way to use them to your benefit is to feature them prominently on your website or social media channels. 

As a creator, you could always use endorsements from others no matter what stage you are at.

This applies more so when you are a beginner when nobody knows you. 

Be bold, ask for reviews from past employers, happy clients, or fans, and flaunt them.

If you get any negative reviews, reply to them professionally and courteously.

Ignore trolls.

By showing that you value and care about your audience’s opinions, you can strengthen your reputation and establish yourself as a go-to source in your field.

38) A/B Test Your Content

A/B testing content is a simple concept that entails comparing the effectiveness of two versions of the same content. 

By analyzing the test results, you can determine which version resonates more with your audience and produces better results. 

To properly apply A/B testing, you should choose one element to test, such as a headline, and create two versions of the content with that element changed. 

Then, they can share both versions with a portion of your audience and compare the results to see which version performs better. 

Here are various items that you can A/B test:

  • Headlines
  • Images
  • Calls to action
  • Landing pages
  • Email subject lines
  • Social media posts

39) Create Shareable Content

Creating shareable content is an integral part of any successful marketing strategy. 

It allows your direct viewers to act as promoters for you and reach an even wider audience, causing a snowball effect.

You need to focus on creating engaging, informative, and entertaining content that people will want to share with others.

This could include videos, blog posts, social media posts, or any other content people can easily access and share with their networks. 

Here are some tips:

  • Ask your community
  • Use google suggestions on specific keywords
  • Find trending topics
  • Use creative visuals
  • Create beneficial content that solves a painstaking problem
  • Include social sharing buttons
  • Use Call to Actions
  • Create listicles
  • Write about controversial topics (risky but effective)
  • Feature other creators and excite both your audiences
  • Make it funny
  • Incorporate pop culture

Also, ensure your content is optimized for each platform to maximize its reach potential.

40) Use Polls and Surveys To Gather Feedback

Polls and surveys can provide valuable insight into your audience’s preferences and opinions, which can help inform your content strategy and improve engagement. 

When creating a poll or survey, it’s essential to keep it brief and relevant to your audience. 

Consider offering an incentive, such as a giveaway or discount, to encourage participation. 

Be sure to communicate the purpose of the poll or survey and how the results will be used. 

Additionally, it’s crucial to ensure that the data collected is kept confidential and secure. 

Let your audience plan your next piece of content whenever you are at a roadblock.

Let your audience plan your next piece of content whenever you are at a roadblock.Click to Tweet

That way, you are not blindly creating and hoping that someone sees it.

41) Get Involved in Other Communities

Getting involved in other communities is beneficial for you as a creator in a variety of ways. 

However, one of the most important benefits of getting involved in other communities is access to “insiders.”

No, it’s not illegal or dubious.

Contrary to popular belief, not all experts, geniuses, or influential individuals are or will ever be influencers.

Contrary to popular belief, not all experts, geniuses, or influential individuals are or will ever be influencersClick to Tweet

However, many can be found in various niche communities across numerous platforms.

This can include company executives, potential collaborators, and even people who can provide unique resources or industry insights that aren’t available elsewhere.

You don’t want to miss out by not utilizing these untapped gold mines of opportunities and ideas.

42) Help Answer Questions on Forums

By engaging in online discussions, you can gain valuable insight into the needs and concerns of your target audience.

A.K.A Search Intent.

These platforms are an excellent resource for new content ideas to find unique keywords that aren’t even picked up by popular keywords research tools like Ahrefs and Semrush yet.

People might browse popular forums like Reddit and Quora before encountering something interesting.

When they can’t find a solution in those forums, they might head to Google for an answer. 

But since it is an emerging topic, there probably aren’t any valuable results yet. 

This knowledge can then be used to front-run the general public and create content before it starts trending.

Additionally, responding to forum questions provides an opportunity to build relationships and foster a sense of community among new audiences. 

This can increase viewers’ loyalty and engagement, which can benefit your brand.

Answering questions on forums can also be an effective way to promote your content and eventually funnel them to your own channels.

Moreover, by responding to questions, you demonstrate your commitment to providing quality content and customer service to the public.

I’m sure people will respond well to that.

43) You Don’t Need To Get a Special Degree

You don’t necessarily need a traditional degree to be successful as a creator.

Just look at one of the most successful creators, Mr.Beast, who dropped out of college and now has 125 million subscribers on YouTube as of writing this article.

Many others have gained their skills and knowledge through experience and self-education. 

Even for me, I got my degree in Accounting and Finance from the University of New South Wales but ended up in marketing.

While I don’t consider myself a successful creator yet, I have managed digital marketing teams professionally for various companies.

My degree didn’t do jack for me to get those roles or give me the skills I have today.

However, does that mean getting one is useless or that those with unrelated degrees wasted their time?

Definitely not!

Any degree you have now automatically gives you an advantage in that particular domain over someone without one.

Any degree you have now automatically gives you an advantage in that particular domain over someone without one.Click to Tweet

Everything else can be found on the internet, so put in a little effort and fill in the gaps required to get the skills required to be a creator.

Some of the critical skills that I found helpful are:

  • Content Marketing
  • SEO
  • Personal Finance
  • Web Technology
  • Public Speaking
  • Graphic Design
  • Videography
  • Photography

Start with whatever you know now and gain experience to build your portfolio by creating and sharing your own content on social media platforms or through a personal blog. 

This can help you to build a following, showcase your skills, and demonstrate your passion for creating content. 

You can also gain experience by collaborating with other creators, working on freelance projects, or interning at a company in your chosen niche. 

These opportunities can help you to gain valuable experience, build your skills, and make connections that can lead to more job opportunities and, eventually, a career as an individual creator. 

Ultimately, the most important thing is consistently creating and sharing high-quality content that engages and resonates with people.

44) Leverage Your Job Experience

Making sure you stand out and provide interesting perspectives to your audience is vital. 

Why not use your career knowledge to develop creative content ideas? 

You might hate your job and desire a career being a content creator, which is why you are reading this article.

However, your current or previous jobs are enormous opportunities for:

  • Gaining domain expertise
  • Being a source for collaborations
  • Using resources that will benefit your creator journey.

Using your job expertise as a starting point, you can produce relevant and unique content in your niche.

45) Be A Jack Of All Trades

In the beginning, you will likely be a one-man army.

You are running a small startup with limited resources, thus essential to being a jack of all trades.

This means being able to handle a wide range of tasks, from content creation to tech support and everything in between.

Wearing many hats allows you to dive deep and understand the nuances of running a content business, as you don’t have the resources or staff to delegate tasks to.

Besides, how can you outsource if you don’t even have basic knowledge about the deliverables you require from others?

This is why you need to be the CEO, CMO, CTO, COO, or whatever C-Suite position you can think of, at least initially.

It also makes you more versatile and adaptable, which is essential in the ever-changing creator economy.

46) Face Your Content Creation Fears

If you’re new to the content creation game, it’s totally normal to feel a little (or a lot) intimidated. 

You start to question and paint the worst outcomes in your head like:

  • What if people don’t like my content
  • What if I get trolled
  • What if I’m not an expert
  • What if I waste money

Don’t worry. I’ve been there too.

I struggled with starting due to various content creation fears before launching this blog, and that really set me back.

But the most critical thing is to simply just start.

That sounds generic AF, and easier said than done, but it’s the truth.

I’ll keep it simple if you don’t execute, you will never be a content creator.

47) Learn To Accept Delayed Gratification

Building a robust and engaged audience takes time and effort, and it’s important to be patient and stick with it. 

Accepting delayed gratification means being willing to put in the work upfront and not expecting immediate results.


Because life doesn’t work that way.

Suppose you always associate a particular input with an expected output.

In that case, you are setting yourself up for failure.

And if you don’t get your desired outcome immediately.

Well then, you don’t get a dopamine hit which affects your motivation and hinders your progress.

Worse, you might even give up together.

Unfortunately, this can be challenging, especially in a world where we’re constantly bombarded with messages telling us we can have it all now.

Blame social media.

However, by creating high-quality, great content and consistently putting it out like clockwork, you’ll set yourself up for long-term success.

Remember, Rome wasn’t built in a day, and neither will your content empire. 

Keep putting in the work, and the rewards will come eventually.

48) Network At Every Opportunity

The creator economy, at its core, is a social economy.

Connecting with people in your industry can open the door to valuable resources, fresh opportunities, and helpful advice and knowledge that might not be found elsewhere.

Networking provides the chance to get to know potential clients, collaborators, and partners and helps to give you more chances to be seen.

Additionally, networking can help you to stay up to date with industry trends, learn about new technologies, and discover new ways of creating content that can help to improve your work and reach a wider audience. 

49) Consume Content Everyday

As creators, we are hyper-focused on creating content.

Some even have egos so huge that they don’t even allow them to consume content from others.

Seriously, they exist.

However, consuming content daily is an integral part of the creative process for creators. 

This is because it helps to stimulate your imagination, expand your knowledge base, and inspire you.

Consuming content keeps creators updated on the latest trends, competitor activities, and valuable industry insights.

It also helps broaden your understanding of the creative process and develop essential skills to generate new ideas.

So when you are not creating, you should be consuming.

When you are not creating, you should be consuming.Click to Tweet

50) Briefly Understand HTML, CSS, and JavaScript

Dabbling with even the slightest amount of code can scare away any creator.

Even if you hate it, I highly suggest getting familiar with some HTML, CSS, and Javascript, the main coding languages for any modern website and application.

This is even more essential if you are trying to start your own blog.

Here is a quick breakdown:

  • HTML (Hypertext Markup Language) is a standard coding language for creating websites. It is used to structure and format content on the web, such as headings, paragraphs, and lists. 
  • CSS (Cascading Style Sheets) is a style sheet language used to describe the look and formatting of a document written in HTML. It styles web pages, including the layout, color, and font. 
  • JavaScript is a programming language that adds interactive features to web pages, such as drop-down menus, pop-up windows, and automatic data updates. 

When managing your website on a WordPress platform, you might need to interact with various plugins or customize various code snippets.

This is a simple CSS code snippet to remove the sidebar on mobile devices on my blog.

@media screen and (max-width: 768px){
.has-sidebar .primary-sidebar {display:none}

Yes, you could hire a developer, but that will cost money you probably don’t have when starting out. 

I am not telling you to be a web developer, but just know enough to stand out in a sea of content creators who wouldn’t even bother touching it.

Some would even pay just to insert the Google Analytics Javascript code snippet into the header tag.

Come on.

51) Understand Web3

Web3, also known as the decentralized web, is a new iteration of the internet that utilizes blockchain technology to create a more secure and transparent online environment.

Also, the creator economy and all of its inhabitants sit on the backbone of this new technological paradigm.

Its focus is cutting out the middleman while allowing creators to own and monetize their content directly to fans.

However, we are still in the very early stages of its development, and nobody knows what will happen.

Nevertheless, many well-known brands are already involved in Web3 through Cryptocurrencies, NFTs, and the Metaverse.

So what does it mean for us creators?

It would be best to understand whether you love or hate it before it becomes the norm.

No guarantees it will, but what if?

52) Learn To Use Website Builders

I am confident that every creator should start a website because it is a channel you wholly own and control.

However, many believe you must learn how to code to create one.

That is entirely false.

Although it would be good to know if you want to make customizations.

Many popular website builders like WIX and Squarespace make it easy for non-tech-savvy individuals.

My personal favorite, WordPress, has a higher learning curve due to the involvement of hosting, themes, and plugins.

It will take some time to get used to, but it’s still an excellent no-code solution to get a website up and running quickly.

53) Don’t Be Afraid To Outsource Tasks

Outsourcing can be a great option, as it allows you to focus on your core competencies and leave other less impactful tasks to others. 

However, if you are anything like me, I struggle with not having control.

I fear the idea of paying someone to execute a job that might not live up to my expectations.

Despite that, I know it has to be done at some point to scale.

It’s our job as founders to trust in external help if we want to offload mundane tasks and concentrate on more strategic decisions to grow.

The gig economy is enormous; Fiverr and Upwork are great freelancer platforms that allow you to tap into a pool of talent worldwide.

A good time to start thinking about outsourcing is when you already get some decent traffic or income from your content.

Don’t waste money paying to bootstrap the creator journey, and think that a freelancer can automatically run your content business for you.

You still need to be your one-man army from the start before you can delegate.

54) Create Multiple Streams of Income

As you know, being a creator is a challenging career at any given stage.

You must meet the audience’s expectations to avoid falling into the pit of irrelevancy and seeing a massive drop in your content business.

Creating multiple income streams is a great way to improve your overall financial situation.

It allows you to diversify your sources of income so that if one stream fails, you still have others to rely on.

There are many ways to create multiple income streams, such as:

  • Investing in stocks and bonds
  • Starting a side business
  • Renting out a property
  • Providing a service
  • Selling products online.

Each option has its own risks and rewards, so research is essential before committing.

2018 millionaire study by CNBC highlighted that:

  • 65% had three streams of income
  • 45% had four streams of income
  • 29% had five or more streams of income

Let’s take note and work towards that goal.

55) Manage Flexible Spending

Managing your spending is critical to stay financially secure while allowing yourself to explore your creative side.

Making a budget and being disciplined with it will help you with this.

This means limiting how much you can spend on non-essential items like dining out or buying new clothes and using that money to pay for items like rent, bills, and your creator’s business.

Having a savings account for emergencies or unexpected expenses can also be helpful.

56) Don’t Let Software Subscriptions Lapse

Access to tools like AI marketing software or any other subscription is a great way to ensure your business runs efficiently.

However, suppose you don’t keep track of your subscriptions and let them lapse. In that case, you may find yourself bleeding cash without realizing it.

Many professionals and even businesses either forget or are too lazy to do a simple audit at the end of every month to evaluate if the tool is necessary going forward.

As a creator with a limited budget, you must be on your toes as most industry standard tools you need are costly.

There will be periods where you may not need to use the tool the following month, so always keep track of automated payments and unsubscribe if you don’t need them.

57) Know How To Monetize

Monetization is essential to running a successful creator business and should be your ultimate goal.

Unless you just want to keep it as a hobby.

Once you can generate enough traffic with your content, here are some ways that you can make money with it:

  • Sponsored content or sponsored partnerships with brands
  • Advertising on your website or YouTube channel
  • Using Affiliate Marketing to recommend products and services
  • Selling products or services related to your content
  • Offering paid courses or webinars
  • Accepting donations or contributions from your audience
  • Selling physical or digital merchandise
  • Offering consulting or coaching services
  • Selling access to exclusive content or membership programs
  • Licensing your content to other creators or companies.

Considering monetization from the beginning is essential as it incentivizes you to be intentional and get there efficiently.

This means you are making content not purely out of passion but as a profitable business.

No, it doesn’t make you a cash grab; that is just being smart and turning this into a sustainable career.

58) Personalize Whenever Possible

Individualization is a vital aspect of content production in our current digital environment.

When you create content tailored specifically to your audience’s interests and needs, they are likelier to engage with your material and feel connected to your brand.

This can ultimately lead to increased loyalty and engagement.

Even a simple gesture, such as starting an email with the recipient’s first name, gives the impression that you are speaking to them directly.

It can help build trust and loyalty because they feel like they are speaking to a friend and are more likely to take action.

59) Don’t Quit Your Job

Understandably, the goal is to succeed as a creator and quit your job eventually.

However, I have seen many people YOLO and go all in, thinking that somehow they have to or will make it just because they put in the effort.

No, don’t do that.

That is neither smart nor a financially prudent way to embark on this endeavor.

Here are reasons why you shouldn’t quit your job so soon:

  • You lose a stable income
  • You don’t get the opportunity to network with others in your company and industry
  • You place unnecessary pressure on yourself to make content creation work ASAP and might take shortcuts
  • You lose access to helpful company resources
  • You might not be able to support yourself

Start small and begin creating content as a side hustle.

Once you get traction and earn more from being a creator than your actual job, then you can quit.

60) Stay Out of Debt

You should have a solid understanding of financial management and, more importantly, debt.

While not all debt is bad, taking on a loan to be a creator is definitely wrong.

Starting a content creation business is one of the best small business ideas with the lowest startup costs.

So there shouldn’t be any reason to max your credit card or take out a loan.

To survive in this game, you must be smart and manage your funds well.

61) Get A Remote Job

Most of us will start our creator journey while still working full-time or part-time jobs.

However, you can significantly speed up your savings rate and dedicate more time to this side hustle.

Brendan Aw streaming for PRISM+ talking about the E55 Smart TV on Lazada live stream.
Me streaming on Lazada for PRISM+, Singapore’s #1 TV, and Monitor Brand

I am a huge advocate of remoting work for the following reasons:

  • Saving on transport costs
  • Getting better sleep quality
  • Saving on food
  • Getting more time to work on being a creator
  • Being familiar with remote processes and tools that dominate the creator economy
  • Spending more time with family

62) Don’t Buy Expensive Equipment

It can be tempting to purchase expensive equipment to get an edge in video or audio quality.

After all, the more you spend, the better the results, right?


Here are 2 reasons why you shouldn’t buy expensive equipment as a content creator:

  • It’s Not Necessary: Many creators have splurged on cameras, mics, and beefed-up computers, but they fall short on the actual use of their content. Having high-quality-looking content doesn’t make it valuable.
  • It’s An Excuse To Procrastinate: You might tell yourself that you can only make good content until you save up enough for this latest camera, mic, or a 65% mechanical keyboard. How do I know this? Because that was me.

I’m not saying these items don’t matter because they do.

But don’t think it will compensate for poor content.

63) Be an Edutainer

What is an Edutainer?

Educator + Entertainer.

You need to have a good understanding of what it takes to be an effective educator.

Being smart is one thing.

But knowing how to convey the same point without being overly technical in as few words as possible.

That takes skill.

You must have a good grasp of the topic to communicate it effectively and engage your audience.

It also helps if you can add humor.

Being a creator that produces entertaining or educational content is a great way to keep viewers coming back.

64) Document, Don’t Create

If you didn’t know, most content is not original.

Most creators take inspiration from various sources and put their own twist on it.

However, many people are constantly stressing about how to make the next best viral piece 100% unique to stand out.

The truth is that it’s tough and probably not even worth the time.

Documenting your mistakes, processes, experiences, and perspectives, on the other hand, are 100% unique to you.

So if you ever have a content block, do this instead.

65) Don’t Keep Up With the Joneses

We live in a competitive world, and it is natural to want to show others how well we do, especially on social media.

However, this can be a dangerous trap to fall into and end up doing more harm than good.

One of the main reasons you shouldn’t keep up with the Joneses as a content creator is that it can cause you to lose creativity.

Trying to keep up with others can often lead to burnout and stagnation.

The key is to stay in your own lane and focus on your own progress.

Another reason you shouldn’t try to keep up with the Joneses is because it can lead to unnecessary comparisons and jealousy.

Measuring yourself against competitors is useless and will only lead to demotivation and unrealistic expectations.

Compete against yourself instead and focus on being better every day.

66) Don’t Pontificate

Pontificating can give the wrong impression, and you can come off as arrogant, off-putting, and unprofessional.

In other words, people might think you are a douche.

It can also lead to a lack of engagement with the content, as readers may be put off by someone seeming to be an expert on a subject or have a superior attitude.

Have you ever scrolled social media and come across a post but said to yourself, “Ok, guy, good point, but seriously, STFU.

Yeah, you don’t want to be that guy.

When creating content online, it is much better to take a more conversational and inviting tone.

This allows readers to feel involved in the conversation and will encourage them to engage with the content.

It will definitely help if you are a nice person.

67) Use Your Real Name

This is definitely a personal choice, but I prefer to do it.

Web2 has allowed people to adopt Pseudonyms or use custom avatars for anonymity and privacy.

Even more so in Web3.

And for good reason, but I am willing to accept those risks for the sake of personal branding and transparency.

Using my real name across the internet and social media allows people to recognize me instantly and associate whatever I have accomplished with my name.

Not to mention being known by multiple names across various profiles may cause confusion and lost opportunities.

68) Live Below Your Means

Living below your means at the start is an essential step in achieving success.

By avoiding overspending, you can ensure that you have enough money to cover all of your necessary expenses while also having the ability to save and invest in yourself.

This will allow you to create a safety net and help you better manage the risks of creating and launching a content business.

Additionally, living below your means at the start can help you stay focused on your goals as a creator.

It will limit your exposure to potential distractions and force you to get a dopamine hit only from working on the content creation process.

69) Execution Always Beat Talent, Ideas, and Strategies

No matter how much talent or brilliant ideas you possess as a creator, that means nothing if you don’t execute them.

Conversely, someone less talented can quickly come out on top simply because that person gets stuff done.

This means putting in the work and following through on your plans, no matter how big or small.

It also means being proactive and taking the initiative rather than waiting for a handout or some secret formula.

So, rather than spending endless hours theory crafting, use that time to create and share your work.

70) Learn The Power Of Persuasion

Learning to persuade can be as straightforward or complicated as you want it to be.

There are whole courses and books dedicated to covering this art in extreme detail.

But if you are like me, I cannot read all that.

I like to keep it simple and follow the AIDA framework, which stands for Attention, Interest, Desire, and Action.

Here is a quick explanation of each stage:

  • Attention: Use catchy headlines, titles, and visuals to attract the audience.
  • Interest: Highlight the benefits of a product or service you are promoting.
  • Desire: Show them how this product or service will help solve their problems.
  • Action: Give them clear and straightforward instructions on how to purchase or sign up.

Another simpler way is to be honest, transparent, and direct with anything you promote.

71) Use Online Marketplaces for Topic Ideas

One of my favorite ways to get ideas for a blog post or YouTube video is to visit online marketplaces for new topics and ideas.

These places already confirm what people are actually buying.

Product pages are also littered with keywords around descriptions, titles, and reviews, providing a massive range of opportunities to choose from.

A Udemy course structure outline
Source: Udemy

Here are a few sources:

72) The Importance Of Responsive Design

Responsive design is the practice of creating websites and web applications that can adjust to the size and resolution of the device on which they are viewed.

This is essential as it gives a website a reliable and ideal experience across all kinds of gadgets, including smartphones, tablets, laptops, and desktop computers.

If you didn’t know, we are in a mobile-first digital world.

According to Statista, global smartphone users are expected to reach 6.8 billion in 2023, and this trend will only continue in the coming years.

By ensuring that your website has a responsive design, you can ensure that it is accessible and easy for a large portion of your potential audience.

Google also favors mobile-friendly websites and uses mobile-first indexing to rank pages.

73) Offer Content Upgrades

These are bonus add-ons you give your audience for consuming specific content.

Here are some examples:

  • A checklist or worksheet to help readers implement the strategies discussed in a blog post.
  • A downloadable PDF version of a blog post for those that want to read it offline.
  • Link to a webinar or unlisted YouTube that goes into more detail about the subject.
  • A free trial of related software or tool.
  • A free coaching call to discuss the topic.
  • Access to an exclusive resource library.
  • An exclusive podcast episode or audio recording that expands on the topic of the content.
  • A printable or downloadable manual or workbook that assists readers in applying the tactics discussed in the blog post.

But don’t give away all these for free.

Ensure you are also collecting emails in exchange for these upgrades.

74) Give Away Knowledge for Free

Many creators have this dilemma where they are hesitant to give away knowledge for free because they want to earn some money.

There is nothing wrong with that.

The problem of putting up a paywall for the majority of your content only creates friction for your audience.

If you haven’t established yourself as an expert, they will just source the information elsewhere.

However, giving away most of your knowledge for free will build trust and credibility in your niche.

And the next time you have something to sell, you can be sure your audience will gladly purchase from you.

How to make money as a content creator?

Give away the secrets, sell the implementation.
Click to Tweet

75) Stop Setting Goals, Set Habits

Many of us are used to setting goals for any activity we engage in.

For example, “I want to create 1 video and 3 blog articles a week”.

But it doesn’t make sense to set a predetermined outcome because you simply have no control over it.

Instead, I like to set habits that I have 100% control over and can be done right now.

Get into the habit of creating, and stop telling yourself how many pieces of content you need to make.

76) AI Writers Are Assistants, Not Replacements

With the introduction of AI writing tools and, more recently, ChatGPT, many people are over-relying on them.

These little helpers cannot add the human element because that is your job.

Use them to produce a draft or give you ideas.

But never hit publish before running your article through an AI content detector if you don’t want Google to penalize you.

You might eventually work or collaborate with external parties, so you must get everything in writing.

It is essential to document these arrangements, as they outline precisely what is required from both parties.

This can help avoid difficulties or disagreements in the future and save you many headaches.

Always get it in black and white, no matter how close you are with the other party or how much you trust them.

78) Utilize Statistics

Remember back in school when you had to cite and give references whenever you were told to write an essay?

The same applies to online content.

Giving evidence adds credibility and authority to your work, further supporting your claim or argument.

It also shows your audience that you have put in the effort to do the research and not pluck some figures from thin air.

79) Make Infographics

Infographics are a great way to illustrate complicated topics in a visual and easily digested format.

They can be valuable for getting ideas and concepts across to a larger audience.

Additionally, infographics are often shared on social media, which is beneficial for SEO and directs more visitors to your site. 

80) Make Your Content Scannable

Nobody likes long and wordy paragraphs.

Most of us scan over to get the gist of it quickly, so facilitate that process by making it more accessible.

Help your audience by doing the following:

  • Use subheaders
  • Use shorter paragraphs
  • Use bullet points
  • Break up text with images or videos
  • Add “Pro Tips” or “Notes” sections

81) Consider Translating Your Content

Extend your reach to a bigger audience by simply translating your content.

Assuming English is your primary language, check your social media or website analytics to see what other countries you are getting traffic from.

Consider translating your top-performing content into those languages.

82) Encourage Social Sharing

No matter what kind of content you create, you should always encourage people to share it.

Most platforms will give you social sharing options by default.

If you are running a blog, consider adding a floating side social bar to your posts.

Floating Social Share Bar

Don’t expect people to share just because your content is good; tell them to do it.

83) Batch Create Content

Rather than coming up with new ideas on the fly and making content every single day, it would be better to batch-create them.

This is a more effective way to create, allowing you to focus on a single task without constantly swapping between roles.

This means setting aside a day each for the following:

  • Day 1: Research
  • Day 2: Drafting
  • Day 3: Creating
  • Day 4: Editing

By the end, you should have content for the following week or month scheduled and ready to go.

84) Be Accountable To Your Audience

As an advocate for various products or services, you need to hold yourself accountable and be responsible to your audience.

Here are some things to note:

  • Don’t exploit your audience
  • Don’t mislead others
  • Don’t feign ignorance
  • Research the companies you are promoting
  • Don’t give the wrong advice for clout

This advice is more so for creators in sensitive niches like finance and health, where their influence significantly impacts a person’s life.

85) Curate Content

Sometimes it’s not about coming up with your own but providing a service to your audience by compiling helpful information into a single resource.

You could offer the following:

  • A list of relevant reading or watching content
  • Compilation of the same topics from different creators
  • A central repository collection
  • Quotes from others

86) Always Credit Your Sources

You should always give credit where it’s due.

It’s not just common courtesy but also to protect you legally.

Either way, it doesn’t take much effort to link or tag the original source, and it reflects poorly on you if you don’t.

Plagiarism is not cool.

87) Use Eye Catching Thumbnails

Aside from having a good title, you need an eye-catching thumbnail to attract people and increase click-through rates.

Here are some things to try:

  • Use bright, contrasting colors: Select striking colors and draw attention, such as bright tones of red or yellow. Refrain from using hues too close to the backdrop or merging with the other material.
  • Use clear, legible text: If you use text, make sure it is legible, visible, and clear. Also, check how thumbnails appear on different platforms and ensure UI elements aren’t blocking the text.
  • Use attention-grabbing graphics: Add a focal image like a face with a unique expression or something crazy to hook viewers in.

Ultimately, you will know what works once you try, but those tips are good starting points.

88) Make Scripts For Video Content

If you want to be efficient and have a bulletproof video production system, I recommend using scripts for every video.

You can, of course, wing it.

But in my experience making videos, I found scripting help with the following:

  • Barely any stuttering
  • More focus on content delivery rather than coming up with words on the fly
  • Less stress
  • Less work during post-editing
  • Able to use a teleprompter
  • Gives an excellent written draft for a blog post if you require it

Next time you make a video, don’t be lazy; just use a script.

Thank me later.

89) Update Old Content

Some creators might think updating or reusing old content is unethical.

That is just not true.

Old content that can be edited to give a fresh perspective can be considered new for a different time.

If it adds value to your audience, do it.

90) Take Inspiration From Other Niches

We have always been told to research competitors in our niche.

But how do you stand out if everyone is doing the same thing?

For instance, if I were in the gaming niche, everyone would focus on gameplay on YouTube or Twitch.

However, what if I could have a LinkedIn strategy like those in the education niche and create content about running a gaming creator business?

The point is to think out of the box.

91) Stop Trying To Please Everyone

Most people will try to please everyone on social media, which is reflected in their content.

As the saying goes, if you try to please everyone, you please no one.

If you want to stand out, you need to be a disruptor.

This can mean the following:

  • Not being politically correct
  • Have controversial opinions
  • Being direct
  • No sugar coating

92) Use Discord for Community Building

If there is one great tool for community-building, it has to be Discord.

It’s easy to set up, making it accessible to creators of all skill levels.

But, it can be as complicated or versatile as you need it to be.

With roles, bots, channels, and integrations, the number of applications is endless.

Here are some of the reasons why I like Discord:

  • Flexibility: Comes with a range of features that facilitate the construction and maintenance of a society. For example, users can form text channels for discussion, sound channels for vocal communication, and even develop personalized emojis for their group.
  • Integrations: Connect to other popular platforms, such as Twitch, Twitter, and YouTube, which can benefit creators who wish to link up their social circle on multiple sites.
  • Interactivity: You can incorporate a bunch of bots or integrate various apps to automate activities like games, polls, and quizzes to foster a sense of unity among your fans.
  • Mobile-friendly: It is one of the few apps that are equally as strong on mobile as on desktop.
  • Customizable: You can customize roles, permissions, channels, and literally anything else to create a unique experience for your community.

Discord is especially popular in building NFT communities, gaming collectives, and tech startups.

93) Have Daily Brainstorm Sessions

Keyword research is cool, but you must keep your creative juices flowing.

Grab a pen and paper or use a note-taking app to have a daily brain dump of ideas related to your niche.

It doesn’t need to be specific, but anything you write down may serve as a valuable seed in the future when you reference it.

94) Use an Active Voice

Using an active voice vs. a passive voice is generally preferred because it’s more direct and clearer.

This means that the subject of the sentence is performing the action.

Here is an example of the active voice:

John ate the apple.

Conversely, here is an example of the passive voice:

The apple was eaten by John.

95) Prioritize Audio Quality Over Video Quality

Most people are more likely to forgive poor video quality but immediately stop listening if the audio is poor.

If a video is blurry due to bad lighting or is out of focus, viewers can still make out the content if the sound is clear and comprehensible.

On the other hand, if the audio is muddled or hard to hear, viewers will probably cease watching the video.

Podcasts are proof of this.

So if you had to choose between upgrading your audio or video, choose audio.

96) Get Out More For Fresh Ideas

This isn’t some attempt to tell you just to get out more to live healthier lives.

While it could be, many creators simply barricade themselves at home to hustle away and grind like there is no tomorrow.

Seriously, take a holiday, go to the park, or pick up a sport.

You get new experiences and perspectives that you definitely wouldn’t get just by doing keyword research.

97) Be Obsessed, but Don’t Go Mad

Just like with any dream career or being successful at anything, some level of obsession is needed.

You need passion and dedication toward your craft to stand out in a sea of high-performing creators.

However, it’s crucial to find a healthy balance and not become overly obsessed.

This can lead to burnout and negatively impact your mental and physical health and relationships.

98) Don’t Chase Money

It sounds counterintuitive, especially when we are trying to make a sustainable career as a creator.

But I am not telling you not to make money. I just saying don’t make the journey about it.

When you prioritize financial goals, you tend to lose sight of the things that can help you reach there.

These include:

  • Your fans
  • Family & friends
  • Your morals

You may start making content based on how much value it can bring you rather than your fans.

That’s a one-way ticket to getting canceled.

99) Ask Questions

One of the best ways to increase engagement in your content is to ask questions simply.

Rather than just stating a fact or making a statement, why not invite the audience into the conversation?

This may carry on a dialogue that may lead to greater exposure and traffic.

100) Keep Your Files Extremely Organized

When making content, you are bound to work with many digital files.

If left unchecked, your computer will be a cesspool of clutter, making finding anything complicated.

That’s not good for your workflow.

Here are a few things tips to keep organized:

  • Have a clear and intuitive folder structure: Create a folder hierarchy that is easy to understand and navigate. Ensure that all of your files are put into the appropriate folders.
  • Use descriptive and consistent file names: Create clear and consistent file names that are descriptive so it is simple to locate and recognize your files.
  • Use tags and metadata: Utilize tags and metadata to sort and categorize your files, making them simpler to locate and sift through. This also helps with SEO if you upload files and images to your site.
  • Use cloud storage tools: Tools such as Google Drive, Dropbox, or OneDrive, keep your local device free and allow you to work directly on the cloud.
  • Use project management tools: Project management tools, such as ClickUp, Monday, or Notion help you organize and track your projects, tasks, and files.
  • Use file renaming tools: Use file renaming tools, such as Bulk Rename Utility or RenameMaster, to help you quickly and easily rename large numbers at once.
  • Use file compression tools: Use file compression tools, such as WinZip or 7-Zip, to help reduce the size of your files and save storage space.

101) Enjoy The Process

A little obvious, but don’t forget to enjoy being a creator.

Putting yourself out there for others to judge isn’t always easy, but it’s also an exciting journey.

It’s also not going to happen overnight. It might take months or even years.

So have the end goal in mind and embrace the hard work.

102) Don’t Be All Over the Place in the Beginning

Learning about your favorite content creators’ strategies on social media can often be overwhelming.

You hear things like, make more content and be omnipresent.

That’s great if you have a team working behind the scenes to help you.

But beginner creators simply don’t have the resources to maintain that level of content production.

As a personal rule, pick one primary platform, like YouTube OR a blog, and build that up first.

Then pick 1-2 additional social media platforms where your target audience hangs out the most.

103) Get Good at Affiliate Marketing

If you want to make money by sharing what you love and trust, you should learn how to do affiliate marketing. It’s a smart way for content creators to earn commissions by promoting products or services.

You can make money by sharing a link to something you love in your content. Whenever someone buys it through your link, you get a commission.

It’s better than relying on ads that pay you very little for many views.

Affiliate marketing is an excellent way to:

  • Grow your income without creating your own products or services
  • Build trust and loyalty with your audience by recommending relevant and valuable solutions
  • Reach new customers and expand your influence by partnering with reputable brands
  • Enjoy the flexibility and freedom of working on your own terms and schedule

This is usually the main source of income for most savvy creators online.

So if you want to make a long-term sustainable income, get good at this skill.

104) Ignore Your Family and Friends

This may sound harsh, but sometimes you need to tune out the opinions of your loved ones when it comes to your content creation aspirations.

While they may mean well, they may not understand your vision, niche, or audience.

They may also project their own fears and insecurities onto you, which can affect your confidence and creativity.

You need to be authentic and original, not conforming to what others expect from you.

Only those who will risk going too far can possibly find out how far one can go. -T. S. Eliot

Of course, this doesn’t mean you should cut off all communication with your family and friends.

You can still appreciate their support and love, but don’t let them dictate how you should create content.

Remember that you are the expert in your field, not them.

What Do Content Creators Struggle With?

They often struggle with being able to create informative and engaging content consistently.

Most will also have difficulty growing a social media presence.

Above all, lots of creators lack motivation, particularly when they can’t expect any income soon.

What Makes a Good Content Creator?

A good content creator can produce high-quality, relevant, and engaging content that meets the audience’s search intent.

They also have strong communication skills and can frictionlessly express their thoughts and ideas to others online.

Finally, they can adapt to changes by pivoting their content accordingly and not remaining stagnant.

Can You Become a Content Creator With No Experience?

Yes and no. 

Yes, anyone can be one, regardless of their experience level. It doesn’t take a genius to whip out a phone, snap a few pictures and post it on social media. 

No, you will need some experience to become successful, as you will need to treat it like a business.

And a successful business doesn’t just take selfies.

What Does It Take To Become a Successful Content Creator?

All you need is a computer, an internet connection, and something to say. But just because anyone can do it doesn’t mean it’s easy.

To become successful, it obviously takes time and effort to build up a following online and even more work to turn that into a sustainable business.

They must constantly create new, informational, or exciting content to keep people returning for more.

When creating content, the challenge comes in answering the 5 Ws, WhoWhatWhenWhere, and Why.

That comes from having a solid understanding of concepts in MarketingFinance, and Digital Media.

You also need to be proficient in using various software tools to track and analyze data, create and optimize content, manage finances, and promote your products or services.

It’s not impossible to make a living, but it’s definitely not easy. If you’re considering getting into the business, be prepared to work hard and hustle like never before.

Best Content Creator Tips (FAQ)

Here are other frequently asked questions by aspiring creators.

What Skills Do Content Creators Need?

Being a content creator is like having a business startup, so expect to wear multiple hats and have the relevant skills needed to operate one – at least in the beginning.

Here are a few core skills that you need:
– Marketing
– Videography/Photography
– Post-production
– Communication
– Research Skills
– Financial prudence

Being a full-time content creator essentially makes you the Founder, CEO, CMO, CTO, COO, or whatever C-suite position you can think of and more for your own brand.

So don’t expect only to be proficient in content creation.

Is Being a Content Creator a Stable Job?

You definitely have the potential to make a very stable job for yourself. Of course, as with any business, there is always the risk of instability and failure.

However, if you are good at what you do and can market yourself well, content creation can be a very stable job, especially if you create multiple income streams.

Why Do Content Creators Fail?

There’s no one answer to why they fail, as many factors can contribute to someone’s success or failure in this field. 

Some common reasons for failure might include the following:
– Lack of unique ideas,
– Poor execution of ideas
– Not understanding one’s audience
– Making irrelevant content
– Choosing the wrong platforms to distribute
– Lifestyle inflation
– Poor financial management
– No clear niche
– Failing to do target audience research
– Unable to build an audience

I could go on, but ultimately, everyone defines failure differently.

One might view not hitting a financial goal as a failure, but another might identify failure as not inspiring a certain number of people with their type of content.

So set realistic goals and constantly evaluate them at various checkpoints. If you didn’t hit your targets, reflect and adapt.

However, if your idea of failure is not having X number of followers, then you need to do some re-evaluating.

We are not chasing vanity metrics here.

To Sum Up

I hope you found these 100+ content creator tips helpful and that they inspire you to up your content creation game.

Damn, that was a lot of writing, and my brain hurts.

However, it was fun, and I will continue to update this list.

Whether you’re just starting out or a seasoned pro, there’s always room to learn and grow as a content creator.

So keep these tips in mind and keep creating amazing content.

If you found this article useful, share it with other aspiring creators.

Do also let me know in the comments below if there are any more tips to add to this list!

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Brendan Aw in a white collar buttoned up shirt.

About the author

Brendan Aw

Brendan is the Founder and Editor-in-Chief at™, where he helps others succeed in the creator economy. Before launching his blog, he was the marketing manager at various E-commerce, NFTs, Crypto, Marketing Consultancy, Finance, and E-sports companies. He now works on his family’s luxury lighting business in Cambodia while documenting his journey as a creator online.

Learn more about me.

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