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If you don’t have time to read the whole article, here are my top 5 AI marketing tools you need to have.
No doubt about it, marketing is evolving at breakneck speed. It’s taking an AI-first approach.
But the truth is many effective marketing campaigns already heavily rely on artificial intelligence.
Did you know?
Over 25% of small businesses rely on AI tools for marketing and sales automation.
While more than 90% of the survey participants mentioned that these tools help reduce the need to hire additional marketing roles.
From personalization to predictive analytics and even AI-generated videos, these tools help create more targeted, personalized, and successful campaigns.
Just think about how much more effective your content would be if they were personalized every piece at scale.
You might think, “Damn, that’s creepy. How did they know?”.
But how helpful would it be to have a robot tell you how to optimize your marketing campaigns?
I’d say change your social media bio to “successful entrepreneur” because you will get all those juicy conversions.
Ok, jokes aside, that’s the power of AI in marketing.
In this article, I will cover the best AI marketing tools on the market and how they can help grow your business in 2023.
What Are the Best AI Marketing Tools for 2023?
Here are my picks for the 11 best AI marketing tools for 2023 to grow your business.
My Top Picks:
Best For Content Marketing Analytics
If you’re looking for a way to see what content is resonating with your audience, BuzzSumo is the tool for you.
BuzzSumo allows you to see the most popular content across all social media platforms so that you can adapt your content strategy accordingly.
In today’s increasingly competitive online landscape, ensuring your content resonates with your audience is more critical than ever.
With BuzzSumo, you can find out what’s working and what isn’t so that you can adjust your content strategy accordingly.
Pros and Cons of BuzzSumo
BuzzSumo offers the following pricing plans:
Buzzsumo is an AI marketing tool offering immense value for businesses looking to advance in their content marketing efforts.
It’s also one of the very few tools that provide detailed social listening insights about content trends on social media and influencer activity.
Imagine being professor X and having access to Cerebro.
I definitely recommend having it in your arsenal of Martech tools.
They don’t have a free plan anymore, but you can always make full use of the trial and decide if you want to continue later.
You’ll probably find that you can’t live without it.
Start your 30-day free trial with my link below.
2) Content at Scale
Best for Long-Form Articles
Pros and Cons of Content at Scale
Content at Scale offers the following pricing plans:
Among the sea of AI writing tools available right now, I am genuinely impressed with the sheer efficiency that Content at Scale provides.
No, it’s not the magical tool everyone hopes for where you can click one button, and your article ranks.
No such tool exists yet.
But if you are looking for a tool that can produce a scarily close SEO-optimized article that passes AI detection, is plagiarism-free, and is full of value.
Seriously, look no further.
But for the love of god, please run it through an AI content detector first before publishing if you want to please Google.
Limited Offer: Click on my link below and get 20% EXTRA post-credits when you sign up.
Best for Short-Form Copywriting
Just like how JARVIS helps Ironman around the house, digital marketers may save time and effort with Jasper, an AI content and copywriting partner.
Jasper helps them produce content that is both search engine optimized and engaging to readers.
You can reduce the amount of time it takes to produce content by using a variety of templates.
It’s also the most popular AI writing tool in the market.
Pros and Cons of Jasper AI
Jasper offers the following pricing plans:
Jasper AI has revolutionized how people write articles, blog posts, and other types of written content.
It’s an AI marketing tool that has enabled businesses, publishers, and content creators to produce higher-quality work faster than ever.
They even recently secured $125M of Series A funding, bringing it to a total valuation of $1.5B.
However, it is by no means perfect and will still require the human touch to be an effective tool.
Best for Unlimited AI Writing Credits
WordHero is another powerhouse AI content writer which I use frequently.
Fun fact, it’s also the first one I ever subscribed to.
It helps you craft high-quality copy quickly by using natural language processing and artificial intelligence.
All at a very affordable price with unlimited content generation.
That’s quite hard to beat at this stage.
Pros and Cons of WordHero
WordHero offers the following pricing plans:
Lifetime Plans (Limited Time Only):
WordHero is an excellent alternative to Jasper for those who need a reliable yet cost-effective AI writing tool.
I used it to write a few sections of this article.
Its features, such as the Long-Form Editor and Keyword Assistant, are perfect for writers looking to level up their SEO game. At the same time, its support of 108 languages makes it an excellent tool for international users.
I run a company in Phnom Penh, Cambodia. Unfortunately, not even Jasper can output Khmer, the native language here.
That is a massive plus for me.
WordHero’s AI does the heavy lifting so that you don’t have to worry about grammar or syntax mistakes.
WordHero is one of the top AI writing tools in the market, and I dare say even a solid competitor for Jasper.
Limited Offer: Get the Lifetime Pro plan that gives you UNLIMITED WORDS.
Only LIFETIME PRO comes with the long-form editor, keyword assistant, and future SEO tools.
Best All-in-One Video and Audio Editor
Descript is an excellent tool for digital marketers who want to create compelling visual content quickly and easily.
With its AI-powered features and intuitive interface, Descript makes producing top-quality videos more effortless than ever.
Descript’s video editor allows users to insert text, images, audio clips, and other elements into pre-existing video footage with a few simple clicks.
This enables digital marketers to craft powerful visual stories that can be effectively used in various marketing campaigns.
Pros and Cons of Descript
Descript offers the following pricing plans:
Descript is a unique and powerful AI marketing tool that stands out from the rest.
It is an all-in-one solution that makes editing and transcribing videos and audio files as easy as a word doc using machine learning.
This is especially useful if you can quickly produce a written version of video or audio content to distribute across various channels without doing double work.
It is a must-have.
Best for Enterprise Content Strategy
MarketMuse is an AI-powered marketing tool designed to help teams create and execute content strategies more confidently.
Through robust data analysis, MarketMuse equips users with the insights necessary for making informed decisions about their content creation and optimization efforts.
At its core, MarketMuse enables digital marketers to quickly analyze one topic at a time and research entire content inventories at scale.
A unique combination of natural language processing (NLP) technology, machine learning algorithms, and comprehensive data sets helps power the platform’s capabilities.
This allows MarketMuse to deliver actionable insights that are not only accurate but contextualized as well.
Pros and Cons of MarketMuse
MarketMuse offers the following pricing plans:
MarketMuse is the perfect tool to increase content quality, discoverability, and publishing speed without hopping between various optimization tools.
Its advanced proprietary AI marketing tools enable you to create unique content-driven customer journeys, decipher lagging points, and easily optimize your content.
It’s an invaluable addition to any content marketer’s arsenal but costly.
Best for Chat Bots
Chatfuel is an automated chatbot-building platform that enables businesses to quickly and easily create Messenger and Instagram chatbots for their customers.
Their no-code platform allows businesses to quickly create powerful bots with impressive features such as natural language processing, custom variables, deep linking, and more.
You can also integrate your bots with popular third-party services like Stripe, Shopify, Zapier, and Hubspot, allowing them to automate customer interactions further.
Pros and Cons of Chatfuel
Chatfuel offers the following pricing plans:
Chatfuel offers an excellent chatbot platform for a reasonable cost. It has a user-friendly UI, abundant chatbot features, options to deliver messages to certain user groups, many compatible applications, various marketing options, and great analytics.
Its primary limitation is that it only produces chatbots for Facebook Messenger. So if you hope to create a bot on multiple platforms, this might not be for you.
Chatfuel is still a great program to construct your Chatbot with and is one of the premier chatbot software platforms available.
Best for Personalized Videos
DeepWord is a cutting-edge synthetic media creation platform designed to make the production of engaging content accessible to everyone.
It has an intuitive and easy-to-use tool that will help you rapidly create high-quality visuals, animations, and video content without requiring expensive programming or design skills.
Thanks to advances in computer vision and machine learning technologies, DeepWord can automatically generate realistic scenes from videos and images, regardless of resolution or camera angle.
It uses a revolutionary deep learning algorithm to detect objects from images or videos and assemble them into a scene in virtual space.
This allows marketers to easily add a certain level of intimacy that can only be achieved by manually personalizing a video.
Pros and Cons of DeepWord
DeepWord offers the following pricing plans:
DeepWord is a tool many digital marketers wouldn’t consider utilizing immediately.
Understandably, more prominent companies would have a dedicated content team to handle video creator efforts.
However, smaller teams and freelancers could benefit from it by reducing the costs of hiring and freeing up more time for other initiatives while engaging their audience.
For these reasons, I recommend using DeepWord as your go-to AI video creation platform if it fits your workflow.
9) Surfer SEO
Best for On-Page SEO Optimization
Surfer SEO is the authoritative on-page SEO tool and one of my favorite tools that streamline the optimization process for organic search engine rankings for businesses.
It provides advanced analysis of SERPs (search engine result pages) and competitor sites to help boost visibility and traffic to your written content and, ultimately, your website.
Using AI & Machine Learning algorithms, Surfer SEO identifies the content of top-ranking pages and enables users to quickly remember what on-page elements they need to optimize to increase their chances of appearing higher up on SERPs.
With this data, digital marketers can structure their content and improve user experience to obtain better rankings.
Pros and Cons of Surfer SEO
Surfer SEO offers the following pricing plans:
Surfer SEO is an AI marketing tool you should be familiar with, as it’s one of the industry standards.
Its integration with Jasper makes it a powerhouse combo that is a force to be reckoned with.
Moreover, Surfer’s automated insights provide valuable information about competitors’ data and potential optimizations that is almost necessary if you want to rank higher on search engines like Google.
I am using it for this article too.
Best Surfer SEO Alternative
NeuronWriter is a robust content optimization AI tool designed to help digital marketers create higher-ranking, better-performing content.
I also used this with Surfer SEO to optimize the article you are reading right now.
The app’s advanced editor allows users to view and analyze Google SERPs, competition data, and semantic models (NLP) to identify trends in content that rank better and more often.
This provides valuable insight when crafting content that will receive higher visibility on major search engines like Google.
The app also offers an intuitive user experience, which makes content planning and optimization easier.
Users can quickly map out their content plan using the task assignment feature, allowing them to manage their team’s workflow while staying organized easily.
Additionally, NeuronWriter lets users write with user intent by providing keyword suggestions based on search queries and phrases related to the topic.
This ensures the content is crafted for maximum engagement and better ranking results.
Pros and Cons of Neuronwriter
NeuronWriter offers the following pricing plans:
*Prices are in Euros
NeuronWriter is one of my favorite tools because it is the best alternative to SurferSEO, which is more affordable.
Its content optimization capabilities are industry standard, and you can expect any content written through the platform to be primed and ready to appear on the first page of Google.
I have access to both, and I still will use them concurrently.
Best for Writing Assistance
Grammarly is an online writing assistant that helps ensure accuracy and clarity in your writing.
It is a popular tool among professionals, academics, and students alike for its ability to quickly and accurately detect grammar, spelling, punctuation, and style errors.
I don’t care who you are. You’re gonna make mistakes when writing.
So let Grammarly do the policing for you.
Pros and Cons of Grammarly
Grammarly offers the following pricing plans:
Ultimately, no matter how good a writer you are, mistakes are bound to be made.
Even professionals may make a spelling error, be off-brand or have an inconsistent tone.
Though not wholly perfect, using a tool like Grammarly will ensure that you maintain consistency each time to the best of your ability.
Grammarly is an industry-standard tool that most professional digital marketers I know to use.
Try out the free plan first with my link below!
Best All-in-One SEO Tool
This article wouldn’t be complete without mentioning Semrush, a popular software coined as the swiss army knife of AI SEO tools.
It offers a range of features tailored to meet the needs of digital marketing professionals, allowing them to do keyword research, track rankings, analyze their competitors’ strategies, and more.
Pros and Cons of Semrush
Semrush offers the following pricing plans:
No digital marketing Martech stack is completed without including an all-rounder AI marketing tool like Semrush.
While I wouldn’t say it’s a master of none, other dedicate tools are marginally better at specific features.
Semrush is a jack of all trades, but not in a bad sense.
This software is excellent for anyone who needs a feature-rich tool to plan, create and execute successful marketing campaigns under one roof.
What Is the Best AI Marketing Tool on This List?
While there isn’t only one specific tool you should be using because many professionals use a wide variety for different purposes.
If I had to pick one, it would be Semrush, as it is an all-rounder and value for money.
What Are AI Tools Used in Marketing?
AI marketing tools are software programs or platforms that use artificial intelligence to enhance efficiency, improve customer experience, and boost revenue.
These tools can with the following:
- Enhanced Personalization: By understanding customer preferences, behavior, and purchasing history, AI can create individualized experiences for each customer, improving customer satisfaction and loyalty.
- Improved Targeting: By analyzing customer data to identify patterns and trends, marketers can create targeted and highly converting campaigns that reach the right audience.
- Increased Efficiency: Marketers can automate routine tasks, such as data analysis, content creation, and customer interactions, freeing up marketers’ time to focus on more strategic tasks.
- Better ROI: By optimizing campaigns, targeting the right audience, and improving customer engagement, AI tools can increase return on investment (ROI) for marketing initiatives.
- Real-time Insights: AI can provide real-time insights into customer behavior, preferences, and purchasing habits, allowing marketers to adjust their strategies quickly.
A marketing plan must then be developed to effectively capitalize on that customer data advantage to convert the audience into paying customers.
Why Use AI Powered Marketing Tools?
Artificial intelligence marketing software helps digital marketers analyze vast amounts of data across various digital platforms and provide them with valuable insights. It helps with crafting an effective marketing strategy and automating various tasks.
Without it, competing with others using these tools would be impossible because they have an irrefutable upper hand.
In this digital age, everyone is a slave to the algorithms of technology companies in that we operate our businesses.
AI is using its own medicine against them by leveraging its technological prowess to beat these platforms at their own game.
We then gather these insights and automate our workflow with precise marketing plans to beat other competitors.
Best AI Marketing Tools (FAQ)
Will AI Take Over Digital Marketing?
I don’t think it will take over the entire industry, but it will only make humans more reliant and less creative over time if not used appropriately. An AI marketing tool is only as good as the data it gets fed and the person who wrote the code.
AI can help marketers make decisions based on data and trends, significantly reducing costs and time. However, creative strategy and audience intimacy will still require human input.
Ultimately, AI will always be a tool to assist marketers in their work rather than replace them.
Is AI Marketing Legit?
Yes, it is a legitimate way to improve your marketing strategies and by no means illegal, dubious, or gimmicky.
Virtually every company uses some AI marketing tool to understand customer behavior, optimize campaigns and target the right audience. It can also help you automate mundane tasks so that you can focus on more critical activities.
These tools are a great way to gain a competitive edge and drive more conversions.
Are There Free AI Marketing Tools?
AI marketing tools don’t generally come for nothing, although many offer free trials. Some may offer entirely free plans, but these tend to be very limited, and won’t have the required breadth of features to help you make a proper impact in your marketing efforts.
Many blogs with “FREE AI tools” in their titles usually don’t feature completely unpaid products. There is no free lunch in this world, and these software companies still need to make a profit.
It takes huge computational and financial resources to process an insane amount of data and train machine learning algorithms to create an artificial intelligence tool. So don’t be misled.
AI marketing platforms are getting used more often, and these tools are only a taste of what’s to come in the next few years.
As artificial intelligence technology improves, so will these marketing tools – giving businesses an ever-growing arsenal of powerful options for driving growth and success.
If you’re looking to future-proof your marketing campaigns, keep an eye on these cutting-edge tools.
Implementing even just one of these can significantly impact your bottom line.
So what are you waiting for?
If you liked this article, don’t forget to share it with your friends, colleagues, and aspiring marketers.
Please also comment below if you have any other recommendations I can add to this list!
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About the author
Brendan is the Founder and Editor-in-Chief at brendanaw.com™, where he helps others succeed in the creator economy. Before launching his blog, he was the marketing manager at various E-commerce, NFTs, Crypto, Marketing Consultancy, Finance, and E-sports companies. He now works on his family’s luxury lighting business in Cambodia while documenting his journey as a creator online.
Learn more about me.