I occasionally partner with some of the awesome companies you see in my articles. If you purchase anything using my affiliate links, I might earn a small commission at no extra cost to you. Just some โ coffee money that allows me to continue doing what I love โบ๏ธ
Here are my top 3 picks for every creator for any need.
Best Graphic Design Platform
Canva
The best cloud-based graphic design tool for creators of all levels.
Best AI Writer for General Content
Jasper
The all-around best AI writer that performs well in all areas of content creation.
Best for Video Editing and Making
FlexClip
A Canva-style software tool that makes video editing super easy for all creators.
Imagine being a carpenter with no tools. How about being a painter without paint or a paintbrush?
Thatโs what it feels like to be a content creator without software to make content.
But with all these shiny new apps popping up from nowhere, itโs getting more difficult to choose which โtoolโ you should add to your kit.
So in this article, Iโll share the best apps for content creators in 2023.
Iโll show you the ONLY content creation stack youโll need to kickstart your journey.
What Are the Best Content Creation Apps?
Here are my top 7 picks for the best content creation apps.
1) Canva
Best Graphic Design Platform
The G.O.A.T. of free design software. Everyone and their grandmother know Canva.
Canva is a web-based graphic design platform that allows users to create a wide range of visual content, such as social media graphics, presentations, posters, and many more.
If thatโs not enough, do you know you can also create sick video intros here for your YouTube channel?
Talk about an all-in-one content creation software.
Key Features
Pros
Cons
Pricing
My Take
Canva is a must-have for me and every content creator in 2023.
Its free templates will kickstart your design process. It has an intuitive dashboard and drag-and-drop design features to make creating content easy.
Canva is easy for its users but tough to beat for its competitors.
Get 16% off annually with Canva Pro.
2) Jasper
Best AI Writer
AI is crushing the writing industry and for good reason.
Whether youโre a blogger, YouTuber, or podcaster, articles and scripts are the foundation of engaging content.
But writing from scratch takes A TON of time. Not anymore, though.
With Jasper, it takes just a few clicks to get it done.
It’s a game-changer for me and I’m sure it will be for you too.
Key Features
Pros
Cons
Pricing
All plans come with unlimited words.
My Take
All forms of content start from a solid piece of text.
Rather than wrecking your brains each time to develop the perfect script, blog post, podcast notes or marketing copy.
Why not let Jasper take all that pressure off you?
You can then focus on refining rather than staring at a blank canvas.
Get 10,000 words for FREE if you sign up using my link below!
3) FlexClip
Best for Video Editing and Video Making
Flexclip is a free online video editor and video maker that you can use to create videos with text, music, animations, and more effects.
Think Canva, but for video. Super easy that even a monkey can do it. Not calling you a monkey. Don’t be mad.
No video editing skills are required, and you can start immediately.
Whether you’re a business owner, marketer, or content creator, Flexclip offers a range of tools and templates to help you create professional-looking videos in minutes.
Key Features
Pros
Cons
Pricing
My Take
Overall, Flexclip is a great choice for anyone looking for an easy-to-use video editing tool with many features.
While the free version is limited, the paid plans offer great value for money and access to a wide range of templates and editing tools found on most premium software.
It’s a great tool to start pumping out video content without friction.
And if you need more advanced features in the future, the monthly subscriptions won’t even dent your wallet.
4) Easil
Best for Design Collaboration
Creating compelling and consistent graphics is difficult. But managing a team of freelance graphic designers is on another level.
Thanks to Easil, I can coordinate with them and ensure we produce consistent graphics that are always on brand.
Also, you can start creating with their pre-designed graphic templates and use their brand kits to make your on-brand marketing material with minimal effort.
Key Features
Pros
Cons
Pricing
My Take
Iโll recommend Easil for content creators with a larger graphic design team.
Easil makes it easy to collaborate and maintain your brand style in all your content.
Get started on Easil now.
5) Adobe Express
Best for Premium-Looking Graphics
Imagine if you could produce graphic-designer-level content quickly without being a professional graphic designer.
Pretty sweet, right?
As much as I love Canva, their templates sometimes seem quite generic.
So if I want to create standout content from premium-looking templates, I always opt for Adobe Express.
You should too.
Key Features
Pros
Cons
Pricing
My Take
Adobe Express is a fast tool to get the hang of.
Aside from a graphic design tool, you can also create short videos and manage your PDF files.
Talk about diversity.
6) InStories
Best for Engaging Stories
Posting stories is a non-negotiable if you want to grow your personal brand.
Itโs a great way to share real-time updates with your followers. Stories go live for 24 hours, but that doesnโt mean you can get away with posting sub-par quality content.
If you do that, you can actually reverse the benefit youโll get from posting stories.
But thanks to InStories, you can craft stunning stories to engage your followers.
Key Features
Pros
Cons
Pricing
FREE with in-app purchases
My Take
Letโs be honest, Instagram stories and reels are essential platforms to dabble with if you want to keep up with the trends.
Other tools donโt have the features for this yet, but InStories is here to help with that.
7) Procreate
Best Digital Art Tool for iPad
Every aesthetic artist you see on social media uses Procreate. Ok that’s an over exaggeration but it’s a lot.
Not only does it look good in videos to film yourself using the app on your iPad, but Procreate is also easy to use and powerful.
With its easy navigation, you can spend less time on mundane tasks, so you focus more on creating art.
You don’t even need to be a graphic artist. Every content creator looking to make graphics or art with the iPad should use Procreate.
Key Features
Pros
Cons
Pricing
ONE-TIME PURCHASE: $12.99
My Take
Procreate is the best choice for creators who enjoy sketching and creating graphics on the iPad.
Even non-artists like myself use Procreate for any sketches or social media graphics that require sketching.
It doesn’t come with any templates besides brushes, so keep that in mind.
But for a one-time purchase of just $12.99, come on… Just buy it.
Or would you rather pay for Photoshop?
What Are the Best Free Apps for Content Creators
Most of the tools on this list have free options, but here are my 2 best free apps:
- Canva: A graphic design platform that allows creators to create graphics, posters, social media content, and other visuals with ease.
- Jasper: AI-powered writing assistant designed to create high-quality write-ups for content creators.
To Sum Up
It’s hard enough to keep up with the fast trends, and as a content creator, you’re expected to always stay at the top of your game.
These apps help you create, manage, and distribute content effectively and consistently.
That wraps up the 7 best apps for content creators this 2023.
Share this post and leave a comment below if you liked it!
Struggling To Start Content Creation?
FREE Creator Startup Guide
Come join The Raw Baw – my newsletter and receive your FREEย 30-Page Creator Startup Guide.
About the author
Brendan Aw
Brendan is the Founder and Editor-in-Chief at brendanaw.comโข, where he helps others grow their creator business like a startup. Before launching his blog, he was the marketing manager at various E-commerce, NFTs, Crypto, Marketing Consultancy, Finance, and E-sports high-growth startups. He now works on scaling his family’s 7-figure luxury lighting business in Cambodia while documenting his journey as a creator online.
Learn more about me.